Financial Ratio Analysis
9.3 Financial Ratio Analysis LEARNING OBJECTIVES Understand why the numbers found on a balance sheet and an income statement may not be enough to properly evaluate… Read More » Financial Ratio Analysis
Marketing Agency
Marketing Agency
Financial Accounting Statements
9.2 Financial Accounting Statements LEARNING OBJECTIVES Understand what is measured on a balance sheet. Understand the term depreciation. Understand what goes on an income statement. Understand what… Read More »Financial Accounting Statements
Understanding the Need for Accounting Systems
9.1 Understanding the Need for Accounting Systems LEARNING OBJECTIVES Understand why a basic knowledge of accounting is important for a small business. Understand the importance of… Read More »Understanding the Need for Accounting Systems
Accounting and Cash Flow
Chapter 9-Accounting and Cash Flow Simione Consultants LLC Source: Used with permission from Simione Consultants LLC. Health care is the largest single industry in the… Read More »Accounting and Cash Flow
The Marketing Plan
8.2 The Marketing Plan LEARNING OBJECTIVE Understand the components of a marketing plan. Although there is no universally accepted format for a marketing plan, the requirements… Read More »The Marketing Plan
The Need for a Marketing Plan
8.1 The Need for a Marketing Plan LEARNING OBJECTIVES Understand why a small business should have a marketing plan. Understand the implications of not having a… Read More »The Need for a Marketing Plan
The Marketing Plan
Chapter 8-The Marketing Plan The New Britain Rock Cats Source: Reprinted with permission from the New Britain Rock Cats official website: http://web.minorleaguebaseball.com/index.jsp?sid=t538. The New Britain Rock… Read More »The Marketing Plan
Marketing Strategy and Promotion
7.8 Marketing Strategy and Promotion LEARNING OBJECTIVES Understand the role of promotion in the marketing mix and its importance to a company. Understand the different ways… Read More » Marketing Strategy and Promotion
Marketing Strategy and Place
7.7 Marketing Strategy and Place LEARNING OBJECTIVES Understand the role of place in the marketing mix and the importance of place to a company. Understand the… Read More »Marketing Strategy and Place
Marketing Strategy and Price
7.6 Marketing Strategy and Price LEARNING OBJECTIVES Understand the role of price in the marketing mix and to a company. Understand the different pricing strategies that… Read More »Marketing Strategy and Price