Marketing Agency
Client-Based Relationships Client-service providers aim to build a level of trust with clients that leads to long lasting buyer-seller relationships. LEARNING OBJECTIVES Discuss how relationship-building helps retain customers in a competitive marketing environment KEY TAKEAWAYS… Client-Based Relationships marketing
Service Marketing Management and Metrics Service marketing management oversees the implementation of marketing programs, while metrics measure their effectiveness and performance. LEARNING OBJECTIVE Explain how marketing management and metrics allow service organizations to implement and… Service Marketing Management and Metrics
Services as Products Services represent an integral part of many products and the correlation of goods and services is represented on a goods-services continuum. LEARNING OBJECTIVE Describe the characteristics of service products KEY TAKEAWAYS Key… Services as Products
The Importance of Services The Service Economy The world economy is evolving into a service-driven economy as reliance on value-based service increases. LEARNING OBJECTIVE Define the role of a service economy in developed and developing… The Importance of Services Marketing
Customer Service as a Supplement to Products Customer service is provided before, during, and after the purchase of a product, and is meant to supplement and enhance customer experience. LEARNING OBJECTIVES Give examples of how… Customer Service as a Supplement to Products
Business Ethics in B2B Marketers need to incorporate good ethics in their marketing campaigns as they are responsible for the image that a product portrays. LEARNING OBJECTIVES List the pitfalls B2B companies face when ignoring… Business Ethics in B2B
Stages of Business Buying Understanding the stages of business buying is important to a marketing firm if it is to market its product properly. LEARNING OBJECTIVES Describe the different stages within the business buying decision… Stages of Business Buying
The Business Buying Decision Process Decision-Making Units The group of individuals responsible for making a buying decision in a B2B context are labelled the decision making unit (DMU). LEARNING OBJECTIVES Describe the roles and functions… The Business Buying Decision Process
Industrial Classification Identifying Potential Business Customers Market segmentation involves identifying the particular groups of people / organizations that benefit from your product and then selling to them. LEARNING OBJECTIVES List the characteristics that marketers use… Industrial Classification
Promotional Methods B2B marketers use industry or trade publications, trade shows, private events, and social media to generate awareness about their products and services. LEARNING OBJECTIVES Differentiate between the promotional methods and tools used in… Promotional Methods: Promotional Tools Used in the B2B Marketing Mix