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2.3 Sources of Business Ideas LEARNING OBJECTIVES Understand that creativity and innovation are critical for small businesses. Realize that innovation need not be limited to the creation of new products and services. It may involve seeing… Sources of Business Ideas
2.2 Knowing Your Customers LEARNING OBJECTIVES Understand that in order to provide customer value, firms must be able to listen to the voice of the customer. Comprehend that businesses must attempt to identify those customers’ needs… Knowing Your Customers
Chapter 2-Your Business Idea: The Quest for Value Cheshire Package Store Source: Used with permission from Robert Brown. Robert Brown has been the owner and operator of the Cheshire Package Store for 25 years. It… Your Business Idea: The Quest for Value
What Is a Successful Small Business? Ask the average person what the purpose of a business is or how he or she would define a successful business, and the most likely response would be “one… Foundations for Small Business
Chapter 1: Foundations for Small Business Chapter Introduction Small Business in the US Economy Success and Failure in Small Businesses Evolution Ethics The Three Threads Chapter 2: Your Business Idea: The Quest for Value Chapter… Small Business Management
Introduction Every company designs strategic plans to achieve their set objectives and goals. These plans can be short, medium, or long-term, according to the size and scope of the company. It is very important that… Strategic Marketing Plan
Chapter 10 – The Entrepreneurial Environment Entrepreneurs adopt the ways of the adept and adapt to a changing environment. Actually, entrepreneurs are more entrepreneurs, because they are forever entering into new territory. – Jarod Kintz… The Entrepreneurial Environment
Chapter 9 – Innovation and Entrepreneurship While the idea of the entrepreneur and entrepreneurship has evolved to include the attributes of innovation, opportunity discovery (or construction) and value creation, my sense of the basic gist… Innovation and Entrepreneurship
Chapter 8 – Strategic Entrepreneurship However beautiful the strategy, you should occasionally look at the results. – Winston Churchill Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different. – Michael Porter… Strategic Entrepreneurship
Chapter 7 – Business Set-Up, Start-Up, and Growth Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the… Business Set-Up, Start-Up, and Growth