Marketing Agency
Client-Based Relationships Client-service providers aim to build a level of trust with clients that leads to long lasting buyer-seller relationships. LEARNING OBJECTIVES Discuss how relationship-building… Read More »Client-Based Relationships marketing
Service Marketing Management and Metrics Service marketing management oversees the implementation of marketing programs, while metrics measure their effectiveness and performance. LEARNING OBJECTIVE Explain how… Read More »Service Marketing Management and Metrics
Services as Products Services represent an integral part of many products and the correlation of goods and services is represented on a goods-services continuum. LEARNING… Read More »Services as Products
The Importance of Services The Service Economy The world economy is evolving into a service-driven economy as reliance on value-based service increases. LEARNING OBJECTIVE Define… Read More »The Importance of Services Marketing
Customer Service as a Supplement to Products Customer service is provided before, during, and after the purchase of a product, and is meant to supplement… Read More »Customer Service as a Supplement to Products
Business Ethics in B2B Marketers need to incorporate good ethics in their marketing campaigns as they are responsible for the image that a product portrays.… Read More »Business Ethics in B2B
Stages of Business Buying Understanding the stages of business buying is important to a marketing firm if it is to market its product properly. LEARNING… Read More »Stages of Business Buying
The Business Buying Decision Process Decision-Making Units The group of individuals responsible for making a buying decision in a B2B context are labelled the decision… Read More »The Business Buying Decision Process
Industrial Classification Identifying Potential Business Customers Market segmentation involves identifying the particular groups of people / organizations that benefit from your product and then selling… Read More »Industrial Classification
Promotional Methods B2B marketers use industry or trade publications, trade shows, private events, and social media to generate awareness about their products and services. LEARNING… Read More »Promotional Methods: Promotional Tools Used in the B2B Marketing Mix