Marketing Agency
9.3 Financial Ratio Analysis LEARNING OBJECTIVES Understand why the numbers found on a balance sheet and an income statement may not be enough to properly evaluate the performance of a business. Understand the concept of financial… Financial Ratio Analysis
9.2 Financial Accounting Statements LEARNING OBJECTIVES Understand what is measured on a balance sheet. Understand the term depreciation. Understand what goes on an income statement. Understand what is measured in a cash-flow statement. Appreciate the importance of… Financial Accounting Statements
9.1 Understanding the Need for Accounting Systems LEARNING OBJECTIVES Understand why a basic knowledge of accounting is important for a small business. Understand the importance of selecting an accountant to enhance the overall operation of a… Understanding the Need for Accounting Systems
Chapter 9-Accounting and Cash Flow Simione Consultants LLC Source: Used with permission from Simione Consultants LLC. Health care is the largest single industry in the US economy. Currently, health care represents nearly 17 percent of… Accounting and Cash Flow
8.2 The Marketing Plan LEARNING OBJECTIVE Understand the components of a marketing plan. Although there is no universally accepted format for a marketing plan, the requirements can be grouped into the seven sections identified in Figure 8.1… The Marketing Plan
8.1 The Need for a Marketing Plan LEARNING OBJECTIVES Understand why a small business should have a marketing plan. Understand the implications of not having a marketing plan. Let’s face it, as a small business owner,… The Need for a Marketing Plan
Chapter 8-The Marketing Plan The New Britain Rock Cats Source: Reprinted with permission from the New Britain Rock Cats official website: http://web.minorleaguebaseball.com/index.jsp?sid=t538. The New Britain Rock Cats were founded in 1983 in New Britain, Connecticut. They… The Marketing Plan
7.8 Marketing Strategy and Promotion LEARNING OBJECTIVES Understand the role of promotion in the marketing mix and its importance to a company. Understand the different ways that a small business can promote its products or services.… Marketing Strategy and Promotion
7.7 Marketing Strategy and Place LEARNING OBJECTIVES Understand the role of place in the marketing mix and the importance of place to a company. Understand the different distribution strategies that a small business can follow. Explain… Marketing Strategy and Place
7.6 Marketing Strategy and Price LEARNING OBJECTIVES Understand the role of price in the marketing mix and to a company. Understand the different pricing strategies that a small business can follow. Understand price-quality signaling and its… Marketing Strategy and Price