Marketing Agency

Chapter 16- The Future of Mass Media The Tablet Computer: A New Digital Age? Does the tablet computer represent the future of media? Tech-savvy consumers… Read More »The Future of Mass Media

Chapter 15- Media and Government Facebook versus the FTC Figure 15.1 In May 2010, the social networking website Facebook was thrown into the news when… Read More »Media and Government

Chapter 14-Ethics of Mass Media TMZ, Tabloids, and Celebrity Gossip: Freedom of the Press or Invasion of Privacy? Figure 14.1 The U.S. Constitution’s First Amendment… Read More »Ethics of Mass Media

Chapter 13- Economics of Mass Media Media Conglomerate or Monopoly? Figure 13.1 In the late 19th century, Andrew Carnegie had a brilliant idea. Instead of… Read More »Economics of Mass Media

Chapter 12-Advertising and Public Relations The Subservient Chicken Typing www.subservient-chicken.com into a web browser will lead the user to a site featuring video footage of a person… Read More »Advertising and Public Relations

Chapter 11- The Internet and Social Media Cleaning Up Your Online Act Figure 11.1 It used to be that applying for a job was fairly… Read More »The Internet and Social Media

Chapter 10- Electronic Games and Entertainment Want to Get Away? Figure 10.1 Video games have come a long way from using a simple joystick to… Read More »Electronic Games and Entertainment

Chapter 9- Television Rethinking Content Delivery In November 2007, more than 12,000 film, television, and radio writers working in the United States went on strike… Read More »Television

Chapter 8-Movies Are 3-D Effects Creating Two-Dimensional Films? Figure 8.1 In 2009, many moviegoers were amazed by the three-dimensional (3-D) film Avatar. Avatar grossed over $1.8 billion in… Read More »Movies

Chapter 7-Radio Terrestrial Radio Stumbles Into the Digital Age Figure 7.1 In 1983, radio station WOXY’s new owners bought the station and changed its format… Read More »Radio