Marketing Agency

2.3 Sources of Business Ideas LEARNING OBJECTIVES Understand that creativity and innovation are critical for small businesses. Realize that innovation need not be limited to the… Read More »Sources of Business Ideas

2.2 Knowing Your Customers LEARNING OBJECTIVES Understand that in order to provide customer value, firms must be able to listen to the voice of the customer.… Read More »Knowing Your Customers

Chapter 2-Your Business Idea: The Quest for Value Cheshire Package Store Source: Used with permission from Robert Brown. Robert Brown has been the owner and… Read More »Your Business Idea: The Quest for Value

What Is a Successful Small Business? Ask the average person what the purpose of a business is or how he or she would define a… Read More »Foundations for Small Business

Chapter 1: Foundations for Small Business Chapter Introduction Small Business in the US Economy Success and Failure in Small Businesses Evolution Ethics The Three Threads… Read More »Small Business Management

Introduction Every company designs strategic plans to achieve their set objectives and goals. These plans can be short, medium, or long-term, according to the size… Read More »Strategic Marketing Plan

Chapter 10 – The Entrepreneurial Environment Entrepreneurs adopt the ways of the adept and adapt to a changing environment. Actually, entrepreneurs are more entrepreneurs, because… Read More »The Entrepreneurial Environment

Chapter 9 – Innovation and Entrepreneurship While the idea of the entrepreneur and entrepreneurship has evolved to include the attributes of innovation, opportunity discovery (or… Read More »Innovation and Entrepreneurship

Chapter 8 – Strategic Entrepreneurship However beautiful the strategy, you should occasionally look at the results. – Winston Churchill Strategy is about making choices, trade-offs;… Read More »Strategic Entrepreneurship

Chapter 7 – Business Set-Up, Start-Up, and Growth Twenty years from now you will be more disappointed by the things that you didn’t do than… Read More »Business Set-Up, Start-Up, and Growth