Marketing Agency

5.3 Building a Plan LEARNING OBJECTIVES Understand that before starting a business and before writing a formal plan, individuals should ask themselves some specific questions to… Read More » Building a Plan

5.2 The Necessity for a Business Plan LEARNING OBJECTIVES Understand that the probability of running a successful business is significantly increased with a formal business plan.… Read More » The Necessity for a Business Plan

The Business Plan Consolidated Industries’ Hammer Forge Source: Used with permission from Consolidated Industries. Consolidated Industries represents one of the thousands of small manufacturers that… Read More »The Business Plan

4.3 E-Commerce Technology LEARNING OBJECTIVES Explain what an e-commerce platform is. Discuss the importance of a CRM solution to a small business. Explain m-commerce and why… Read More »E-Commerce Technology

4.2 E-Commerce Operations LEARNING OBJECTIVES Explain the issues associated with whether a small business should buy or build its website. Explain some of the legal issues… Read More »E-Commerce Operations

4.1 E-Business and E-Commerce: The Difference LEARNING OBJECTIVES Define e-business and e-commerce and explain the difference between them. Understand that there are several different types of… Read More »E-Business and E-Commerce: The Difference

Chapter 4- E-Business and E-Commerce Vermont Teddy Bear Company Source: Used with permission from Vermont Teddy Bear. In 1980, John Sortino got the idea for… Read More »E-Business and E-Commerce

3.2 Family Business Issues LEARNING OBJECTIVE Explain why communication, employing family and nonfamily members, professional management, employment qualifications, salaries and compensation, succession, and ethics are important… Read More »Family Business Issues

Family Businesses Westbrook Lobster Source: Used with permission, Michael Larivere, manager, Westbrook Lobster, Wallingford, CT. In 1957, Westbrook Lobster opened in Westbrook, Connecticut, as a… Read More »Family Businesses

2.4 The Three Threads LEARNING OBJECTIVES Understand that providing customer value can have a tremendous positive impact on a firm’s cash flow. Understand that determining customer… Read More »The Three Threads