Marketing Agency

Guerrilla Marketing Thinking Outside the Box Guerrilla marketing is a relatively new marketing strategy that relies on unconventional, often low-cost tactics to create awareness of and goodwill toward a brand, product, service, or even a… Guerrilla Marketing

Advantages and Disadvantages of Social Media Marketing The advantages and benefits of social media marketing focus heavily on the two-way and even multidirectional communication between customers, prospects, and advocates for your company or brand. By listening and… Advantages and Disadvantages of Social Media Marketing

Common Social Media Marketing Tools What’s hot in social media is a moving target, but the following table provides a listing and description of primary social media platforms. Tool Description Blogs Long- or short-form medium… Common Social Media Marketing Tools

How Social Media Marketing Works Organizations have opportunities to engage in social media for marketing purposes in several ways: paid, earned, and owned social media activity. Paid: Paid social media activity includes advertisements on social media (placed in… How Social Media Marketing Works

Digital Marketing: Social Media Social Media Marketing Social media marketing is the use of online applications, networks, blogs, wikis, and other collaborative media for communicating brand messaging, conducting marketing, public relations, and lead generation. Social media… Digital Marketing: Social Media

Advantages and Disadvantages of SEO and Content Marketing Internet search is a fact of life in the modern world. It is a critical tool for customer decision making in B2B and B2C markets. Practicing the basic… Advantages and Disadvantages of SEO and Content Marketing

How Content Marketing Works There is a popular saying among digital marketers: “Content is king.” Good content attracts eyeballs, while poor content does not. Content marketing is based on the premise that marketers can use Web… How Content Marketing Works

Search-Engine Optimization and Content Marketing Search-engine optimization (SEO) is the process of using Internet search engines, such as Google, Bing, and Yahoo, to gain notice, visibility, and traffic from people conducting searches using these tools.… Search-Engine Optimization and Content Marketing

Advantages and Disadvantages of Web-Site Marketing Web sites have so many advantages that there is almost no excuse for a business not to have one. Effective Web-site marketing declares to the world that an organization… Advantages and Disadvantages of Web-Site Marketing

Web-Site Marketing Web sites represent an all-in-one storefront, a display counter, and a megaphone for organizations to communicate in the digital world. For digital and bricks-and-mortar businesses, Web sites are a primary channel for communicating with… Web-Site Marketing