Marketing
We’re a small team with BIG ideas, and are passionate about what we do.
We focus on what matters: results – but more importantly we listen.
We’ll bring fresh ideas that will work for you, on time, and on budget.
Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between. Sampling is a great way to get your product in to the hands of new and existing customers, letting them experience your brand, place it in the front of their minds and create new loyal consumers.
We Believe that Successful Marketing Campaigns are Built on Six Major Components
Hover over each component to see what goes into our process
- Research
- Plan
- Build
- Execute
- Measure
- Iterate
Some of the field marketing services we offer include the following:
Door To Door Marketing : Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Merchandising support: Make the most of your merchandising space to stimulate consumer interest and drive sales.
Mystery shopping: Mystery shopping is a great measure of just how well your brand is doing on the ground. Fulcrum activities in the field, coupled with our instant reporting tools, provide market insights you can act on now.
Market research: With real-time reporting and feedback from the field, Fulcrum provides real market insights you can act on now to create real results.
Store audits: Fulcrum can provide the extra resources, support and technology you need to conduct a successful store audit.
Staff training: Make sure your field or store staff have the knowledge and know-how they need so that your marketing efforts take real effect. Talk to Fulcrum today about staff training.
Incentive launches: Fulcrum has the tools to put the excitement back into incentive with a perfectly placed incentive launch.
Lead generation: Fulcrum will assist with lead generation activities which generate consumer interest in order to build lists and get sales leads.
Why partner with our field marketing agency?
Sell more product.
Build a bigger brand.
Gain more market share.
Create unforgettable consumer experiences.
Real time information.
Actionable market insights.
Measurable responses and return on investment.
Unique brand ambassador rating platform.
Proprietary technologies and reporting systems.
Marketing Agency in Bangalore
About Bangalore
Bangalore lies in the southeast of the South Indian state of Karnataka. After Mumbai and Delhi, Bangalore is India’s third most populated city with fastest growth in Real estate. Bangalore can be classified into five zones-North, East, West, South and Central.
Bangalore, capital city of Karnataka got its name from Kannada word “benda kaalu ooru” which means “boiled beans.” The story behind the name was once the king Veera Ballala of the Vijayanagara kingdom lost his way when returning from hunting and stopped at a lonely cottage. The old woman, who stayed in the cottage, offered boiled beans. King loved the hospitality of old women and grateful to her, King named the city “bende kaalu ooru” which later known Bengaluru and then to Bangalore.
The city got many nicknames for its outstanding lifestyles such as “garden city” for well-planned open spaces and “pensioner’s paradise” for good climate. Bangalore was titled “Silicon Valley” after the IT/ITeS industries mushroomed. However, with the boom in Bangalore real estate, the city may be losing its green cover.
Bangalore is one of the most sought after city with the rapid growth of Industrial sector and Service Sectors in India leading to high demand for property in Bangalore. Bangalore real estate is one of the prime real estate destinations and demand is driven by the end user. The five pillars of Bangalor’s economy are Information Technology (IT), Biotechnology, Telecom, small and medium scale industrial parks such as Peenya and Jigani, large establishments by public sector companies such as Hindustan Aeronautics Limited (HAL), National Aerospace Laboratories (NAL), Bharat Heavy Electricals Limited (BHEL), Bharat Electronics Limited, Bharat Earth Movers Limited (BEML) and Hindustan Machine Tools (HMT). Bangalore is India’s fourth largest fast moving consumer goods (FMCG) market.
Key Projects in Bangalore are Sobha Habitech, Sobha City, Sobha Landscape Phase I & II, Sobha Indraprastha, Sobha Halcyon, Sobha Forest View, Sobha Marvella, Sobha Eternia, Sobha Dewflower, Sobha Lifestyle Legacy, Sobha The Park, Salarpuria Celesta, Salarpuria Greenage Phase II, Salarpuria Sattva Divinity, Salarpuria Sattva Cadenza, Salarpuria Greenage, Salarpuria Sattva East Crest, Brigade Northridge, Brigade Omega, Brigade Lakefront, Brigade Caladium, Brigade Golden Triangle, Brigade Orchards Parkside, Brigade Orchards Deodar, Brigade Meadows, Brigade Orchards Cedar Block, Brigade Wisteria, Brigade Crescent, Brigade Panorama, Brigade Exotica, Brigade Altamont, Bren Palms, Bren Edgewaters, Bren Woods, Bren Imperia, Bren Trillium, Bren Starlight, Bhartiya City Nikoo Homes II, Embassy Springs, Artha Neo Midas, Prestige Song Of The South, Unishire Verzure, Unishire Palazzo, Unishire Terraza, Bren Palms, Shriram Chirping Woods, Shapoorji Pallonji Parkwest Phase 2, RJ Lake Gardenia.
Most searched properties in Bangalore are 1 bhk flats in bangalore, plots in bangalore, villas in bangalore, 2 bhk flats in bangalore, 3 bhk flats in bangalore, house in bangalore, plots for sale in bangalore, 1 bhk flats for sale in Whitefield.
Demographics:
The city represents the true cosmopolitan outlook with migration from all over the country that has been driving growth of population as the city witnessed highest growth of population compared to all other metro cities in India. This has led to explosive growth of property in Bangalore. Demand for Bangalore Real estate has been fueled by this large number of migrant population.
When compared with Bangalore’s population 2001, in 2011, the city’s population growth is 47.18%, growth of about 30 lakh. Density of Bangalore district for 2011 is 4,381 people per sq. km which was at 2,985 people per sq. km. in previous decade.
New job opportunities and cosmopolitan culture of the city leads to growth of population. Bangalore witnessed migration of 2.09 million people in 2001.
Information Technology
After US cities like San Francisco, Boston and British capital London, Bangalore stands as 4th largest technology cluster. IT/ITeS sector generates more than two third jobs In Bangalore with presence of leading IT companies of the world, including Infosys, Wipro, Tata Consultancy Services, Oracle, Dell, IBM, Microsoft, Accenture, Cognizant, etc.
Electronics City and Whitefield are two main cluster for Bangalore’s IT industry. Besides, the city has 27 Special Economic Zones. Due to these clusters, the pressure on Central Business District (CBD) like MG Road is reduced. The emergence of outer ring road has taken office space market to another level. The outer ring road stretch from Marathalli to Silk Board accounts for more than a 70% of grade-A office supply.
Connectivity
The city connects other parts of Karnataka and neighboring states via important roads like NH-4, NH-7 & NH-209.
Bangalore International Airport, 4th busiest airport in the country, is situated in Devanahalli.
South Western Railways, one of the 17 railway zones in India, covers most of the railway lines in the state of Karnataka. Bangalore City Railway station (station code SBC) and Yeswantpur Junction (station code YPR) are two important stations for long distance and local trains.
Bangalore has a large city bus service and KSRTC (Karnataka State Road Transport Corporation) operates numerous intercity city bus services. Private buses are also available to other parts of Karnataka and neighboring states.
Namma Metro, rapid transit system, part of East west corridor Phase 1, Reach 1 began its journey on October 20, 2011 between Byappanahalli and Mahatma Gandhi Road.
Bangalore civic administration
Bruhat Bengaluru Mahanagara Palike (BBMP) manages the civic administration of the city. BBMP Bangalore formed in the year 2007 by merging 100 wards of the erstwhile Bangalore Mahanagara Palike (BMP), with seven neighboring City Municipal Councils, one Town Municipal Council and 110 villages around Bangalore.
Bangalore Development Authority (BDA) is designated as the Planning Authority under the Karnataka Town and Country Planning Act, 1961 and came into existence in 1976 as a successor to the erstwhile City Improvement Trust Board. The authority oversees Bangalore Real Estate and property in Bangalore.
Bangalore Metropolitan Region Development Authority (BMRDA), an autonomous body created by the Government of Karnataka under the BMRDA Act 1985, is responsible for the development of the city. Bangalore Metropolitan region is one of the largest in India measuring more than 8000 sq.km. It’s an assemblage of Hoskote, Anekal, Kanakpura, BMICPA, Magadi, Nelamangala and BIAAPA.
Marathahalli-Sarjapur Outer Ring Road Bellandur Outer Ring Road Marathahalli HSR Layout Madiwala Cunningham Road MG Road Haralur Road Kundalahalli Bannerghatta Road Brookefield Defence Colony Bagalagunte Bannerghatta Hosur Road Abbigere Old Airport Road Amrutha Halli Anekal Anjanapura Attibele Azad Nagar Banashankari Banaswadi Bapuji Nagar Basavanagar Basavanagudi | Basaveshwara Nagar Begur Benson Town Bhuvaneshwari Nagar Bidadi Bommasandra BTM Layout Cambridge Layout Chandapura Chandra Layout Chickpet Commercial Street Cooke Town Cox Town Dasarahalli Hebbal Doddaballapur Road Dollars Colony Domlur Ejipura Electronic City Phase I Frazer Town Ganga Nagar GM Palya HAL Layout2 Haudin Road HBR Layout Hebbal | Hegde Nagar Hennur Hombegowda Nagar Hoodi Horamavu Hoskote HRBR Layout Hulimavu Indira Nagar ITPL Road Jagajeevanram Nagar Jakkur Jayanagar Jayamahal Jeevanbheema Nagar Jigani Kadugodi Kaggadasapura Kalyan Nagar Kammanahalli Kanakapura Hebbal Kempapura Kengeri Kodichikkanahalli Koramangala Kothanur Kumaraswamy Layout LB Shastri Nagar Lavelle Road Lingarajapuram Magadi Road Mahadevpura Mahalakshmi Layout Malleshpalya Malleshwaram | Maruthi Nagar Maruthi Sevanagar Mathikere Millers Road Mysore Road Nelamangala New BEL Road New Thippasandra Old Madras Road OMBR Layout Outer Ring Road Padmanabha Nagar Pai Layout Palace Road Panduranga Nagar Peenya Race Course Road Rajaji Nagar Rajanukunte Richmond Road Sadashiva Nagar Sahakara Nagar Sarjapur Seshadripuram Shanthi Nagar Shivaji Nagar Singasandra | Srinivasa Nagar St. Johns Road Tavarekere-BTM Thanisandra Thippasandra Ulsoor Uttarahalli Varthur Vasanth Nagar Vidyaranyapura Vignana Nagar Vittal Mallya Road Wheeler Road Whitefield Williams Town Wilson Garden Wind Tunnel Road Yelachena Halli Yelahanka Yeshwanthpur Langford Town Richmond Town Chikkaballapur Kasavanahalli Richards Town Rest House Road AECS Layout |
ISRO Layout Kasturi Nagar Panathur Kanakapura Road Bilekahalli Gottigere HAL Layout Yelahanka New Town lal bagh Jangamakote LOCALITY Bagaluru Budigere Babusa Palya RMV 2nd Stage Nagarbhavi Circle Thubarahalli Nagavara Basavanna Nagar Doddenakundi Gunjur Arekere Begur Road Harlur Kammasandra Agrahara Koppa Silk Board | Chikkanahalli Bellary Road BEML Layout Chansandra Devanahalli Road Dayananda Nagar Dodda Banasvadi Doddaballapur Raja Rajeshwari Nagar Ramamurthy Nagar RMV Extension RT Nagar Sanjay Nagar Shettihalli Hennur Road Kodigehalli Kodihalli Kolar Road Tumkur Road Devanahalli Sampangi Rama Nagar Varthur Road Bikkanahalli Sarjapur Road TC Palya Road International Airport Road K R Puram | Vijayanagar Nandi Hills CV Raman Nagar Chamarajpet Kudlu Gate Mico Layout JP Nagar Vittal Nagar National Highway 207 Kempegowda Nagar Jalahalli East RMV Bellandur Nagarbhavi Murugeshpalya Kaval Byrasandra Chandapura Anekal Road Whitefield Road Prashanth Nagar Bommanahalli Gauribidanur Venkatapura Sarjapur Bagalur Road Dasarahalli Main Road Thanisandra Main Road Richard’s Park Thurahalli | Kadugondanahalli Chikbanavara Jalahalli West Brigade Road Konanakunte Infantry Road Residency Road Langford Road Kalkere Subramanyapura Hongasandra SMV Layout Victoria Layout Bennigana Halli Adugodi Sudhama Nagar Dommasandra Ashok Nagar Narasapura BEML Layout Raja Rajeshwari Nagar Hesaraghatta MS Palya Devarachikkanahalli Marathahalli ORR Basapura Annapurneshwari Nagar Ullal | Vishweshwaraiah Layout Attiguppe Mallathahalli Doddabommasandra Kattigenahalli Bettahalasur Sidlaghatta Laggere Jnana Ganga Nagar Ragavendra Nagar Bidrahalli Chikka Tirupathi Malur-Hosur Road kaikondrahalli Choodasandra Majestic Sunkadakatte Kengeri Satellite Town IVC Road Vijaypura Dodda Aalada Mara Road Kolar Chikkaballapur Road Hosa Road Bagepalli Nagasandra Dabaspete Chikkajala |
Singanahalli Sarjapur Attibele Road Kadusonnappanahalli Nandini Layout Jalahalli Cross Solur Chintamani Electronic City Phase II Hosakerehalli T Dasarahalli Off Sarjapur road Akshayanagar Kamala Nagar Rayasandra Baiyyappanahalli Neelasandra Jagadish Nagar Haragadde Bagalakunte Yemalur Hoskote Malur Road NRI Layout Gandhi Nagar Belathur Kalena Agrahara Kadabagere Sadduguntepalya | Kammasandra LOCALITY Jaya Chamarajendra Nagar Kannamangala Battarahalli Huskur Bommenahalli Srinagar Ramohalli Viveka Nagar Andrahalli Thavarekere-Magadi Road Chikkaballapur-Gauribidanur Road Kamanahalli Soundarya Layout Kogilu Guttahalli Kodipur Chikkabidarakallu R.K. Hegde Nagar Margondanahalli Doddenahalli Weavers Colony Cottonpete Huttanahalli Anagalapura Chikkalasandra | Hanumantha Nagar Devinagar JP Nagar Phase 1 JP Nagar Phase 2 JP Nagar Phase 3 JP Nagar Phase 4 JP Nagar Phase 5 JP Nagar Phase 6 JP Nagar Phase 7 JP Nagar Phase 8 JP Nagar Phase 9 Shigehalli Hancharahalli Gollahalli Kadubeesanahalli Nallurhalli Dodsworth Layout Pattandur Agrahara Siddapura Ramagondanahalli Immadihalli Doddakammanahalli Vinayaka Layout Doddakannalli Carmelaram Kodathi Chikkabellandur | Girinagar Kathriguppe Sompura Doddathoguru Karuna Nagar Neeladri Nagar K Channasandra Devasthanagalu Munnekollal Silver Springs Layout Harohalli Chikkabasavanapura Tharabanahalli Belatur Seegehalli Jakkuru Layout Chikkakannalli Nayanda Halli Cholanayakanahalli Kanaka Nagar Chamundi Nagar Srirampura Ashirvad Colony Horamavu Agara Munireddy Layout Kallumantapa Budihal | Garvebhavi Palya Byrathi Binny Pete Maruthi Nagar (Yelahanka) Kalasipalayam Sonnenahalli Virupakshapura Chinnapanna Halli HSR Layout Sector 1 HSR Layout Sector 2 Garden Layout HSR Layout Sector 3 HSR Layout Sector 4 HSR Layout Sector 5 HSR Layout Sector 6 HSR Layout Sector 7 Jakkasandra B Narayanapura Garudachar Palya Roopena Agrahara Seenappa Layout Lake City Doddakallasandra Kaggalipura HMT Layout Doddabele Balagere |
Kudlu Byatarayanapura CQAL Layout Rajiv Gandhi Nagar Gattahalli Shanthi Pura Bhovi Palya Ananth Nagar Chikka Banaswadi Lakshmamma Layout Vijaya Bank Colony Chelekare Craig Park Layout Shanthala Nagar Chinnapa Garden Raghavendra Colony Madhava Nagar Munireddypalya Nobo Nagar Bhoopasandra Kartik Nagar Adakamaranahalli Donnenahalli Suryanagar Dooravani Nagar Hosapalaya Kithiganur | Budigere Road Sankey Road Bikasipura Vasanthapura Kempapura Uttarahalli Main Road Rachenahalli Kuthaganahalli Kamaksipalya Attibele – Anekal Road Gubalala Hullahalli Chokkanahalli Kacharakanahalli Tharaballi Talaghattapura Soukya Road Nelamangala – Chikkaballapura Road Kumbalgodu LOCALITY Ganapathihalli Bhoganhalli Tippenahalli Banashankari 3rd Stage Banashankari 5th Stage Bhaktharahalli Sampigehalli Boyalahalli | Chikkathoguru Ballur Chikka Tirupathi Road Chadalapura Venkatagiri Kote Kothanoor Gunjur Mugalur Road Arasanakunte Kunigal Road Koralur Essel Gardens Bileshivale Meenakunte Kodigehalli – KR Puram S.Medihalli Yelanahalli Nagondanahalli Koti Hosahalli Lingadheeranahalli Nehru Nagar Medihalli Shankarapura Bannerghatta Jigani Road Somashetti Halli Nagadevanahalli Tilak Nagar Chikkagubbi Village | Venkateshpuram Kommaghatta Aavalahalli Vaderahalli Judicial Layout Kalkunte Sulikere Chandapura-Sarjapura Road Kurudusonnenahalli Chikkasagarahalli Mayaghanahalli Chikkanagamangala Pattegarhpalya Masti – Malur Road Yarandahalli Kambalipura Doddagubbi Narayanapura Kambipura Sathanur Bylkonehalli Guddahatti Kallahalli Hemmigepura Veerannapalya Raghuvanahalli Jigini Anekal Road | Konena Agrahara Bangalore- Hyderabad Highway road Shettigere Kadarenahalli Kuduragere Naganathapura Nellukunte Subramanyanagar Chikkabettahalli Lakshmipura Hessarghatta Road Basavanapura Thindlu Thammenahalli Konadasapura Peddanapalya TC Palya Bheemanakuppe Yekadantha Layout Muddenahalli Junnasandra Thirumalashettyhally Kyalasanahalli Kodipalya Vibhutipura Yerappanahalli Hunasamaranahalli |
Chikkahullur Ittangur Nagenahalli Madanayakahalli Dodderi Vagata Valepura Kallugopahalli Chikkavadagere Maligondanahalli | Mavalli Jogapalya Dasanapura Yerthiganahalli Electronic City Carmelaram Road Attur Layout Off Hennur Road Guguttahalli Ambedkar Veedhi | Dodda Aalada Mara Doddajala Hennur Bagalur Road Koppa Begur Road Pulikeshi Nagar Banashankari 6th Stage Bagalur Road Mullur Chandapura Dommasandra Road Banashankari 2nd Stage | Sadahalli Mariyappana Palya Gnana Bharathi Ayyappa Nagar ITPL Budigere Cross Ajjagondahalli Hagadur Main Road Narasapura Industrial Road Billamaranahalli Anjanapura Twp Bagalur Main Road Kogilu Main Road Thavarekere | Jalahalli Judicial Layout 2nd Phase Bommasandra Jigani Link Road Hulimangala Sarakariguttahalli Kukkanahalli Muthanallur BEL Layout 2nd Phase Belathur Main Road Bashettihalli Marasandra Hennur Main Road Hoskote Chintamani Road Vijinapura Singanayakanahalli Medahalli Mylasandra |