7.2 Managing New Products: The Product Life Cycle Learning Objectives Explain how organizations manage offerings after being introduced to the marketplace. Explain how managing an offering may be different in international markets. Explain the product… Managing New Products: The Product Life Cycle
Chapter 7: Developing and Managing Offerings 7.1 The New Offering Development Process 7.2 Managing New Products: The Product Life Cycle 7.3 Discussion Questions and Activities 7.1 The New Offering Development Process Learning Objectives Identify an… Developing and Managing Offerings
6.5 Managing the Offering Learning Objectives Understand the people involved in creating and managing offerings. Recognize the differences in organizing product marketing for consumer versus B2B companies. Managing all of a company’s offerings presents a… Managing the Consumer Offering
6.4 Branding, Labeling, and Packaging Learning Objectives Understand the branding decisions firms make when they’re developing new products. Identify the various levels of packaging for new products. What comes to mind when someone says Coke… Branding, Labeling, and Packaging
6.3 Types of Business-to-Business (B2B) Offerings Learning Objectives Define the various types of offerings marketed to businesses. Identify some of the differences with regard to how the various types of business offerings are marketed. Just… Types of Business-to-Business (B2B) Offerings
6.2 Types of Consumer Offerings Learning Objectives Define the various types of offerings marketed to individual consumers. Explain why a single offering might be marketed differently to different types of consumers. Products and services can… Types of Consumer Offerings
6.2 Types of Consumer Offerings Learning Objectives Define the various types of offerings marketed to individual consumers. Explain why a single offering might be marketed differently to different types of consumers. Products and services can… Types of Consumer Offerings
Chapter 6: Creating Offerings 6.1 What Composes an Offering? 6.2 Types of Consumer Offerings 6.3 Types of Business-to-Business (B2B) Offerings 6.4 Branding, Labeling, and Packaging 6.5 Managing the Offering 6.6 Discussion Questions and Activities 6.1… Creating Offerings- Types of Consumer Offerings
5.4 Positioning and Repositioning Offerings Learning Objectives Explain why positioning is an important element when it comes to targeting consumers. Describe how a product can be positioned and mapped. Explain what repositioning is designed is… Positioning and Repositioning Offerings
5.3 Selecting Target Markets and Target-Market Strategies Learning Objectives Describe the factors that make some markets more attractive targets than others. Describe the different market-segmenting strategies companies pursue and why. Outline the market-segmentation strategies used… Selecting Target Markets and Target-Market Strategies