Marketing Agency
Steps Required to Forecast Steps of forecast include problem definition, cash flow forecast, profit forecast, balance sheet forecast and profit determination. LEARNING OBJECTIVES Describe the… Read More »Steps Required to Forecast
Why a Marketing Plan is Essential A formal marketing plan provides a clear reference point for activities throughout the planning period. However, perhaps the most… Read More »Why a Marketing Plan is Essential
Purpose of the Marketing Plan A formal marketing plan provides a clear reference point for activities throughout the planning period. LEARNING OBJECTIVES Identify the purpose… Read More »Purpose of the Marketing Plan
Marketing Plan Elements A marketing plan’s elements may vary based on the organization and its industry, but readers still expect to see certain common elements.… Read More »Marketing Plan Elements
Successful Planning However, just making a marketing plan won’t necessarily capture the above advantages. In order for the marketing plan to be effective, certain criteria… Read More »Successful Marketing Planning
Marketing Plan Advantages Creates Alignment The biggest advantage of a marketing plan is building a bridge between the vision of the organization and the marketing… Read More »Marketing Plan Advantages
Advantages of a Marketing Plan The marketing plan creates alignment between the organization’s vision and the stakeholders’ understanding of that vision. LEARNING OBJECTIVES Understand the… Read More »Advantages of a Marketing Plan
What Makes a Marketing Plan Effective An effective marketing plan conveys a sound business strategy that is aimed at a large and varied audience. The… Read More »What Makes a Marketing Plan Effective
Introducing the Marketing Plan The Marketing Plan A marketing plan details actions necessary to achieve one or more specified objectives essential to selling a product… Read More »Introducing the Marketing Plan
GE Approach The GE / McKinsey matrix is a model used to assess the strength of a strategic business unit (SBU) of a corporation. LEARNING… Read More »GE Approach to Strategic Planning