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Product Launches Agency in Surat

    Product Launches

    About Us and Product Launch
    Our aim is to be your outsourced Field Sales Partner of choice.
    We work in partnership with our clients to Product Launch and  activate sales and deliver retail excellence.
    We do this through empowering our Field Sales teams with clear objectives, sense of purpose and effective technology, and measure our success by evaluating the return on investment.
    We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase. We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products. We believe Fulcrum is the field marketing agency best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

    Product Launch and Distribution Drives

    Fulcrum are experts in the field marketing arena when it comes to driving distribution of a new product launch and extending the distribution of well-established brands. Our experience is considerable both in the impulse/convenience and grocery channels and we are fully conversant in delivering a brand story to instil longevity for a brand.

    Our Process

    Explore
    At the start of a project, we collaborate closely with you to gather as much information as we can through: research, staff interviews, customer interviews, ideation sessions with your team, analysis of existing network, collection of existing brand standards and collateral, etc. We aim to achieve an intimate understanding of your company, your brand, your mission, and your desired message.

    Identify

    Our collection of information helps us shape our approach. With thorough understanding of brand and mission, we uncover the story to be told that will attract customers and differentiate from the competition. We define the challenges, goals and opportunities and share concepts that address these with the client to determine a direction.

    Solve
    Taking the determined direction, we tighten the concept, develop the components in detail, create prototypes, review samples, and make sure all needs are addressed. We check in with you every step of the way until all design and materials are approved.

    Implement
    We work closely with our subcontractors to ensure that the product is of best quality and delivered on time in a professional manner. We work with your staff to familiarize them with the tools created to make their jobs easier. Once installed, we evaluate performance and, if necessary, make adjustments and explore ideas for program enhancements going forward.

    Product Launches Agency in Pimpri Chinchwad

    About Surat

    Surat, the second-largest city in Gujarat, is one of the fastest growing tier-II cities in India. It is also the administrative capital of the Surat district. Ranked among the largest urban agglomerations in India, the city is a hub for numerous sectors of economy, most notably the diamond, textile and silk industries. For this reason, Surat is also known as the Diamond City, Textile City and Silk City of India.

    Besides diamond and textile units, the other major industries thriving in the city are information technology, education and healthcare.

    Geographically, Surat lies on the banks of the Tapti River. It is surrounded by the Bharuch and Narmada districts in the north, the Navsari and Dang districts in the south and the Gulf of Cambay in the west. Surat experiences a tropical Savanna climate which is strongly influenced by the Arabian Sea.

    The presence of a strong industrial sector in Surat invites an influx of migrants from across the country. Affordable prices, convenient public transport, serene ambience, excellent education facilities, great employment and self-employment potentials and entertainment facilities have contributed to Surat’s booming real estate market.

    Stats and Facts

    The population of Surat, as per the provisional reports of the 2011 Census, is 4,462,002. The urban/metropolitan population, on the other hand, is 4,585,367
    As per the Census 2011 reports, Surat has a sex ratio of 758 per 1000 males. The child sex ratio is 813 per 1000 boys
    The average literacy rate in the city is 89.03%
    The city of Surat was previously known as Suryapur
    Surat ranked 8th in India with a GDP of $40 billion in fiscal year 2011-2012
    The city accounts for 90% of the world’s total rough diamond cutting and polishing and 99.99% of India’s total rough diamond cutting and polishing
    The city of Surat ranks as the 3rd cleanest city in India
    Diamond and Textile Industries

    The city is known for its diamond and textile industries
    Surat is the largest manufacturer of clothes in India. Apart from producing world-class synthetic textiles, Surat is also known for producing silk
    The Federation of Surat Textile Traders Association (FOSTTA) is an association of textile processing units of the Surat Textile Market
    Surat has become an important center for industrial growth in India. Reputed companies like Ultratech, ONGC, Reliance Petrochemicals, Torrent Power, and Shell have set up their manufacturing units here
    Some of the important brands of India like Vimal and Garden have also set up manufacturing units in Surat
    Connectivity

    By air, Surat connects to major Indian cities like Bangalore, Mumbai, Delhi, Chandigarh and Amritsar. The Surat Airport is located just 11 km from the city and the recently constructed terminal can handle 240 passengers on an hourly basis
    The city is connected to National Highway 8 through a 16-km connector highway. National Highway 6, also known as the Surat–Kolkata Highway, passes through the city and connects it to Dhule, Amravati, Nagpur, Raipur, Sambalpur, Kharagpur and Kolkata. Through the national and state highways, Surat is connected across India
    Surat can be easily reached by rail as well. The Western Railway zone and the Central Railway zone connect Surat to the major cities in India
    Surat Civic Administration

    Considered to be one of the wealthiest municipal corporations in India, Surat Municipal Corporation (SMC) is responsible for maintaining the city’s civic infrastructure as well as carrying out associated administrative duties
    The city has 7 administrative zones, which are North, South, East, West, Southeast, Southwest and Central
    The corporation is responsible for the provision and upkeep of basic services like roads, water, and sewage
    A Corporation Commissioner heads the executive wing of the corporation
    There are 20 Police stations in the city, with a Commissioner heading the Police force
    Surat Infrastructure

    Though not a metropolitan, the city can give most metros in India a tough competition. The infrastructure of Surat centers on the textile industry, medical base, information technology, transportation, tourism, electricity, communication and education. The economy being primarily industrial in nature, the real estate infrastructure has also remained strong.

    Education and healthcare services in Surat are also quite remarkable. The district has a whole array of schools, colleges and universities located here. The same can be said about the massive network of hospitals in this region. The city is also home to several heavy engineering plants.

    All Localities in About Surat

    LOCAL AREAS

    Piplod
    Athwalines
    Surat Dumas Road
    Ghod Dod Road
    City Light
    Vesu
    Katargam
    Adajan
    Althan
    Canal Road
    VIP Road
    Varachha
    Kharwar Nagar
    Rander Road
    Rander
    Navagam
    Hazira – Adajan Road
    Vishnu Nagar
    Bhimrad
    Dahin Nagar
    Jahangir Pura
    Bhestan
    Saroli
    Parvat Gam
    Anand Mahal Road
    Bardoli
    LOCALITY
    Pal Gam
    Mota
    Vishal Nagar
    Olpad
    Athwa Gate
    Udhna
    Amroli
    Palsana
    Dindoli
    Palanpur Gam
    Sachin
    Pankaj Nagar
    Jahangirabad
    Sagrampura
    Mota Varachha
    Maroli
    Parvat Patiya
    Mahindra Pur
    Godadara
    Saniya Hemad
    Khodiyar Nagar
    Nanpura
    Athwa
    Kapodra
    Gothan
    Kamrej
    LOCALITY
    Salabatpura
    Majura Gate
    Kadodara
    Laskana
    Patel Nagar
    Pandesara
    Limbayat
    Gopipura
    Mughal Sarai
    Rustampura
    Bamroligam
    Begampura
    Kim
    Kosamba
    Kadodara Nagar
    Bhatar
    Shahpore
    Kumbharia Gam
    Nana Varachha
    Mahuva
    Chowk Bazar
    Sayan
    Haripura
    Mahadev Nagar
    Vidhey Nagar
    Umarwada
    LOCALITY
    New City Light
    Tadwadi
    Punagam
    Sima Nagar
    Karamala
    Mandvi
    Dabholi
    Magob
    Limla
    Shakti Nagar
    Palanpur Jakatnaka
    Pasodara
    Nanavat
    Narthan
    Vareli
    Dumas
    Navsari Road
    Narotam Nagar
    Hazira
    Uttran
    New City Light Road
    Ichchhapor
    Ambanagar
    Masma
    Mosali

    Marketing Services

    Feet On Street
    Door To Door Marketing
    Face to Face Marketing
    Street Marketing
    Field Marketing
    Direct To Retailer Sales
    Strategic Field Marketing
    Marketing Strategy
    Trade Marketing
    Marketing Team
    Sales & merchandising
    Shopper  & Retail Marketing
    Direct sales
    Sales promotion
    Trade sales promotions
    Promotions team
    Leaflet distribution
    Telemarketing

    Brand Promotions

    Brand Strategy

    Brand Activation
    BTL Activation
    In-Shop Activation
    Product launches
    Rural Area Activities
    Free Sampling Activities
    Demonstration Activities

    Events

    Market Research
    Field Research
    Advertising Market Research
    Compensation Survey
    Tele Research
    Test Marketing
    Brand Market Research
    Market Feedback
    Survey Data Collection
    Customer Satisfaction Studies
    Industrial Market Research
    Mystery Shopping
    Retail Audit
    Customer Acquisition

    Merchant Acquiring

    Telemarketing

    Telesales Person
    Telemarketing
    Telesales
    Telesales Account Manager
    Inbound/outbound lead generation
    Post-sale follow-up services
    Surveys
    Appointment setting
    Dealers Appointment making
    Welcome/impact calls
    Account activation
    Building a Database of Sales Leads
    Business Development Manager
    Client acquisition
    Cold calling
    Customer acquisition
    Lead Generation

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