Marketing Agency

PHASE 3: BUYER SEGMENTATION Understand how buyers in your accounts and markets make purchase decisions.   Intimately knowing your buyers needs and how they buy… Read More »PHASE 3: BUYER SEGMENTATION

PHASE 2: ACCOUNT SEGMENTATION Understand which accounts in your market are going to generate the most revenue over the shortest period.   Quantifying the potential,… Read More »PHASE 2: ACCOUNT SEGMENTATION

PHASE 1: MARKET SEGMENTATION Divide the broad target market into subsets of buyers who have common needs, priorities and solution options.   Identifying markets where… Read More »PHASE 1: MARKET SEGMENTATION

PHASE 10: GO-TO-MARKET RESOURCE MANAGEMENT Allocates your go-to-market resources to execute the strategic plan. Strategic execution starts with the C-Level leadership team. This means the… Read More »PHASE 10: GO-TO-MARKET RESOURCE MANAGEMENT

PHASE 9: GO-TO-MARKET EXECUTION PLANNING Defines the tactical priorities needed to achieve the strategic plan. Though the two are interrelated, many companies confuse tactics with… Read More »PHASE 9: GO-TO-MARKET EXECUTION PLANNING

PHASE 8: ROUTES TO MARKET Sufficiently cover your markets. Select and optimize your sales channels. Price and package your products correctly.     Covering your… Read More »PHASE 8: ROUTES TO MARKET

PHASE 7: CROSS-FUNCTIONAL INTERLOCK Maintains alignment of your functional strategies to assure all groups are working together toward the same objective.     Market leading… Read More »PHASE 7: CROSS-FUNCTIONAL INTERLOCK

PHASE 6: DEVELOPMENT Documents the direction of the company from the philosophical vision to the market-facing brand. Development is an input into Planning and is… Read More »PHASE 6: DEVELOPMENT

PHASE 5: PLANNING Strategic Planning enables leadership to make strategic decisions. Strategic Planning dictates the development of the Corporate Strategy and focuses the direction of… Read More »PHASE 5: PLANNING

PHASE 4: DISTRIBUTION AND UTILIZATION Distribution and communication of insights throughout the organization so they can be converted into innovation requirements and new go-to-market approaches.… Read More »PHASE 4: DISTRIBUTION AND UTILIZATION