Marketing Agency

5.3 Building a Plan LEARNING OBJECTIVES Understand that before starting a business and before writing a formal plan, individuals should ask themselves some specific questions to see if they are ready for the challenges of small…  Building a Plan

5.2 The Necessity for a Business Plan LEARNING OBJECTIVES Understand that the probability of running a successful business is significantly increased with a formal business plan. Understand that although many small business owners express reasons for…  The Necessity for a Business Plan

The Business Plan Consolidated Industries’ Hammer Forge Source: Used with permission from Consolidated Industries. Consolidated Industries represents one of the thousands of small manufacturers that exist throughout the United States. It has been in business… The Business Plan

4.3 E-Commerce Technology LEARNING OBJECTIVES Explain what an e-commerce platform is. Discuss the importance of a CRM solution to a small business. Explain m-commerce and why small businesses should consider incorporating it into their e-commerce strategy.… E-Commerce Technology

4.2 E-Commerce Operations LEARNING OBJECTIVES Explain the issues associated with whether a small business should buy or build its website. Explain some of the legal issues that are relevant to e-commerce. Discuss the need for an… E-Commerce Operations

4.1 E-Business and E-Commerce: The Difference LEARNING OBJECTIVES Define e-business and e-commerce and explain the difference between them. Understand that there are several different types of e-commerce and that a business can be engaged in more… E-Business and E-Commerce: The Difference

Chapter 4- E-Business and E-Commerce Vermont Teddy Bear Company Source: Used with permission from Vermont Teddy Bear. In 1980, John Sortino got the idea for making teddy bears. He was playing with his young son,… E-Business and E-Commerce

3.2 Family Business Issues LEARNING OBJECTIVE Explain why communication, employing family and nonfamily members, professional management, employment qualifications, salaries and compensation, succession, and ethics are important issues for all family businesses. Looking at the vision and… Family Business Issues

Family Businesses Westbrook Lobster Source: Used with permission, Michael Larivere, manager, Westbrook Lobster, Wallingford, CT. In 1957, Westbrook Lobster opened in Westbrook, Connecticut, as a specialized lobster and fish market. As time went on, the… Family Businesses

2.4 The Three Threads LEARNING OBJECTIVES Understand that providing customer value can have a tremendous positive impact on a firm’s cash flow. Understand that determining customer value is critical to the survival of any business. Customer… The Three Threads