Customer Acquisition
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Fulcrum helps the marketers to Customer Acquisition strategies better and engage the users on their mobile devices based on their needs, preferences, and interactions. To segment the data, collect relevant information regarding the customers like gender, age, location, preferences and the like. These datasets can then be subsequently used in segmenting the users. These different segments of customers have to be then communicated with messages that suit the specific audience according to their characteristics. Targeting a specific segment of the audience with the right message can prove to be much more effective than developing a strategy for a wide spectrum of users with no common characteristics or interests.
At its best, guerrilla marketing nets you direct offline exposure via foot trafficthat can be as targeted as the location you choose, as well as word of mouth buzz through people talking about and sharing your marketing on Instagram, Snapchat, blogs, etc. online.
- Location, location, location: Consider foot traffic, type of traffic and where you can get not just maximum exposure, but exposure to the right people.
- Hit or miss: Guerrilla marketing can be easy for consumers to ignore unless your creativity gives people a reason to pause. The better your idea, the more thought-out your strategy for getting a reaction, the more likely your marketing is to work.
- Your creative should align with your goals: Even if you capture attention, the real challenge is coming up with creative assets that get your brand or your message across.
- Consider unforeseen variables: City laws, weather, noise, theft, etc. can get in the way of executing an effective campaign.
- Don’t annoy people or break laws: Since it’s aggressive, these tactics can annoy consumers if done wrong and actually harm your brand. As a rule, do things that delight people.
- Use it to complement your online marketing and vice versa: People should be able to connect the dots between your offline marketing and your brand online. It’s best if they at least have the name of your brand, so they know what to google.
Direct Marketing Services for Customer Acquisition
Whether you’re looking to build awareness, drive calls or convert leads to customers, our 10+ combined years of direct marketing expertise will help you get better results. Our best direct marketing campaigns use data modeling, data insights, compelling offers and high-quality fieldwork, telemarketing and sales team to help increase response for your customer acquisition campaigns. We deliver the results.
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Customer Acquisition Agency in Bangalore
About Bangalore
Bangalore lies in the southeast of the South Indian state of Karnataka. After Mumbai and Delhi, Bangalore is India’s third most populated city with fastest growth in Real estate. Bangalore can be classified into five zones-North, East, West, South and Central.
Bangalore, capital city of Karnataka got its name from Kannada word “benda kaalu ooru” which means “boiled beans.” The story behind the name was once the king Veera Ballala of the Vijayanagara kingdom lost his way when returning from hunting and stopped at a lonely cottage. The old woman, who stayed in the cottage, offered boiled beans. King loved the hospitality of old women and grateful to her, King named the city “bende kaalu ooru” which later known Bengaluru and then to Bangalore.
The city got many nicknames for its outstanding lifestyles such as “garden city” for well-planned open spaces and “pensioner’s paradise” for good climate. Bangalore was titled “Silicon Valley” after the IT/ITeS industries mushroomed. However, with the boom in Bangalore real estate, the city may be losing its green cover.
Bangalore is one of the most sought after city with the rapid growth of Industrial sector and Service Sectors in India leading to high demand for property in Bangalore. Bangalore real estate is one of the prime real estate destinations and demand is driven by the end user. The five pillars of Bangalor’s economy are Information Technology (IT), Biotechnology, Telecom, small and medium scale industrial parks such as Peenya and Jigani, large establishments by public sector companies such as Hindustan Aeronautics Limited (HAL), National Aerospace Laboratories (NAL), Bharat Heavy Electricals Limited (BHEL), Bharat Electronics Limited, Bharat Earth Movers Limited (BEML) and Hindustan Machine Tools (HMT). Bangalore is India’s fourth largest fast moving consumer goods (FMCG) market.
Key Projects in Bangalore are Sobha Habitech, Sobha City, Sobha Landscape Phase I & II, Sobha Indraprastha, Sobha Halcyon, Sobha Forest View, Sobha Marvella, Sobha Eternia, Sobha Dewflower, Sobha Lifestyle Legacy, Sobha The Park, Salarpuria Celesta, Salarpuria Greenage Phase II, Salarpuria Sattva Divinity, Salarpuria Sattva Cadenza, Salarpuria Greenage, Salarpuria Sattva East Crest, Brigade Northridge, Brigade Omega, Brigade Lakefront, Brigade Caladium, Brigade Golden Triangle, Brigade Orchards Parkside, Brigade Orchards Deodar, Brigade Meadows, Brigade Orchards Cedar Block, Brigade Wisteria, Brigade Crescent, Brigade Panorama, Brigade Exotica, Brigade Altamont, Bren Palms, Bren Edgewaters, Bren Woods, Bren Imperia, Bren Trillium, Bren Starlight, Bhartiya City Nikoo Homes II, Embassy Springs, Artha Neo Midas, Prestige Song Of The South, Unishire Verzure, Unishire Palazzo, Unishire Terraza, Bren Palms, Shriram Chirping Woods, Shapoorji Pallonji Parkwest Phase 2, RJ Lake Gardenia.
Most searched properties in Bangalore are 1 bhk flats in bangalore, plots in bangalore, villas in bangalore, 2 bhk flats in bangalore, 3 bhk flats in bangalore, house in bangalore, plots for sale in bangalore, 1 bhk flats for sale in Whitefield.
Demographics:
The city represents the true cosmopolitan outlook with migration from all over the country that has been driving growth of population as the city witnessed highest growth of population compared to all other metro cities in India. This has led to explosive growth of property in Bangalore. Demand for Bangalore Real estate has been fueled by this large number of migrant population.
When compared with Bangalore’s population 2001, in 2011, the city’s population growth is 47.18%, growth of about 30 lakh. Density of Bangalore district for 2011 is 4,381 people per sq. km which was at 2,985 people per sq. km. in previous decade.
New job opportunities and cosmopolitan culture of the city leads to growth of population. Bangalore witnessed migration of 2.09 million people in 2001.
Information Technology
After US cities like San Francisco, Boston and British capital London, Bangalore stands as 4th largest technology cluster. IT/ITeS sector generates more than two third jobs In Bangalore with presence of leading IT companies of the world, including Infosys, Wipro, Tata Consultancy Services, Oracle, Dell, IBM, Microsoft, Accenture, Cognizant, etc.
Electronics City and Whitefield are two main cluster for Bangalore’s IT industry. Besides, the city has 27 Special Economic Zones. Due to these clusters, the pressure on Central Business District (CBD) like MG Road is reduced. The emergence of outer ring road has taken office space market to another level. The outer ring road stretch from Marathalli to Silk Board accounts for more than a 70% of grade-A office supply.
Connectivity
The city connects other parts of Karnataka and neighboring states via important roads like NH-4, NH-7 & NH-209.
Bangalore International Airport, 4th busiest airport in the country, is situated in Devanahalli.
South Western Railways, one of the 17 railway zones in India, covers most of the railway lines in the state of Karnataka. Bangalore City Railway station (station code SBC) and Yeswantpur Junction (station code YPR) are two important stations for long distance and local trains.
Bangalore has a large city bus service and KSRTC (Karnataka State Road Transport Corporation) operates numerous intercity city bus services. Private buses are also available to other parts of Karnataka and neighboring states.
Namma Metro, rapid transit system, part of East west corridor Phase 1, Reach 1 began its journey on October 20, 2011 between Byappanahalli and Mahatma Gandhi Road.
Bangalore civic administration
Bruhat Bengaluru Mahanagara Palike (BBMP) manages the civic administration of the city. BBMP Bangalore formed in the year 2007 by merging 100 wards of the erstwhile Bangalore Mahanagara Palike (BMP), with seven neighboring City Municipal Councils, one Town Municipal Council and 110 villages around Bangalore.
Bangalore Development Authority (BDA) is designated as the Planning Authority under the Karnataka Town and Country Planning Act, 1961 and came into existence in 1976 as a successor to the erstwhile City Improvement Trust Board. The authority oversees Bangalore Real Estate and property in Bangalore.
Bangalore Metropolitan Region Development Authority (BMRDA), an autonomous body created by the Government of Karnataka under the BMRDA Act 1985, is responsible for the development of the city. Bangalore Metropolitan region is one of the largest in India measuring more than 8000 sq.km. It’s an assemblage of Hoskote, Anekal, Kanakpura, BMICPA, Magadi, Nelamangala and BIAAPA.
Marathahalli-Sarjapur Outer Ring Road Bellandur Outer Ring Road Marathahalli HSR Layout Madiwala Cunningham Road MG Road Haralur Road Kundalahalli Bannerghatta Road Brookefield Defence Colony Bagalagunte Bannerghatta Hosur Road Abbigere Old Airport Road Amrutha Halli Anekal Anjanapura Attibele Azad Nagar Banashankari Banaswadi Bapuji Nagar Basavanagar Basavanagudi | Basaveshwara Nagar Begur Benson Town Bhuvaneshwari Nagar Bidadi Bommasandra BTM Layout Cambridge Layout Chandapura Chandra Layout Chickpet Commercial Street Cooke Town Cox Town Dasarahalli Hebbal Doddaballapur Road Dollars Colony Domlur Ejipura Electronic City Phase I Frazer Town Ganga Nagar GM Palya HAL Layout2 Haudin Road HBR Layout Hebbal | Hegde Nagar Hennur Hombegowda Nagar Hoodi Horamavu Hoskote HRBR Layout Hulimavu Indira Nagar ITPL Road Jagajeevanram Nagar Jakkur Jayanagar Jayamahal Jeevanbheema Nagar Jigani Kadugodi Kaggadasapura Kalyan Nagar Kammanahalli Kanakapura Hebbal Kempapura Kengeri Kodichikkanahalli Koramangala Kothanur Kumaraswamy Layout LB Shastri Nagar Lavelle Road Lingarajapuram Magadi Road Mahadevpura Mahalakshmi Layout Malleshpalya Malleshwaram | Maruthi Nagar Maruthi Sevanagar Mathikere Millers Road Mysore Road Nelamangala New BEL Road New Thippasandra Old Madras Road OMBR Layout Outer Ring Road Padmanabha Nagar Pai Layout Palace Road Panduranga Nagar Peenya Race Course Road Rajaji Nagar Rajanukunte Richmond Road Sadashiva Nagar Sahakara Nagar Sarjapur Seshadripuram Shanthi Nagar Shivaji Nagar Singasandra | Srinivasa Nagar St. Johns Road Tavarekere-BTM Thanisandra Thippasandra Ulsoor Uttarahalli Varthur Vasanth Nagar Vidyaranyapura Vignana Nagar Vittal Mallya Road Wheeler Road Whitefield Williams Town Wilson Garden Wind Tunnel Road Yelachena Halli Yelahanka Yeshwanthpur Langford Town Richmond Town Chikkaballapur Kasavanahalli Richards Town Rest House Road AECS Layout |
ISRO Layout Kasturi Nagar Panathur Kanakapura Road Bilekahalli Gottigere HAL Layout Yelahanka New Town lal bagh Jangamakote LOCALITY Bagaluru Budigere Babusa Palya RMV 2nd Stage Nagarbhavi Circle Thubarahalli Nagavara Basavanna Nagar Doddenakundi Gunjur Arekere Begur Road Harlur Kammasandra Agrahara Koppa Silk Board | Chikkanahalli Bellary Road BEML Layout Chansandra Devanahalli Road Dayananda Nagar Dodda Banasvadi Doddaballapur Raja Rajeshwari Nagar Ramamurthy Nagar RMV Extension RT Nagar Sanjay Nagar Shettihalli Hennur Road Kodigehalli Kodihalli Kolar Road Tumkur Road Devanahalli Sampangi Rama Nagar Varthur Road Bikkanahalli Sarjapur Road TC Palya Road International Airport Road K R Puram | Vijayanagar Nandi Hills CV Raman Nagar Chamarajpet Kudlu Gate Mico Layout JP Nagar Vittal Nagar National Highway 207 Kempegowda Nagar Jalahalli East RMV Bellandur Nagarbhavi Murugeshpalya Kaval Byrasandra Chandapura Anekal Road Whitefield Road Prashanth Nagar Bommanahalli Gauribidanur Venkatapura Sarjapur Bagalur Road Dasarahalli Main Road Thanisandra Main Road Richard’s Park Thurahalli | Kadugondanahalli Chikbanavara Jalahalli West Brigade Road Konanakunte Infantry Road Residency Road Langford Road Kalkere Subramanyapura Hongasandra SMV Layout Victoria Layout Bennigana Halli Adugodi Sudhama Nagar Dommasandra Ashok Nagar Narasapura BEML Layout Raja Rajeshwari Nagar Hesaraghatta MS Palya Devarachikkanahalli Marathahalli ORR Basapura Annapurneshwari Nagar Ullal | Vishweshwaraiah Layout Attiguppe Mallathahalli Doddabommasandra Kattigenahalli Bettahalasur Sidlaghatta Laggere Jnana Ganga Nagar Ragavendra Nagar Bidrahalli Chikka Tirupathi Malur-Hosur Road kaikondrahalli Choodasandra Majestic Sunkadakatte Kengeri Satellite Town IVC Road Vijaypura Dodda Aalada Mara Road Kolar Chikkaballapur Road Hosa Road Bagepalli Nagasandra Dabaspete Chikkajala |
Singanahalli Sarjapur Attibele Road Kadusonnappanahalli Nandini Layout Jalahalli Cross Solur Chintamani Electronic City Phase II Hosakerehalli T Dasarahalli Off Sarjapur road Akshayanagar Kamala Nagar Rayasandra Baiyyappanahalli Neelasandra Jagadish Nagar Haragadde Bagalakunte Yemalur Hoskote Malur Road NRI Layout Gandhi Nagar Belathur Kalena Agrahara Kadabagere Sadduguntepalya | Kammasandra LOCALITY Jaya Chamarajendra Nagar Kannamangala Battarahalli Huskur Bommenahalli Srinagar Ramohalli Viveka Nagar Andrahalli Thavarekere-Magadi Road Chikkaballapur-Gauribidanur Road Kamanahalli Soundarya Layout Kogilu Guttahalli Kodipur Chikkabidarakallu R.K. Hegde Nagar Margondanahalli Doddenahalli Weavers Colony Cottonpete Huttanahalli Anagalapura Chikkalasandra | Hanumantha Nagar Devinagar JP Nagar Phase 1 JP Nagar Phase 2 JP Nagar Phase 3 JP Nagar Phase 4 JP Nagar Phase 5 JP Nagar Phase 6 JP Nagar Phase 7 JP Nagar Phase 8 JP Nagar Phase 9 Shigehalli Hancharahalli Gollahalli Kadubeesanahalli Nallurhalli Dodsworth Layout Pattandur Agrahara Siddapura Ramagondanahalli Immadihalli Doddakammanahalli Vinayaka Layout Doddakannalli Carmelaram Kodathi Chikkabellandur | Girinagar Kathriguppe Sompura Doddathoguru Karuna Nagar Neeladri Nagar K Channasandra Devasthanagalu Munnekollal Silver Springs Layout Harohalli Chikkabasavanapura Tharabanahalli Belatur Seegehalli Jakkuru Layout Chikkakannalli Nayanda Halli Cholanayakanahalli Kanaka Nagar Chamundi Nagar Srirampura Ashirvad Colony Horamavu Agara Munireddy Layout Kallumantapa Budihal | Garvebhavi Palya Byrathi Binny Pete Maruthi Nagar (Yelahanka) Kalasipalayam Sonnenahalli Virupakshapura Chinnapanna Halli HSR Layout Sector 1 HSR Layout Sector 2 Garden Layout HSR Layout Sector 3 HSR Layout Sector 4 HSR Layout Sector 5 HSR Layout Sector 6 HSR Layout Sector 7 Jakkasandra B Narayanapura Garudachar Palya Roopena Agrahara Seenappa Layout Lake City Doddakallasandra Kaggalipura HMT Layout Doddabele Balagere |
Kudlu Byatarayanapura CQAL Layout Rajiv Gandhi Nagar Gattahalli Shanthi Pura Bhovi Palya Ananth Nagar Chikka Banaswadi Lakshmamma Layout Vijaya Bank Colony Chelekare Craig Park Layout Shanthala Nagar Chinnapa Garden Raghavendra Colony Madhava Nagar Munireddypalya Nobo Nagar Bhoopasandra Kartik Nagar Adakamaranahalli Donnenahalli Suryanagar Dooravani Nagar Hosapalaya Kithiganur | Budigere Road Sankey Road Bikasipura Vasanthapura Kempapura Uttarahalli Main Road Rachenahalli Kuthaganahalli Kamaksipalya Attibele – Anekal Road Gubalala Hullahalli Chokkanahalli Kacharakanahalli Tharaballi Talaghattapura Soukya Road Nelamangala – Chikkaballapura Road Kumbalgodu LOCALITY Ganapathihalli Bhoganhalli Tippenahalli Banashankari 3rd Stage Banashankari 5th Stage Bhaktharahalli Sampigehalli Boyalahalli | Chikkathoguru Ballur Chikka Tirupathi Road Chadalapura Venkatagiri Kote Kothanoor Gunjur Mugalur Road Arasanakunte Kunigal Road Koralur Essel Gardens Bileshivale Meenakunte Kodigehalli – KR Puram S.Medihalli Yelanahalli Nagondanahalli Koti Hosahalli Lingadheeranahalli Nehru Nagar Medihalli Shankarapura Bannerghatta Jigani Road Somashetti Halli Nagadevanahalli Tilak Nagar Chikkagubbi Village | Venkateshpuram Kommaghatta Aavalahalli Vaderahalli Judicial Layout Kalkunte Sulikere Chandapura-Sarjapura Road Kurudusonnenahalli Chikkasagarahalli Mayaghanahalli Chikkanagamangala Pattegarhpalya Masti – Malur Road Yarandahalli Kambalipura Doddagubbi Narayanapura Kambipura Sathanur Bylkonehalli Guddahatti Kallahalli Hemmigepura Veerannapalya Raghuvanahalli Jigini Anekal Road | Konena Agrahara Bangalore- Hyderabad Highway road Shettigere Kadarenahalli Kuduragere Naganathapura Nellukunte Subramanyanagar Chikkabettahalli Lakshmipura Hessarghatta Road Basavanapura Thindlu Thammenahalli Konadasapura Peddanapalya TC Palya Bheemanakuppe Yekadantha Layout Muddenahalli Junnasandra Thirumalashettyhally Kyalasanahalli Kodipalya Vibhutipura Yerappanahalli Hunasamaranahalli |
Chikkahullur Ittangur Nagenahalli Madanayakahalli Dodderi Vagata Valepura Kallugopahalli Chikkavadagere Maligondanahalli | Mavalli Jogapalya Dasanapura Yerthiganahalli Electronic City Carmelaram Road Attur Layout Off Hennur Road Guguttahalli Ambedkar Veedhi | Dodda Aalada Mara Doddajala Hennur Bagalur Road Koppa Begur Road Pulikeshi Nagar Banashankari 6th Stage Bagalur Road Mullur Chandapura Dommasandra Road Banashankari 2nd Stage | Sadahalli Mariyappana Palya Gnana Bharathi Ayyappa Nagar ITPL Budigere Cross Ajjagondahalli Hagadur Main Road Narasapura Industrial Road Billamaranahalli Anjanapura Twp Bagalur Main Road Kogilu Main Road Thavarekere | Jalahalli Judicial Layout 2nd Phase Bommasandra Jigani Link Road Hulimangala Sarakariguttahalli Kukkanahalli Muthanallur BEL Layout 2nd Phase Belathur Main Road Bashettihalli Marasandra Hennur Main Road Hoskote Chintamani Road Vijinapura Singanayakanahalli Medahalli Mylasandra |