Marketing Agency
8.2 Typical Marketing Channels Learning Objectives Describe the basic types of channels in business-to-consumer (B2C) and business-to-business (B2B) markets. Explain the advantages and challenges companies… Read More »Typical Marketing Channels
Chapter 8: Using Marketing Channels to Create Value for Customers 8.1 Marketing Channels and Channel Partners 8.2 Typical Marketing Channels 8.3 Functions Performed by Channel… Read More »Using Marketing Channels to Create Value for Customers
7.2 Managing New Products: The Product Life Cycle Learning Objectives Explain how organizations manage offerings after being introduced to the marketplace. Explain how managing an… Read More »Managing New Products: The Product Life Cycle
Chapter 7: Developing and Managing Offerings 7.1 The New Offering Development Process 7.2 Managing New Products: The Product Life Cycle 7.3 Discussion Questions and Activities… Read More »Developing and Managing Offerings
6.5 Managing the Offering Learning Objectives Understand the people involved in creating and managing offerings. Recognize the differences in organizing product marketing for consumer versus… Read More »Managing the Consumer Offering
6.4 Branding, Labeling, and Packaging Learning Objectives Understand the branding decisions firms make when they’re developing new products. Identify the various levels of packaging for… Read More »Branding, Labeling, and Packaging
6.3 Types of Business-to-Business (B2B) Offerings Learning Objectives Define the various types of offerings marketed to businesses. Identify some of the differences with regard to… Read More »Types of Business-to-Business (B2B) Offerings
6.2 Types of Consumer Offerings Learning Objectives Define the various types of offerings marketed to individual consumers. Explain why a single offering might be marketed… Read More »Types of Consumer Offerings
6.2 Types of Consumer Offerings Learning Objectives Define the various types of offerings marketed to individual consumers. Explain why a single offering might be marketed… Read More »Types of Consumer Offerings
Chapter 6: Creating Offerings 6.1 What Composes an Offering? 6.2 Types of Consumer Offerings 6.3 Types of Business-to-Business (B2B) Offerings 6.4 Branding, Labeling, and Packaging… Read More »Creating Offerings- Types of Consumer Offerings