Marketing Agency

PHASE 9: PARTNER MARKETING Increase your mindshare and wallet share with each of your channel partners.   A sound channel sales strategy requires each partner to meet their revenue targets. To be effective, your company… PHASE 9: PARTNER MARKETING

PHASE 8: CUSTOMER MARKETING Grow revenues from existing customers.   When a customer says, “I did not know you did that,” you are in trouble. If your business depends on increasing the revenue generated from… PHASE 8: CUSTOMER MARKETING

PHASE 7: LEAD GENERATION Generate enough leads for the Sales team to exceed the revenue objectives.   Many companies generate most of their revenue from a lot of small accounts. Companies like this need a… PHASE 7: LEAD GENERATION

PHASE 6: ACCOUNT BASED MARKETING Focus Marketing resources on the most important accounts.   Mass marketing tactics do not work for companies that need to focus on a small number of high-value accounts. Traditional “spray… PHASE 6: ACCOUNT BASED MARKETING

PHASE 5: BUDGET PLANNING Allocate your marketing budget to the accounts with the most revenue potential and the highest propensity to spend.   Underfund marketing and you will constrain revenue growth. Overfund marketing and your… PHASE 5: BUDGET PLANNING

PHASE 4: CONTENT PLANNING Earn brand preference by satisfying the information needs of your target customers and prospects with relevant content.   Content marketing generates revenue when you know exactly what information your customers need,… PHASE 4: CONTENT PLANNING

PHASE 3: CAMPAIGN PLANNING Capture the attention of customers and prospects through well-planning marketing campaigns.   To generate a return on marketing campaign dollars requires a clear objective, timeline, budget, accurate lists, correct media mix… PHASE 3: CAMPAIGN PLANNING

PHASE 2: DIGITAL PLANNING Leveraging digital channels to reach customers and promote your brand.   Digital marketing can enhance your reach to a larger more targeted audience, which leads to increased brand awareness, lead generation,… PHASE 2: DIGITAL PLANNING

PHASE 1: B2B BRANDING Create an inspiring brand that influences your customers and prospects to go from the problematic status quo to the opportunity-filled future. This is accomplished by solving their biggest problem by using… PHASE 1: B2B BRANDING

PHASE 8: Customer Experience MARKET LISTENING Proactively collecting customer feedback (early and often) requires a consistent “listening” engine.   In addition to measurement of key customer interactions, your organization must keep a “finger on the… PHASE 8: Customer Experience MARKET LISTENING