Marketing Agency

Important International Bodies and Agreements The North American Free Trade Agreement (NAFTA) NAFTA is a 1994 agreement to removes taxes on products traded between North American countries (US, Canada and Mexico). LEARNING OBJECTIVES Discuss the… Important International Bodies and Agreements

Demographics of New Markets Evaluating the demographic profile of a country can help assess whether or not there is demand for the product or service being marketed. LEARNING OBJECTIVES Relate the uses of demographic evaluation… Demographics of New Markets

Political and Regulatory Environment Political stability, trade blocs, tariffs, and expropriation are risks that should be evaluated prior to marketing in foreign countries. LEARNING OBJECTIVES Show how international political and trade regulations impact global marketing… Political and Regulatory Environment

Measuring the Economic Environment A nation’s economic output represents its capacity to produce goods and services, and can help determine market opportunities. LEARNING OBJECTIVES Analyze how an economic environment is measured from a global marketing… Measuring the Economic Environment

The Global Marketing Environment The Importance of Sociocultural Differences While cultural differences between the U.S. and foreign nations may seem small, those who ignore them risk failure in marketing programs. LEARNING OBJECTIVES Formulate an understanding… Global Marketing Environment

Are Global Corporations Beneficial? International expansion can drive significant shareholder value, but the net impact of globalization is hotly contested. LEARNING OBJECTIVES Discuss the benefits and challenges of global corporations from a marketing perspective KEY… Are Global Corporations Beneficial?

Trade and Globalization Countries engage in international trade to focus on producing goods most efficiently and to achieve economies of scale in production. LEARNING OBJECTIVES Review the relationship between trade and globalization from a marketing… Trade and Globalization

Service Quality Customer Feedback Successful businesses work proactively to obtain information from their customers to ensure they are meeting their needs. LEARNING OBJECTIVES Summarize the different methods organizations use to collect consumer feedback KEY TAKEAWAYS… Service Quality

SIVA: Solution, Incentive/Information, Value, and Access A formal approach to customer-focused marketing is known as S.I.V.A. (Solution, Information, Value, Access). LEARNING OBJECTIVES Describe S.I.V.A. model and its role in the marketing mix KEY TAKEAWAYS Key… SIVA: Solution, Incentive/Information, Value, and Access

Marketing Mixes for Services Product, Placement, Promotion, and Price Due to the nature of services, the implications of product, place, promotion and price are different than in the traditional marketing mix. LEARNING OBJECTIVES Describe the… Marketing Mixes for Services