Marketing Agency

What Is a Product? Defining Product A product is any good, service, or idea that can be offered to a market to satisfy a want or need. LEARNING OBJECTIVES Break down the different components that… What Is a Product?

Benefits and Solutions The core benefit is what consumers feel they are getting when they purchase a product. LEARNING OBJECTIVES Review the four levels of product differentiation KEY TAKEAWAYS Key Points The same product may… Benefits and Solutions

What Is a Product? Defining Product A product is any good, service, or idea that can be offered to a market to satisfy a want or need. LEARNING OBJECTIVES Break down the different components that… What Is a Product?

Pricing Legal Concerns Unfair Trade Practices Unfair business practices are oppressive or unconscionable acts by companies against consumers or other stakeholders. LEARNING OBJECTIVES Explain the concept of unfair trade practices relative to legal concerns and… Pricing Legal Concerns

Geographic Pricing Geographical pricing is the practice of modifying a basic list price based on the location of the buyer to reflect shipping costs. LEARNING OBJECTIVES Describe the different types of geographic pricing from a… Geographic Pricing

Value-Based Pricing Value-based pricing seeks to set prices primarily on the value perceived by customers rather than on the cost of the product or historical prices. LEARNING OBJECTIVES Examine the rationale behind value based pricing… Value-Based Pricing

Pricing Tactics Discounting Discounts and allowances are reductions to a basic price of goods or services and can occur anywhere in the distribution channel. LEARNING OBJECTIVES Analyze the use and types of discounts as part… Pricing Tactics

Everyday Low Pricing Everyday low price is a pricing strategy offering consumers a low price without having to wait for sale price events or comparison shopping. LEARNING OBJECTIVES Translate the meaning of the EDLP (everyday… Pricing Strategies : Everyday Low Pricing, Other Pricing Strategies

Pricing During Difficult Economic Times During a recession, companies must consider their unique situation and what value they provide customers when devising a pricing strategy. LEARNING OBJECTIVES Discuss pricing strategies during difficult economic times KEY… Pricing During Difficult Economic Times

Product Line Pricing Line pricing is the use of a limited number of price points for all the product offerings of a vendor. LEARNING OBJECTIVES Describe the characteristics of line pricing KEY TAKEAWAYS Key Points… Product Line Pricing