Marketing Agency
UNDERSTANDING THE MAIN COMMUNICATION CHANNELS Advertising. Advertising is any paid form of media communication. This includes print ads in magazines, trade journals and newspapers, radio and TV announcements, Web-based visibility-building, and billboards. Advertising is a nonpersonal… UNDERSTANDING THE MAIN PROMOTIONAL MIX COMMUNICATION CHANNELS
WHY YOU NEED A PROMOTIONAL MIX If you deliver your message in many different ways, you increase your odds of reaching your target market. Hundreds of messages a day bombard your target market, but only… WHY YOU NEED A PROMOTIONAL MIX
You drive sales by promoting the benefits of your company’s goods or services to pools of potential buyers. The ways you promote your organization will largely determine whether you successfully plant the right messages in… How to Promotional Mix Work
One of the most ancient techniques of marketing, personal selling was widely used when large scale production was unknown and the market size was limited. But even today, personal selling could an effective tool for… Personal selling – when and how Work
General Discussion Instructions You are required to post to this discussion THREE TIMES, on THREE DIFFERENT DAYS. Please refer to the Discussion Grading Rubric for details regarding how your performance will be assessed. NOTE: Please be… Marketing Mix
Putting It Together: Marketing Mix Synthesis In this chapter you have seen how businesses use the marketing mix to gain market share, enhance the value of their brand, and attract and retain customers in order to… Putting It Together: Marketing Mix
Advantages and Disadvantages of Guerrilla Marketing Guerrilla marketing has several notable advantages. It can be inexpensive to execute—it’s often much cheaper than traditional advertising when you consider the number of impressions and amount of attention generated.… Advantages and Disadvantages of Guerrilla Marketing
Guerrilla Marketing Tactics: The Usual Suspects As you saw in the example of the lamppost transformed into a McDonald’s coffeepot, all kinds of spaces and urban environments present opportunities for the guerrilla marketer. In fact,… Guerrilla Marketing Tactics: The Usual Suspects
When to Use Guerrilla Marketing This edgy marketing approach focuses on two goals: 1) get media attention, and 2) make a positive and memorable connection with your target audience. Many noteworthy guerrilla campaigns, like Nike Livestrong, focus… When to Use Guerrilla Marketing
Telltale Signs of Guerrilla Marketing Guerrilla marketing campaigns can be very diverse in their approach and tactics. So what do they have in common? Guerrilla marketing often has the following characteristics: It’s imaginative and surprising,… Telltale Signs of Guerrilla Marketing