Marketing Agency
Technology to Assist Market Research Marketing Information Systems A marketing information system (MIS) is a management information system designed to support marketing decision making. LEARNING OBJECTIVES Show the use of marketing information systems used in… Technology to Assist Market Research
Developing Insights and an Action Plan A successful presentation provides conclusions (based on the insights gathered) that effectively meet the objectives of the research. LEARNING OBJECTIVES Identify the characteristics of preparing,presenting and documenting the results… Developing Insights and an Action Plan
Collecting Data Data collection is a crucial step in the research process because it enables the generation of insights that will influence the marketing strategy. LEARNING OBJECTIVES Construct the rationale of field work or data… Marketing Research Data Collection Process
The Market Research Process Defining Objectives and Formulating Problems Defining the problem and research objectives is the first step involved in the marketing research process. LEARNING OBJECTIVES Outline objectives and problems as part of the… The Market Research Process
What is Qualitative Research? Qualitative Research is the examination, analysis and interpretation of observations for the purpose of discovering underlying meanings and patterns of relationships, including classifications of types of phenomena and entities, in a… What is Qualitative Research?
What is Quantitative Research? Quantitative Research is defined as the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. Its objective is to develop and employ mathematical models, theories and/or hypotheses pertaining… What is Quantitative Research?
Quantitative vs. Qualitative Research Both quantitative and qualitative models seek to explain patterns in behavior, but the former is mathematical and the latter is more descriptive. LEARNING OBJECTIVES Distinguish between quantitative and qualitative research methods… Quantitative vs. Qualitative Research
Goals of Consumer Market Research Consumer market research is the systematic collection of data regrading customers’ preferences for actual and potential products / services. LEARNING OBJECTIVES Discuss the various purposes of consumer market research KEY… Goals of Consumer Market Research
Introduction to Consumers Defining Consumers A consumer is a person (or group) who pays to consume the goods and/or services produced by a seller (i.e., company, organization). LEARNING OBJECTIVES Define the characteristics of a consumer… Introduction to Consumers
Marketing Innovation Trends Innovation trends in marketing include mobile marketing, viral marketing, and more efficient usage of branding and targeting. LEARNING OBJECTIVES Summarize new technological applications impact on marketing methods and trends KEY TAKEAWAYS Key… Marketing Innovation Trends