Marketing Agency
Purchase Influences Purchase influences of B2B customers differ from those of the consumer market due to the high time and cost investments of B2B transactions. LEARNING OBJECTIVES Differentiate between business-to-business customer influences versus consumer market… Purchase Influences
Purchase Behavior Business customers – as compared to consumers – tend to be more rational, are more concerned with quality, and look to make lasting relationships. LEARNING OBJECTIVES Identify the unique characteristics of B2B purchase… Purchase Behavior
Customer Concerns B2B companies typically implement client services or customer care processes to address customer concerns and enhance customer satisfaction. LEARNING OBJECTIVES Give examples of the types of customer concerns faced by B2B companies, and… Customer Concerns : B2B companies implement client services or customer care processes
Business Customers Characteristics of Business-Customer Interactions B2B customer interactions are influenced by what are typically long and complex buying processes and tend to be more relationship-based. LEARNING OBJECTIVES Describe how B2B customer transactions differ from… Business-Customer Interactions
Types of Businesses Primary ownership types of businesses include corporations, cooperatives, LLPs, LLCs, and sole proprietorships. LEARNING OBJECTIVES List the most common ownership types and industry classifications for organizations KEY TAKEAWAYS Key Points Businesses vary… Types of Businesses
B2B vs. Consumer Marketing: Similarities and Differences B2B markets to individuals acting on behalf of organizations, while consumer marketing targets single individuals who pay for their own transactions. LEARNING OBJECTIVES Describe the main similarities and… B2B vs. Consumer Marketing: Similarities and Differences
B2B Promotional Mix Like business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, or business marketing, relies on product, price, placement, and promotion to competitively position the product offerings, promote the brand, and efficiently use company resources. Similar… B2B Promotional Mix
What is Business Marketing? Business marketing is the practice of individuals or organizations (i.e., commercial businesses, governments, and institutions) promoting and selling products and/or services to other organizations. These organizations resell or use these products… What is Business Marketing?
Business Markets Defining Business Marketing Business marketing includes all activities involved in communicating the value of a business’s products and services to another business. LEARNING OBJECTIVES Define business marketing KEY TAKEAWAYS Key Points Business marketing… Business Marketing
Consumer Experience Factors Influencing Experience, Involvement, and Satisfaction The main factors that influence experience, involvement, and satisfaction with a product are personal, social, object and situational. LEARNING OBJECTIVES Explain the factors influencing the consumer experience,… Consumer Experience : Factors Influencing Experience, Involvement, and Satisfaction