Marketing Agency

PHASE 5: OPPORTUNITY MANAGEMENT Deploy a consistent process to win more new logo deals, bigger new logo deals, more often.   A consistent opportunity management process allows repetition to turn into revenue. Having an opportunity… PHASE 5: OPPORTUNITY MANAGEMENT

PHASE 3: BUYERS Understand how your buyers make purchasing decisions.   Being able to align your sales motions to buyer preferences will help you win more often with higher price points. Your approach must appeal… PHASE 3: BUYERS

PHASE 2: ACCOUNTS Properly align your sales resources to your highest value accounts.   Aligning the top talent in your sales organization to your top accounts is the fastest way to produce growth. Having a… PHASE 2: ACCOUNTS

PHASE 1: REVENUE PLAN Define the plan for how you are going to achieve your revenue goal.   By having a granular understanding of where your revenue will come from and if the goal is… PHASE 1: REVENUE PLAN

PHASE 15: MARKETING TECH STACK Build a scalable technology ecosystem to support the digital and decision-making needs of the Marketing team.   Software innovation and platform proliferation has changed marketing forever. Cloud-based offerings are easy… PHASE 15: MARKETING TECH STACK

PHASE 14: MARKETING DATA Analyze data collected through customer interactions to provide predictive guidance for future direction.   Data can reveal the strengths and weaknesses of every part of your business. With the right analysis,… PHASE 14: MARKETING DATA

PHASE 13: FIELD MARKETING Integrate corporate Marketing with Sales by executing marketing tactics in the field.   Corporate programs without localization fail to produce revenue. Each region is different, and each message and program need… PHASE 13: FIELD MARKETING

PHASE 12: PRODUCT MARKETING Translate product features into value messaging that resonates with Buyers.   Product features and technical functionality are critical in designing products. However, these do not always motivate Buyers to purchase a… PHASE 12: PRODUCT MARKETING

PHASE 11: MARKETING ROLES & RESPONSIBILITIES Determine the right roles, number of headcount, and organizational chart required to run a best-in-class marketing team.   Outstanding, highly specialized marketing talent is needed to execute a best-in-class… PHASE 11: MARKETING ROLES & RESPONSIBILITIES

PHASE 10: ADVOCATE MARKETING Listen to and harness positive feedback from your current customers to promote success stories to your prospects.   You Buyers scour personal social networks and industry experts to educate themselves early… PHASE 10: ADVOCATE MARKETING