Marketing Agency
15.2 Factors That Affect Pricing Decisions Learning Objectives Understand the factors that affect a firm’s pricing decisions. Understand why companies must conduct research before setting prices in international markets. Learn how to calculate the breakeven… Factors That Affect Pricing Decisions
Chapter 15: Price, the Only Revenue Generator 15.1 The Pricing Framework and a Firm’s Pricing Objectives 15.2 Factors That Affect Pricing Decisions 15.3 Pricing Strategies 15.4 Discussion Questions and Activities 15.1 The Pricing Framework… Price, the Only Revenue Generator
14.4 Ethics, Laws, and Customer Empowerment Learning Objectives Apply general ethical principles and concepts to online marketing. Explain the laws that regulate online and other types of marketing. You are about to graduate and move… Ethics, Laws, and Customer Empowerment
14.3 Customer Satisfaction Learning Objectives Understand satisfaction and satisfaction strategies. Design a customer satisfaction measurement system. Describe complaint management strategies. Customer Satisfaction Defined What comes to mind when you hear someone say, “A satisfied customer”?… Customer Satisfaction
14.2 Loyalty Management Learning Objectives Understand the value of customer loyalty. Distinguish attitudinal loyalty from behavioral loyalty. Describe the components of a successful loyalty program. It’s 8:00 p.m. and you’re starving. You open the refrigerator… Customer Loyalty Management
Chapter 14: Customer Satisfaction, Loyalty, and Empowerment 14.1 Customer Communities 14.2 Loyalty Management 14.3 Customer Satisfaction 14.4 Ethics, Laws, and Customer Empowerment 14.5 Discussion Questions and Activities 14.1 Customer Communities Learning Objectives Understand strategies… Customer Satisfaction, Loyalty, and Empowerment
13.6 Outsourcing the Sales Function Learning Objectives Identify the primary types of outsourcing salespeople. Characterize the strengths and weaknesses of outsourcing sales groups. Some companies outsource certain sales functions. In this section, we’ll introduce several… Outsourcing the Sales Function
13.5 Integrating Sales and Marketing Learning Objectives Identify the ways in which the marketing function supports the sales function. Describe how the sales group of a company can support its marketing efforts. Traditionally, sales and… Integrating Sales and Marketing
13.4 Ethics in Sales and Sales Management Learning Objectives Compare and contrast common ethical challenges facing salespeople and sales managers. Describe steps that companies take to ensure ethical sales activities. When faced with an opportunity… Ethics in Sales and Sales Management
13.3 Sales Metrics (Measures) Learning Objectives Describe the sales cycle. Understand the selling metrics that salespeople use. Understand the selling metrics that sales managers and executives use. The Sales Cycle A key component in the… Sales Metrics