Marketing Agency

PHASE 9: PARTNER MARKETING Increase your mindshare and wallet share with each of your channel partners.   A sound channel sales strategy requires each partner… Read More »PHASE 9: PARTNER MARKETING

PHASE 8: CUSTOMER MARKETING Grow revenues from existing customers.   When a customer says, “I did not know you did that,” you are in trouble.… Read More »PHASE 8: CUSTOMER MARKETING

PHASE 7: LEAD GENERATION Generate enough leads for the Sales team to exceed the revenue objectives.   Many companies generate most of their revenue from… Read More »PHASE 7: LEAD GENERATION

PHASE 6: ACCOUNT BASED MARKETING Focus Marketing resources on the most important accounts.   Mass marketing tactics do not work for companies that need to… Read More »PHASE 6: ACCOUNT BASED MARKETING

PHASE 5: BUDGET PLANNING Allocate your marketing budget to the accounts with the most revenue potential and the highest propensity to spend.   Underfund marketing… Read More »PHASE 5: BUDGET PLANNING

PHASE 4: CONTENT PLANNING Earn brand preference by satisfying the information needs of your target customers and prospects with relevant content.   Content marketing generates… Read More »PHASE 4: CONTENT PLANNING

PHASE 3: CAMPAIGN PLANNING Capture the attention of customers and prospects through well-planning marketing campaigns.   To generate a return on marketing campaign dollars requires… Read More »PHASE 3: CAMPAIGN PLANNING

PHASE 2: DIGITAL PLANNING Leveraging digital channels to reach customers and promote your brand.   Digital marketing can enhance your reach to a larger more… Read More »PHASE 2: DIGITAL PLANNING

PHASE 1: B2B BRANDING Create an inspiring brand that influences your customers and prospects to go from the problematic status quo to the opportunity-filled future.… Read More »PHASE 1: B2B BRANDING

PHASE 8: Customer Experience MARKET LISTENING Proactively collecting customer feedback (early and often) requires a consistent “listening” engine.   In addition to measurement of key… Read More »PHASE 8: Customer Experience MARKET LISTENING