Marketing Agency

PHASE 10: GO-TO-MARKET RESOURCE MANAGEMENT Allocates your go-to-market resources to execute the strategic plan. Strategic execution starts with the C-Level leadership team. This means the leadership team must be equipped to accomplish the tasks at… PHASE 10: GO-TO-MARKET RESOURCE MANAGEMENT

PHASE 9: GO-TO-MARKET EXECUTION PLANNING Defines the tactical priorities needed to achieve the strategic plan. Though the two are interrelated, many companies confuse tactics with strategy. Tactics involve doing things right. Strategy involves doing the… PHASE 9: GO-TO-MARKET EXECUTION PLANNING

PHASE 8: ROUTES TO MARKET Sufficiently cover your markets. Select and optimize your sales channels. Price and package your products correctly.     Covering your addressable market entirely will result in more revenue opportunities. As… PHASE 8: ROUTES TO MARKET

PHASE 7: CROSS-FUNCTIONAL INTERLOCK Maintains alignment of your functional strategies to assure all groups are working together toward the same objective.     Market leading organizations not only have functional strategies, but they actively align… PHASE 7: CROSS-FUNCTIONAL INTERLOCK

PHASE 6: DEVELOPMENT Documents the direction of the company from the philosophical vision to the market-facing brand. Development is an input into Planning and is maintained through Strategic Interlock.     A sound go-to-market strategy… PHASE 6: DEVELOPMENT

PHASE 5: PLANNING Strategic Planning enables leadership to make strategic decisions. Strategic Planning dictates the development of the Corporate Strategy and focuses the direction of the company. Planning typically falls into two cadences: First, the… PHASE 5: PLANNING

PHASE 4: DISTRIBUTION AND UTILIZATION Distribution and communication of insights throughout the organization so they can be converted into innovation requirements and new go-to-market approaches. Ideas are only as good as their execution. Insights collected… PHASE 4: DISTRIBUTION AND UTILIZATION

PHASE 3: ANALYSIS AND REPORTING Process to analyze the insights collected from the market. Insights alone are not enough for success. This is only the beginning. They must be analyzed. This provides management with the… PHASE 3: ANALYSIS AND REPORTING

PHASE 2: MONITORING AND COLLECTION Process to collect, categorize, and store insights from the market. Insights must be collected from the right places to be relevant. With the right methodology and data management plan, insights… PHASE 2: MONITORING AND COLLECTION

PHASE 1: NEEDS DEFINITION Outline the goals and objectives of the Market & Competitive Intelligence program. Running an effective Market and Competitive Intelligence program requires alignment with your company’s strategic direction. This directs the organization… PHASE 1: NEEDS DEFINITION