Marketing Agency
Chapter 16- The Future of Mass Media The Tablet Computer: A New Digital Age? Does the tablet computer represent the future of media? Tech-savvy consumers certainly seem to think so—on the day Apple’s much-hyped iPad… The Future of Mass Media
Chapter 15- Media and Government Facebook versus the FTC Figure 15.1 In May 2010, the social networking website Facebook was thrown into the news when its chief executive officer, Mark Zuckerberg, announced new changes to… Media and Government
Chapter 14-Ethics of Mass Media TMZ, Tabloids, and Celebrity Gossip: Freedom of the Press or Invasion of Privacy? Figure 14.1 The U.S. Constitution’s First Amendment guarantees Americans freedom of the press, which many would agree… Ethics of Mass Media
Chapter 13- Economics of Mass Media Media Conglomerate or Monopoly? Figure 13.1 In the late 19th century, Andrew Carnegie had a brilliant idea. Instead of buying materials and manufacturing steel, Carnegie bought up mines, railways,… Economics of Mass Media
Chapter 12-Advertising and Public Relations The Subservient Chicken Typing www.subservient-chicken.com into a web browser will lead the user to a site featuring video footage of a person dressed in a chicken suit. The user can then type… Advertising and Public Relations
Chapter 11- The Internet and Social Media Cleaning Up Your Online Act Figure 11.1 It used to be that applying for a job was fairly simple: send in a résumé, write a cover letter, and… The Internet and Social Media
Chapter 10- Electronic Games and Entertainment Want to Get Away? Figure 10.1 Video games have come a long way from using a simple joystick to guide Pac-Man on his mission to find food and avoid… Electronic Games and Entertainment
Chapter 9- Television Rethinking Content Delivery In November 2007, more than 12,000 film, television, and radio writers working in the United States went on strike for fairer pay. Lasting for more than 3 months, the… Television