Marketing Agency

Steps Required to Forecast Steps of forecast include problem definition, cash flow forecast, profit forecast, balance sheet forecast and profit determination. LEARNING OBJECTIVES Describe the process for performing a forecast KEY TAKEAWAYS Key Points It… Steps Required to Forecast

Why a Marketing Plan is Essential A formal marketing plan provides a clear reference point for activities throughout the planning period. However, perhaps the most important benefit of these plans is the planning process itself.… Why a Marketing Plan is Essential

Purpose of the Marketing Plan A formal marketing plan provides a clear reference point for activities throughout the planning period. LEARNING OBJECTIVES Identify the purpose and use of creating marketing plans KEY TAKEAWAYS Key Points… Purpose of the Marketing Plan

Marketing Plan Elements A marketing plan’s elements may vary based on the organization and its industry, but readers still expect to see certain common elements. LEARNING OBJECTIVES Review the elements of a marketing plan and… Marketing Plan Elements

Successful Planning However, just making a marketing plan won’t necessarily capture the above advantages. In order for the marketing plan to be effective, certain criteria must be met. Marketing plans are professional documents, usually drafted… Successful Marketing Planning

Marketing Plan Advantages Creates Alignment The biggest advantage of a marketing plan is building a bridge between the vision of the organization and the marketing and sales of products and services. At the strategic (upper… Marketing Plan Advantages

Advantages of a Marketing Plan The marketing plan creates alignment between the organization’s vision and the stakeholders’ understanding of that vision. LEARNING OBJECTIVES Understand the most important aspects and advantages of a marketing plan KEY… Advantages of a Marketing Plan

What Makes a Marketing Plan Effective An effective marketing plan conveys a sound business strategy that is aimed at a large and varied audience. The plan must be: Clear – stating exactly what is to be done… What Makes a Marketing Plan Effective

Introducing the Marketing Plan The Marketing Plan A marketing plan details actions necessary to achieve one or more specified objectives essential to selling a product or service. LEARNING OBJECTIVES Compare the differences between a marketing,… Introducing the Marketing Plan

GE Approach The GE / McKinsey matrix is a model used to assess the strength of a strategic business unit (SBU) of a corporation. LEARNING OBJECTIVES Review the definition of the GE Approach and its… GE Approach to Strategic Planning