Marketing Agency

Internal Factors Company Capabilities Capability management uses the organization’s customer value proposition to set goals for capabilities based on value contribution. LEARNING OBJECTIVES KEY TAKEAWAYS… Read More »Internal Factors

Responding to the External Environment Understanding the various external factors in a given competitive environment equips an organization with the information necessary to optimize marketing… Read More »external environment in marketing strategy

The Marketing Environment Scanning and Analysis Environmental scanning is one technique used by organizations to monitor the environment. LEARNING OBJECTIVES Describe how environmental scanning helps… Read More »The Marketing Environment

Managing Strategy To ensure that the marketing programs reach the objectives, marketers must focus on how to best implement the chosen strategy. LEARNING OBJECTIVES Identify… Read More »Managing Marketing Strategy

Creating a Marketing Mix By profiling customers and determining goals and tactics, you can create a marketing mix that will help you succeed in building… Read More »Creating a Marketing Mix

Defining the Target Market By understanding the behavioral, demographic, geographic, and psychographic details of a population, organizations can craft segmented target markets for products and… Read More »Defining the Target Market

Defining the Marketing Objectives Marketing objectives should capture opportunities in the market while leveraging internal capabilities to achieve profitable outcomes. LEARNING OBJECTIVES Identify the anatomy… Read More »Defining the Marketing Objectives

Conducting a Situational Analysis Managers can use various methods of analysis to understand the firm’s own capabilities, customers, and business environment. LEARNING OBJECTIVES Outline the… Read More »Conducting a Situational Analysis

Defining the Business Mission A mission statement provides a fundamental building block for the marketing plan, strategy, and communication to consumers. LEARNING OBJECTIVES Recognize the… Read More »Defining the Business Mission

Steps to Creating a Marketing Plan Defining the Vision An organizational vision should be made up of two fundamental components: a core ideology and an… Read More »Steps to Creating a Marketing Plan