Marketing Agency
Chapter 3 – Business Models Learning Objectives After completing this chapter, you will be able to Describe what a business model is Analyze existing and proposed businesses to determine what business models they are applying… Business Models
Chapter 2 – Essential Initial Research Learning Objectives After completing this chapter, you will be able to Apply analytical skills to assess how the nature of the entrepreneurial environment can influence entrepreneurial outcomes Apply the… Essential Initial Research
Chapter 1 – Developing a Business Plan Learning Objectives After completing this chapter, you will be able to Describe the purposes for business planning Describe common business planning principles Explain common business plan development guidelines… Developing a Business Plan
Business Plan Development Guide Main Body Chapter 1 – Developing a Business Plan Chapter 2 – Essential Initial Research Chapter 3 – Business Models Chapter 4 – Initial Business Plan Draft Chapter 5 –… Business Plan Development Guide
Service Marketing Mix Extended Marketing Mix Introduction In this article we discuss how the marketing mix for marketing a service is different to selling a product. If you would like to revisit the characteristics of… Service Marketing Mix
Chapter 16-Appendix: A Sample Business Plan The following business plan for Frank’s All-American BarBeQue was built using Business Plan Pro software. It is for the purpose of illustration and does not represent the full capabilities… A Sample Business Plan
14.4 Exit Strategies LEARNING OBJECTIVES Understand the importance of an exit strategy. Explain the exit strategies that a small business can consider. The most emotional topic a small business owner will face while building a business—and… Exit Strategies
14.3 Escapes: Getting Out of the Business LEARNING OBJECTIVES Identify the situations in which an owner may choose to get out of business. Identify and understand the situations that may lead to being forced out of… Escapes: Getting Out of the Business
14.2 Disaster Assistance LEARNING OBJECTIVE Learn about the sources of disaster assistance for the physical and/or economic losses of small business. Do not assume that all small businesses will qualify for disaster loan assistance or that… Disaster Assistance