Marketing Agency
Important International Bodies and Agreements The North American Free Trade Agreement (NAFTA) NAFTA is a 1994 agreement to removes taxes on products traded between North… Read More »Important International Bodies and Agreements
Demographics of New Markets Evaluating the demographic profile of a country can help assess whether or not there is demand for the product or service… Read More »Demographics of New Markets
Political and Regulatory Environment Political stability, trade blocs, tariffs, and expropriation are risks that should be evaluated prior to marketing in foreign countries. LEARNING OBJECTIVES… Read More »Political and Regulatory Environment
Measuring the Economic Environment A nation’s economic output represents its capacity to produce goods and services, and can help determine market opportunities. LEARNING OBJECTIVES Analyze… Read More »Measuring the Economic Environment
The Global Marketing Environment The Importance of Sociocultural Differences While cultural differences between the U.S. and foreign nations may seem small, those who ignore them… Read More »Global Marketing Environment
Are Global Corporations Beneficial? International expansion can drive significant shareholder value, but the net impact of globalization is hotly contested. LEARNING OBJECTIVES Discuss the benefits… Read More »Are Global Corporations Beneficial?
Trade and Globalization Countries engage in international trade to focus on producing goods most efficiently and to achieve economies of scale in production. LEARNING OBJECTIVES… Read More »Trade and Globalization
Service Quality Customer Feedback Successful businesses work proactively to obtain information from their customers to ensure they are meeting their needs. LEARNING OBJECTIVES Summarize the… Read More »Service Quality
SIVA: Solution, Incentive/Information, Value, and Access A formal approach to customer-focused marketing is known as S.I.V.A. (Solution, Information, Value, Access). LEARNING OBJECTIVES Describe S.I.V.A. model… Read More »SIVA: Solution, Incentive/Information, Value, and Access
Marketing Mixes for Services Product, Placement, Promotion, and Price Due to the nature of services, the implications of product, place, promotion and price are different… Read More »Marketing Mixes for Services