Door-to-Door-Flyering
Brand Promotion Activities ideas
Leaflet Distribution
Door-to-door leaflet distribution has a wealth of advantages. Perhaps the most important factor is that it’s far more cost-effective, and indeed effective, than many traditional marketing routes. It’s a simple and affordable way to spread the word about your business, highlight a specific product or service, or even promote your values in your local area and beyond.
By choosing us, you’ll gain access to our highly sophisticated demographic profiling, which will focus your letterbox marketing campaign to ensure our leaflet distributors deliver straight to your specific target audience.
Every one of our leaflet distributors is audited by a third party to ensure continued quality throughout your campaign. We believe in providing excellent service, complete with regular updates and progress reports from our dedicated customer service team once we begin delivering your leaflets.
What do we do for you?
Target audience – we research and find out the target audience for your product and strive hard that your leaflets are distributed only among your target audience.
Quality – We believe in offering the best quality so we work honestly while distributing the leaflets. All our distributors are fully trained directly with a recruitment manager prior to starting work with the network and are closely monitored to ensure we are providing the best possible service.
Content – If you don’t have the content no need to worry we are here to help you. We have content creators who will create unique content for your leaflets.
Reporting – we provide continuous real-time reports about the progress of leaflet distribution
Location – we have a leaflet distribution service for every customer. Whether you are targeting customers at train stations, at their homes or in their offices we can setup a leaflet distribution campaign that gets you results.
Starting a new business can be exciting! But it can also be quite challenging. Businesses need to think about how to get noticed and to let their customers know what exactly it is they offer. Once the business is up and running, the most important way to compete with other companies is through marketing.
Strategic marketing is knowing who your customers are, where you may find them and the best way to communicate your brand or message to them. Here are some basic marketing tools and promotional ideas to help bring in more customers:
1. Direct Advertising. Cater to a broader audience and cover all bases. A lot of businesses engage with their audience by strategically promoting their brand in an outdoor environment, ideally in a space that will be seen by a lot of people such as public transport areas, shopping centres and sporting events. You can connect with your potential customers by handing out pamphlets, letterbox or windshield fliers, post cards, business cards and promoting your brand and services on posters, banners and eye-catching billboards.
2. Digital Marketing. In this day and age, the Internet is a great place to advertise your product. Everyone is online using search and social media so it makes sense that creating an online presence will definitely expose your business to those looking for your products or services. The best way to approach digital marketing is to focus on delivering good content or products that match the user’s search query.
This can involve posting and adding a hashtag on Facebook, Twitter, Instagram, Snapchat or Pinterest, creating or featuring a blog site, posting memes, sending out newsletters and EDMs to your followers and marketing with online banners. For Social Media channels, it’s also a good idea to use humour to inject a bit of your company’s personality into your content and to humanize your business, generate interest and appeal to your audience.
3. Sales and Discounts. Everyone loves a great value offer! Promotions are a great way to drives sales. Hold seasonal sales with generous discounts twice a year.
4. Run a Contest. Offer your customers the chance to win something associated to your product. An exciting challenge will generate interest and activity. Reward your customers for participating in getting your brand and presence out there.
5. Offer ‘Free’ Giveaways. ‘Free’, everyone’s favourite word. Use the free giveaway offers as lure to generate leads. A free trial of a new product could also be a good idea to get feedback.
6. Loyalty Programs. A sure way to generate more future sales is by focusing on rewarding current customers for spending. You can offer your customer memberships and loyalty programs using points based system and reward them actions you wish to promote. For example, visiting your store, liking your social media page, purchasing a specific product or just being a long term customer!
7. Publicity. Showcase your business through the media with adverts in newspapers and magazines or even filming a short TV commercial with a catchy jingle. If you are on a lower budget, try YouTube as a video channel to advertise in.
8. Host an Event. Invite new potential customers to explore your place of business, product or service. Once at the event, you can conducts demos of your products, hand out free giveaways, talk with guests and build a relationship.
9. Merchandising. Brand awareness can be achieved through promotional items that reinforce your brand. Create custom t-shirts for your staff to wear or bumper stickers for their cars to passively promote your company everywhere they go. Or give away branded pens and post it notes to new and potential customers who have ordered from you or visited your stand at an expo.
10. Give Back to the Community. Volunteering or sponsoring a non-for-profit organisation or event could help your brand equity and even reach out to new customers. It’s a warm gesture and shows your support for an important cause. This will not only enhance your company’s image but also cement a great relationship between you and your community. Generating good word of mouth and a positive reputation will assist your brand acceptance.
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Door-to-Door-Flyering Agency in nagpur
About Nagpur
The largest city in central India, Nagpur is a rapidly growing metropolis. It’s one of India’s most industrialized cities, besides being the 13th largest urban agglomeration and the 13th most populous city in India.
During the winters, Nagpur is the seat of the annual winter session of the Maharashtra state assembly. Politically, it’s an important city as it lies in the Vidarbha region of Maharashtra and forms its commercial and political center.
Famous for the Nagpur Orange and being a major trade center for oranges cultivated in the region, Nagpur is also called the Orange City. It also has a lush cover of green, which often helps it rank highly among cities in environmental preservation.
Fruit and greenery aside, infrastructure development in Nagpur is on the rise. The Multi-Modal International Cargo Hub and Airport at Nagpur is a major development project in the pipeline. In the Nagpur real estate segment, the MIHAN project, construction of a residential zone extending across 40 sq. km., holds plenty of promise.
Facts And Figures
The population of Nagpur as per the provisional reports of Census India, 2011 stands at 2,405,421. The urban/metropolitan population, on the other hand, is 2,497,777.
Sex ratio in Nagpur is 961 per 1000 males. Child sex ratio is 921 per 1000 boys. Both sex ratio and child sex ratio are above the national average of 940 per 1000 males and 914 per 1000 boys, as per the Population Census of 2011.
Nagpur’s average literacy rate is 93.13%. Literacy rates in males and females are 96.16% and 89.99% respectively.
The city has a strong education base, with over 8,600 engineers, 1,000 MBA students and 800 MCA students graduating every year.
Gond King Bakht Buland Shah of Devagad founded Nagpur in 1702 AD.
It was made the capital of the central province under British Raj in the 19th century.
Today, Nagpur’s real estate landscape perfectly blends the old world charm with the modernity of the present times.
Besides the oranges, Nagpur is also famous for its cotton production.
Nagpur has also been called the Tiger Capital of India because of the large number of wildlife sanctuaries and national parks situated in and around the district.
In March 2013, ABP News, in its Best City Awards Survey, pronounced Nagpur as the best city to live in India. It was proclaimed as the greenest city, and one with the best public transport and healthcare services.
Industrial Sector
The Butibori industrial area, which is the largest industrial area in Asia, forms the backbone of Nagpur’s economy.
Synthetic polyester yarn is the major produce in the Butibori industrial area.
The prominent industrial companies in Nagpur are KEC, Hyundai Unitech, ACC Nijon Casting Limited, Videocon Washing Machine plants, and major textile units.
The Hingna Industrial Estate located to the west of the city, hosts as many as 900 small and medium-scale plants, including Bajaj Auto Group, Mahindra and Mahindra, Vicco Laboratories and Ajanta Toothbrushes.
Nagpur is rich in natural resources, therefore mining is a major activity in this region. One of Coal India’s eight fully-owned subsidiaries, Western Coalfield Limited has its head office in Nagpur.
Connectivity
Nagpur connects to major cities like Mumbai, Delhi, Bangalore, Pune and Hyderabad, and to prominent international cities like Sharjah, Doha and Bangkok through the Babasaheb Ambedkar International Airport. The airport is situated just 7 km from the city center.
Being centrally located, Nagpur is connected to the four major Indian metropolises, Mumbai, Chennai, Delhi and Kolkata by road as well. A total of 160 trains are known to halt at Nagpur.
Two major national highways, Hajira-Kolkata (NH 6) and Kanyakumari-Varanasi (NH 7) pass through the city. Nagpur also lies at the junction of two Asian highways, AH43 and AH46. The Nagpur-Aurangabad-Mumbai expressway is a new state highway, which significantly reduces the distance travelled through NH 3 and NH 6.
The Nagpur metro rail project has already been sanctioned by the state government. The project will be executed by Nagpur Metro Transport Co Ltd (NMTCL), which is formed under the Nagpur Improvement Trust (NIT).
Nagpur Mahanagar Parivahan Ltd. (NMPL) is responsible for providing public transport in the city. It has a fleet of 470 low-floor StarBuses, of which are 88 low-floor MiniBuses and 382 low-floor 50-seater StarBuses.
Nagpur Civic Administration
Nagpur Municipal Corporation (NMC) is responsible for the civic administration in Nagpur. It works in partnership with Nagpur Improvement Trust (NIT) and develops and maintains civic infrastructure and new urban areas.
The corporation is headed by the Mayor of the NMC.
The city of Nagpur is divided into 13 talukas and 1874 villages. There are 13 panchayat samitis, 778 gram panchayats, 10 nagar parishads and 1 katak mandal.
The city is divided into 10 zones comprising 145 wards. A corporator heads each ward.
Nagpur has 59 police stations and 121 police outposts.
Nagpur Infrastructure
Although Nagpur is a Tier II city, its urban infrastructure is comparable to many of the Tier I cities. The excellent IT infrastructure in Nagpur, besides its convenient geographic location, has made it one of the favorable IT destinations in the country. Recognizing this, the city’s development plans indicate a shift in focus to the creation of ICT infrastructure. There is a lot of potential, therefore, in terms of IT, ITES and healthcare services.
The water supply system in Nagpur is robust. The per-capita availability of water in Nagpur is high as well, at 200 lpcd. The city is moving towards 100% availability of water on every day of the week. A water and energy audit process has been planned for this purpose. Plans for the reuse of water in Nagpur are underway.
Defining measures are being taken to manage solid wastes. An NGO initiative called Swatchata Doot Aplya Dari – translates in English as ‘sanitation worker at your doorstep’ – is a door-to-door scheme for solid waste management. Approximately 75% of all waste is collected through this scheme.
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