Business Models
Chapter 3 – Business Models Learning Objectives After completing this chapter, you will be able to Describe what a business model is Analyze existing and… Read More »Business Models
Marketing Agency
Marketing Agency
Essential Initial Research
Chapter 2 – Essential Initial Research Learning Objectives After completing this chapter, you will be able to Apply analytical skills to assess how the nature… Read More »Essential Initial Research
Developing a Business Plan
Chapter 1 – Developing a Business Plan Learning Objectives After completing this chapter, you will be able to Describe the purposes for business planning Describe… Read More »Developing a Business Plan
Business Plan Development Guide
Business Plan Development Guide Main Body Chapter 1 – Developing a Business Plan Chapter 2 – Essential Initial Research Chapter 3 – Business Models… Read More »Business Plan Development Guide
Service Marketing Mix
Service Marketing Mix Extended Marketing Mix Introduction In this article we discuss how the marketing mix for marketing a service is different to selling a… Read More »Service Marketing Mix
A Sample Business Plan
Chapter 16-Appendix: A Sample Business Plan The following business plan for Frank’s All-American BarBeQue was built using Business Plan Pro software. It is for the… Read More »A Sample Business Plan
Exit Strategies
14.4 Exit Strategies LEARNING OBJECTIVES Understand the importance of an exit strategy. Explain the exit strategies that a small business can consider. The most emotional topic… Read More »Exit Strategies
Escapes: Getting Out of the Business
14.3 Escapes: Getting Out of the Business LEARNING OBJECTIVES Identify the situations in which an owner may choose to get out of business. Identify and understand… Read More »Escapes: Getting Out of the Business
Disaster Assistance
14.2 Disaster Assistance LEARNING OBJECTIVE Learn about the sources of disaster assistance for the physical and/or economic losses of small business. Do not assume that all… Read More »Disaster Assistance
Icebergs
14.1 Icebergs LEARNING OBJECTIVES Understand the kinds of disasters that can face a small business. Understand why disaster planning is important to a small business. Describe… Read More »Icebergs