Marketing Agency
Yield Management Systems Yield management systems enable organizations to adapt pricing in real-time based on various factors impacting demand. LEARNING OBJECTIVES Understand the purpose of projecting demand changes, and varying prices to capture opportunities KEY… Yield Management Systems
The Influence of Supply and Demand on Price Changes in either supply or demand will move the market clearing point and change the market price for a good. LEARNING OBJECTIVES Apply the basic laws of… The Influence of Supply and Demand on Price
Demand Analysis The Demand Curve A demand curve is a graph showing the relationship between the price of a certain item and what consumers are willing to buy at the price. LEARNING OBJECTIVES Define the… Demand Analysis
Competitive Dynamics and Pricing Price Competition With competition pricing, a firm will base what they charge on what other firms are charging. LEARNING OBJECTIVES Discuss price as a competitive strategy in marketing KEY TAKEAWAYS Key… Competitive Dynamics and Pricing
Value and Relative Value Value is the worth of goods, and relative value is attractiveness measured in terms of utility of one good relative to another. LEARNING OBJECTIVES Discuss the different concepts of value and… Value and Relative Value
The Importance of Price to Marketers Since pricing has a direct impact on a company’s revenue, and thus profit, setting the right price is essential to a company’s success. LEARNING OBJECTIVES Discuss how pricing impacts… The Importance of Price to Marketers
Terms Used to Describe Price Depending on whether they are describing a good or a service and the product’s industry, people may use terms other than the word price. LEARNING OBJECTIVES Name the different terms… Terms Used to Describe Price
Introduction to Price Defining Price Price is both the money someone charges for a good or service and what the consumer is willing to give up to receive a good or service. LEARNING OBJECTIVES Define… Introduction to Price
Global Marketing and the Internet The internet has allowed marketers to benefit from reduced geographic and time constraints, and reach consumers in various new ways. LEARNING OBJECTIVES Translate the use of the Internet to marketing… Global Marketing and the Internet
Changes in Pricing Price in global marketing strategies can be influenced by distribution channels, promotional tactics, and the quality of the product. LEARNING OBJECTIVES Summarize how proper pricing from a global marketing perspective impacts a… Marketing mix : Changes in Pricing