Marketing Agency
Chapter 11: Integrated Marketing Communications and the Changing Media Landscape 11.1 Integrated Marketing Communications (IMC) 11.2 The Promotion (Communication) Mix 11.3 Factors Influencing the Promotion… Read More »Integrated Marketing Communications and the Changing Media Landscape
10.2 Steps in the Marketing Research Process Learning Objective Describe the basic steps in the marketing research process and the purpose of each step. The… Read More »Steps in the Marketing Research Process
Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence 10.1 Marketing Information Systems 10.2 Steps in the Marketing Research Process 10.3 Discussion Questions… Read More »Gathering and Using Information: Marketing Research and Market Intelligence
9.4 Track and Trace Systems and Reverse Logistics Learning Objectives Understand why being able to trace products is important to organizations and their customers. Explain… Read More »Track and Trace Systems and Reverse Logistics
9.3 Warehousing and Transportation Learning Objectives Understand the role warehouses and distribution centers play in the supply chain. Outline the transportation modes firms have to… Read More »Warehousing and Transportation
9.2 Demand Planning and Inventory Control Learning Objectives Explain why demand planning adds value to products. Describe the role inventory control plays when it comes… Read More »Demand Planning and Inventory Control
Chapter 9: Using Supply Chains to Create Value for Customers 9.1 Sourcing and Procurement 9.2 Demand Planning and Inventory Control 9.3 Warehousing and Transportation 9.4… Read More »Using Supply Chains to Create Value for Customers
8.5 Channel Dynamics Learning Objectives Explain what channel power is and the types of firms that wield it. Describe the types of conflicts that can… Read More »Channel Dynamics
8.4 Marketing Channel Strategies Learning Objectives Describe the factors that affect a firm’s channel decisions. Explain how intensive, exclusive, and selective distribution differ from one… Read More »Marketing Channel Strategies
8.3 Functions Performed by Channel Partners Learning Objectives Describe the activities performed in channels. Explain which organizations perform which functions. Different organizations in a marketing… Read More »Functions Performed by Channel Partners