Marketing Agency
Chapter 11: Integrated Marketing Communications and the Changing Media Landscape 11.1 Integrated Marketing Communications (IMC) 11.2 The Promotion (Communication) Mix 11.3 Factors Influencing the Promotion Mix, Communication Process, and Message Problems 11.4 Advertising and Direct… Integrated Marketing Communications and the Changing Media Landscape
10.2 Steps in the Marketing Research Process Learning Objective Describe the basic steps in the marketing research process and the purpose of each step. The basic steps used to conduct marketing research are shown in Figure… Steps in the Marketing Research Process
Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence 10.1 Marketing Information Systems 10.2 Steps in the Marketing Research Process 10.3 Discussion Questions and Activities 10.1 Marketing Information Systems Learning Objectives Describe… Gathering and Using Information: Marketing Research and Market Intelligence
9.4 Track and Trace Systems and Reverse Logistics Learning Objectives Understand why being able to trace products is important to organizations and their customers. Explain what reverse logistics is and why firms utilize it. As… Track and Trace Systems and Reverse Logistics
9.3 Warehousing and Transportation Learning Objectives Understand the role warehouses and distribution centers play in the supply chain. Outline the transportation modes firms have to choose from and the advantages and disadvantages of each. Warehousing… Warehousing and Transportation
9.2 Demand Planning and Inventory Control Learning Objectives Explain why demand planning adds value to products. Describe the role inventory control plays when it comes marketing products. List the reasons why firms collaborate with another… Demand Planning and Inventory Control
Chapter 9: Using Supply Chains to Create Value for Customers 9.1 Sourcing and Procurement 9.2 Demand Planning and Inventory Control 9.3 Warehousing and Transportation 9.4 Track and Trace Systems and Reverse Logistics 9.5 Discussion Questions… Using Supply Chains to Create Value for Customers
8.5 Channel Dynamics Learning Objectives Explain what channel power is and the types of firms that wield it. Describe the types of conflicts that can occur in marketing channels. Describe the ways in which channel… Channel Dynamics
8.4 Marketing Channel Strategies Learning Objectives Describe the factors that affect a firm’s channel decisions. Explain how intensive, exclusive, and selective distribution differ from one another. Explain why some products are better suited to some… Marketing Channel Strategies
8.3 Functions Performed by Channel Partners Learning Objectives Describe the activities performed in channels. Explain which organizations perform which functions. Different organizations in a marketing channel are responsible for different value-adding activities. The following are… Functions Performed by Channel Partners