Product Sampling
As part of our portfolio of retail and event support services, Fulcrum have a specialist division (Fulcrum engage) for delivering product demonstration and product sampling.
We create engaging communications with consumers through memorable, face-to-face experiences and a try before you buy approach, performing live product demonstrations, communicating key messages and handing out samples in key locations.Our team can deliver a try-before-you-buy experience to consumers on location, handing out free samples, engaging with the public and raising awareness of new products
Our services often include:
- In store demonstrations
- In store promotion marketing
- In store theatre
- Experiential displays
- Brand activation
- Field sales
- Day one in-store promotions
- Consumer research
Our teams are carefully chosen as this is a role with specialist requirements – for example, food hygiene certifications for edible product sampling. There is a level of salesmanship and showmanship involved and you can be sure our teams will be bubbly and approach.
Consumer Research
We can deploy teams directly into key areas to gather consumer research and feedback – find out key information about shopping frequency and habits, recorded directly into our system (our mobile data capture system) via tablet. This can be coupled with trend analysis on feedback for comparison with store performance data and other key metrics in order to add extra insight.
Product Demonstrations
For more non-descript products, our team can deliver product demonstrations that illustrate the key benefits and typical user experiences of the product. We can deliver product demos to both consumers and staff. Our teams can even record customer insights during interactions and feed them back to the client in real time.
Product Sampling Agency in Bangalore
About Bangalore
Bangalore lies in the southeast of the South Indian state of Karnataka. After Mumbai and Delhi, Bangalore is India’s third most populated city with fastest growth in Real estate. Bangalore can be classified into five zones-North, East, West, South and Central.
Bangalore, capital city of Karnataka got its name from Kannada word “benda kaalu ooru” which means “boiled beans.” The story behind the name was once the king Veera Ballala of the Vijayanagara kingdom lost his way when returning from hunting and stopped at a lonely cottage. The old woman, who stayed in the cottage, offered boiled beans. King loved the hospitality of old women and grateful to her, King named the city “bende kaalu ooru” which later known Bengaluru and then to Bangalore.
The city got many nicknames for its outstanding lifestyles such as “garden city” for well-planned open spaces and “pensioner’s paradise” for good climate. Bangalore was titled “Silicon Valley” after the IT/ITeS industries mushroomed. However, with the boom in Bangalore real estate, the city may be losing its green cover.
Bangalore is one of the most sought after city with the rapid growth of Industrial sector and Service Sectors in India leading to high demand for property in Bangalore. Bangalore real estate is one of the prime real estate destinations and demand is driven by the end user. The five pillars of Bangalor’s economy are Information Technology (IT), Biotechnology, Telecom, small and medium scale industrial parks such as Peenya and Jigani, large establishments by public sector companies such as Hindustan Aeronautics Limited (HAL), National Aerospace Laboratories (NAL), Bharat Heavy Electricals Limited (BHEL), Bharat Electronics Limited, Bharat Earth Movers Limited (BEML) and Hindustan Machine Tools (HMT). Bangalore is India’s fourth largest fast moving consumer goods (FMCG) market.
Key Projects in Bangalore are Sobha Habitech, Sobha City, Sobha Landscape Phase I & II, Sobha Indraprastha, Sobha Halcyon, Sobha Forest View, Sobha Marvella, Sobha Eternia, Sobha Dewflower, Sobha Lifestyle Legacy, Sobha The Park, Salarpuria Celesta, Salarpuria Greenage Phase II, Salarpuria Sattva Divinity, Salarpuria Sattva Cadenza, Salarpuria Greenage, Salarpuria Sattva East Crest, Brigade Northridge, Brigade Omega, Brigade Lakefront, Brigade Caladium, Brigade Golden Triangle, Brigade Orchards Parkside, Brigade Orchards Deodar, Brigade Meadows, Brigade Orchards Cedar Block, Brigade Wisteria, Brigade Crescent, Brigade Panorama, Brigade Exotica, Brigade Altamont, Bren Palms, Bren Edgewaters, Bren Woods, Bren Imperia, Bren Trillium, Bren Starlight, Bhartiya City Nikoo Homes II, Embassy Springs, Artha Neo Midas, Prestige Song Of The South, Unishire Verzure, Unishire Palazzo, Unishire Terraza, Bren Palms, Shriram Chirping Woods, Shapoorji Pallonji Parkwest Phase 2, RJ Lake Gardenia.
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Demographics:
The city represents the true cosmopolitan outlook with migration from all over the country that has been driving growth of population as the city witnessed highest growth of population compared to all other metro cities in India. This has led to explosive growth of property in Bangalore. Demand for Bangalore Real estate has been fueled by this large number of migrant population.
When compared with Bangalore’s population 2001, in 2011, the city’s population growth is 47.18%, growth of about 30 lakh. Density of Bangalore district for 2011 is 4,381 people per sq. km which was at 2,985 people per sq. km. in previous decade.
New job opportunities and cosmopolitan culture of the city leads to growth of population. Bangalore witnessed migration of 2.09 million people in 2001.
Information Technology
After US cities like San Francisco, Boston and British capital London, Bangalore stands as 4th largest technology cluster. IT/ITeS sector generates more than two third jobs In Bangalore with presence of leading IT companies of the world, including Infosys, Wipro, Tata Consultancy Services, Oracle, Dell, IBM, Microsoft, Accenture, Cognizant, etc.
Electronics City and Whitefield are two main cluster for Bangalore’s IT industry. Besides, the city has 27 Special Economic Zones. Due to these clusters, the pressure on Central Business District (CBD) like MG Road is reduced. The emergence of outer ring road has taken office space market to another level. The outer ring road stretch from Marathalli to Silk Board accounts for more than a 70% of grade-A office supply.
Connectivity
The city connects other parts of Karnataka and neighboring states via important roads like NH-4, NH-7 & NH-209.
Bangalore International Airport, 4th busiest airport in the country, is situated in Devanahalli.
South Western Railways, one of the 17 railway zones in India, covers most of the railway lines in the state of Karnataka. Bangalore City Railway station (station code SBC) and Yeswantpur Junction (station code YPR) are two important stations for long distance and local trains.
Bangalore has a large city bus service and KSRTC (Karnataka State Road Transport Corporation) operates numerous intercity city bus services. Private buses are also available to other parts of Karnataka and neighboring states.
Namma Metro, rapid transit system, part of East west corridor Phase 1, Reach 1 began its journey on October 20, 2011 between Byappanahalli and Mahatma Gandhi Road.
Bangalore civic administration
Bruhat Bengaluru Mahanagara Palike (BBMP) manages the civic administration of the city. BBMP Bangalore formed in the year 2007 by merging 100 wards of the erstwhile Bangalore Mahanagara Palike (BMP), with seven neighboring City Municipal Councils, one Town Municipal Council and 110 villages around Bangalore.
Bangalore Development Authority (BDA) is designated as the Planning Authority under the Karnataka Town and Country Planning Act, 1961 and came into existence in 1976 as a successor to the erstwhile City Improvement Trust Board. The authority oversees Bangalore Real Estate and property in Bangalore.
Bangalore Metropolitan Region Development Authority (BMRDA), an autonomous body created by the Government of Karnataka under the BMRDA Act 1985, is responsible for the development of the city. Bangalore Metropolitan region is one of the largest in India measuring more than 8000 sq.km. It’s an assemblage of Hoskote, Anekal, Kanakpura, BMICPA, Magadi, Nelamangala and BIAAPA.
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Kudlu Byatarayanapura CQAL Layout Rajiv Gandhi Nagar Gattahalli Shanthi Pura Bhovi Palya Ananth Nagar Chikka Banaswadi Lakshmamma Layout Vijaya Bank Colony Chelekare Craig Park Layout Shanthala Nagar Chinnapa Garden Raghavendra Colony Madhava Nagar Munireddypalya Nobo Nagar Bhoopasandra Kartik Nagar Adakamaranahalli Donnenahalli Suryanagar Dooravani Nagar Hosapalaya Kithiganur | Budigere Road Sankey Road Bikasipura Vasanthapura Kempapura Uttarahalli Main Road Rachenahalli Kuthaganahalli Kamaksipalya Attibele – Anekal Road Gubalala Hullahalli Chokkanahalli Kacharakanahalli Tharaballi Talaghattapura Soukya Road Nelamangala – Chikkaballapura Road Kumbalgodu LOCALITY Ganapathihalli Bhoganhalli Tippenahalli Banashankari 3rd Stage Banashankari 5th Stage Bhaktharahalli Sampigehalli Boyalahalli | Chikkathoguru Ballur Chikka Tirupathi Road Chadalapura Venkatagiri Kote Kothanoor Gunjur Mugalur Road Arasanakunte Kunigal Road Koralur Essel Gardens Bileshivale Meenakunte Kodigehalli – KR Puram S.Medihalli Yelanahalli Nagondanahalli Koti Hosahalli Lingadheeranahalli Nehru Nagar Medihalli Shankarapura Bannerghatta Jigani Road Somashetti Halli Nagadevanahalli Tilak Nagar Chikkagubbi Village | Venkateshpuram Kommaghatta Aavalahalli Vaderahalli Judicial Layout Kalkunte Sulikere Chandapura-Sarjapura Road Kurudusonnenahalli Chikkasagarahalli Mayaghanahalli Chikkanagamangala Pattegarhpalya Masti – Malur Road Yarandahalli Kambalipura Doddagubbi Narayanapura Kambipura Sathanur Bylkonehalli Guddahatti Kallahalli Hemmigepura Veerannapalya Raghuvanahalli Jigini Anekal Road | Konena Agrahara Bangalore- Hyderabad Highway road Shettigere Kadarenahalli Kuduragere Naganathapura Nellukunte Subramanyanagar Chikkabettahalli Lakshmipura Hessarghatta Road Basavanapura Thindlu Thammenahalli Konadasapura Peddanapalya TC Palya Bheemanakuppe Yekadantha Layout Muddenahalli Junnasandra Thirumalashettyhally Kyalasanahalli Kodipalya Vibhutipura Yerappanahalli Hunasamaranahalli |
Chikkahullur Ittangur Nagenahalli Madanayakahalli Dodderi Vagata Valepura Kallugopahalli Chikkavadagere Maligondanahalli | Mavalli Jogapalya Dasanapura Yerthiganahalli Electronic City Carmelaram Road Attur Layout Off Hennur Road Guguttahalli Ambedkar Veedhi | Dodda Aalada Mara Doddajala Hennur Bagalur Road Koppa Begur Road Pulikeshi Nagar Banashankari 6th Stage Bagalur Road Mullur Chandapura Dommasandra Road Banashankari 2nd Stage | Sadahalli Mariyappana Palya Gnana Bharathi Ayyappa Nagar ITPL Budigere Cross Ajjagondahalli Hagadur Main Road Narasapura Industrial Road Billamaranahalli Anjanapura Twp Bagalur Main Road Kogilu Main Road Thavarekere | Jalahalli Judicial Layout 2nd Phase Bommasandra Jigani Link Road Hulimangala Sarakariguttahalli Kukkanahalli Muthanallur BEL Layout 2nd Phase Belathur Main Road Bashettihalli Marasandra Hennur Main Road Hoskote Chintamani Road Vijinapura Singanayakanahalli Medahalli Mylasandra |