Marketing Agency

Purchase Influences Purchase influences of B2B customers differ from those of the consumer market due to the high time and cost investments of B2B transactions.… Read More »Purchase Influences

Purchase Behavior Business customers – as compared to consumers – tend to be more rational, are more concerned with quality, and look to make lasting… Read More »Purchase Behavior

Customer Concerns B2B companies typically implement client services or customer care processes to address customer concerns and enhance customer satisfaction. LEARNING OBJECTIVES Give examples of… Read More »Customer Concerns : B2B companies implement client services or customer care processes

Business Customers Characteristics of Business-Customer Interactions B2B customer interactions are influenced by what are typically long and complex buying processes and tend to be more… Read More »Business-Customer Interactions

Types of Businesses Primary ownership types of businesses include corporations, cooperatives, LLPs, LLCs, and sole proprietorships. LEARNING OBJECTIVES List the most common ownership types and… Read More »Types of Businesses

B2B vs. Consumer Marketing: Similarities and Differences B2B markets to individuals acting on behalf of organizations, while consumer marketing targets single individuals who pay for… Read More »B2B vs. Consumer Marketing: Similarities and Differences

B2B Promotional Mix Like business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, or business marketing, relies on product, price, placement, and promotion to competitively position the product… Read More »B2B Promotional Mix

What is Business Marketing? Business marketing is the practice of individuals or organizations (i.e., commercial businesses, governments, and institutions) promoting and selling products and/or services… Read More »What is Business Marketing?

Business Markets Defining Business Marketing Business marketing includes all activities involved in communicating the value of a business’s products and services to another business. LEARNING… Read More »Business Marketing

Consumer Experience Factors Influencing Experience, Involvement, and Satisfaction The main factors that influence experience, involvement, and satisfaction with a product are personal, social, object and… Read More »Consumer Experience : Factors Influencing Experience, Involvement, and Satisfaction