OUR FIELD MARKETING SERVICES
OUR DEFINITION
What is our definition of Field Marketing? Well we believe it is using our field-based people resources coupled with our Head Office expertise to give our clients ‘competitive advantage’ in achieving superior ‘Sales Activation’ at the point of purchase.
In short, we have experienced sales people who can visit the Top 4 Grocery Multiples, Coops, Convenience, Petrol Stations, Cash & Carries, High Street stores, DIY sheds as well as B2B – in fact anywhere that products are sold.
SERVICES
Field Marketing is about providing Outsourced Sales Teams on either a Contracted or Tactical basis – in effect, we can tailor a service based purely on your requirements and budget across the following services:
Merchandising – after you have spent all that money on designing, producing & marketing your product….. is it on the shelf, the correct position and priced?
Compliance – That Promotional Gondola End, Ladder Rack, Floor Display/Pallet Stack you paid a lot of money for….. is it ‘live’ and is all that POS material being used and is it well stocked?
Distribution Drives – New Product launch, need to increase your share or just want volume – we can take stock via car or van to the retailers, sell it in, and get it on display and selling. Alternatively – we can take transfer orders and communicate these to nominated suppliers.
Business to Business Sales – We can recruit a permanent high-performance team to represent you with your customers, from board level down! This can be a product requiring a ‘technical’ sell through to traditional FMCG products.
Auditing – Knowledge is Power….. but you need data to give you the knowledge your products are on sale, competitor activity, stock situation – we can collect that information and our Insights Team can provide you with analysis so you know precisely what is happening, or more importantly….. what needs to happen!
Point of Sale Material – that FSDU you paid a fortune to your design agency and printer….. we ensure it sees the light of day, or more importantly the light of the customer!! We can ‘walk it’ into store and site.
Call Files – Knowing where to go is pretty key and we have comprehensive call files of all the major Grocery retailers, over 40,000 Convenience retailers & CTN, Pubs, Clubs. This allows us to help you.
Logistics – we can take volume deliveries of POS material into our warehouse, consolidate it and deliver it to our Field Sales Execs ready for them to walk into store (we can also deliver direct to store) so you only deliver in bulk to us and we do the rest!! We have one of the slickest and most responsive services in the business.
Reporting – It is all very well us doing all the above but you need to know the benefits and we bespoke call reports based on what you need to know. They can either be collect ‘real-time’ or overnight via the internet and on your computer by 10.00am the following day. At the end of the campaign we provide you with a full face to face debrief along with mutual learnings, issues and opportunities. Of course, we also keep you advised up to the minute if anything occurs that we think you need to know immediately.
FIELD TEAM RECRUITMENT
Interested in joining the team? We have opportunities in Merchandising, Auditing, Sales & POS Placement.What do we offer?
- Work with some of the INDIA’s biggest brands
- Flexible hours to suit your lifestyle
- Part-time and full-time hours available throughout the year
- A competitive hourly rate alongside fuel expenses for each call.
- All you need to apply is:
- A smartphone/tablet with a built in camera
- A form of transport to/from store visits
- The ability to store & carry POS displays for a short period of time
OUR FIELD MARKETING SERVICES Agency in nagpur
About Nagpur
The largest city in central India, Nagpur is a rapidly growing metropolis. It’s one of India’s most industrialized cities, besides being the 13th largest urban agglomeration and the 13th most populous city in India.
During the winters, Nagpur is the seat of the annual winter session of the Maharashtra state assembly. Politically, it’s an important city as it lies in the Vidarbha region of Maharashtra and forms its commercial and political center.
Famous for the Nagpur Orange and being a major trade center for oranges cultivated in the region, Nagpur is also called the Orange City. It also has a lush cover of green, which often helps it rank highly among cities in environmental preservation.
Fruit and greenery aside, infrastructure development in Nagpur is on the rise. The Multi-Modal International Cargo Hub and Airport at Nagpur is a major development project in the pipeline. In the Nagpur real estate segment, the MIHAN project, construction of a residential zone extending across 40 sq. km., holds plenty of promise.
Facts And Figures
The population of Nagpur as per the provisional reports of Census India, 2011 stands at 2,405,421. The urban/metropolitan population, on the other hand, is 2,497,777.
Sex ratio in Nagpur is 961 per 1000 males. Child sex ratio is 921 per 1000 boys. Both sex ratio and child sex ratio are above the national average of 940 per 1000 males and 914 per 1000 boys, as per the Population Census of 2011.
Nagpur’s average literacy rate is 93.13%. Literacy rates in males and females are 96.16% and 89.99% respectively.
The city has a strong education base, with over 8,600 engineers, 1,000 MBA students and 800 MCA students graduating every year.
Gond King Bakht Buland Shah of Devagad founded Nagpur in 1702 AD.
It was made the capital of the central province under British Raj in the 19th century.
Today, Nagpur’s real estate landscape perfectly blends the old world charm with the modernity of the present times.
Besides the oranges, Nagpur is also famous for its cotton production.
Nagpur has also been called the Tiger Capital of India because of the large number of wildlife sanctuaries and national parks situated in and around the district.
In March 2013, ABP News, in its Best City Awards Survey, pronounced Nagpur as the best city to live in India. It was proclaimed as the greenest city, and one with the best public transport and healthcare services.
Industrial Sector
The Butibori industrial area, which is the largest industrial area in Asia, forms the backbone of Nagpur’s economy.
Synthetic polyester yarn is the major produce in the Butibori industrial area.
The prominent industrial companies in Nagpur are KEC, Hyundai Unitech, ACC Nijon Casting Limited, Videocon Washing Machine plants, and major textile units.
The Hingna Industrial Estate located to the west of the city, hosts as many as 900 small and medium-scale plants, including Bajaj Auto Group, Mahindra and Mahindra, Vicco Laboratories and Ajanta Toothbrushes.
Nagpur is rich in natural resources, therefore mining is a major activity in this region. One of Coal India’s eight fully-owned subsidiaries, Western Coalfield Limited has its head office in Nagpur.
Connectivity
Nagpur connects to major cities like Mumbai, Delhi, Bangalore, Pune and Hyderabad, and to prominent international cities like Sharjah, Doha and Bangkok through the Babasaheb Ambedkar International Airport. The airport is situated just 7 km from the city center.
Being centrally located, Nagpur is connected to the four major Indian metropolises, Mumbai, Chennai, Delhi and Kolkata by road as well. A total of 160 trains are known to halt at Nagpur.
Two major national highways, Hajira-Kolkata (NH 6) and Kanyakumari-Varanasi (NH 7) pass through the city. Nagpur also lies at the junction of two Asian highways, AH43 and AH46. The Nagpur-Aurangabad-Mumbai expressway is a new state highway, which significantly reduces the distance travelled through NH 3 and NH 6.
The Nagpur metro rail project has already been sanctioned by the state government. The project will be executed by Nagpur Metro Transport Co Ltd (NMTCL), which is formed under the Nagpur Improvement Trust (NIT).
Nagpur Mahanagar Parivahan Ltd. (NMPL) is responsible for providing public transport in the city. It has a fleet of 470 low-floor StarBuses, of which are 88 low-floor MiniBuses and 382 low-floor 50-seater StarBuses.
Nagpur Civic Administration
Nagpur Municipal Corporation (NMC) is responsible for the civic administration in Nagpur. It works in partnership with Nagpur Improvement Trust (NIT) and develops and maintains civic infrastructure and new urban areas.
The corporation is headed by the Mayor of the NMC.
The city of Nagpur is divided into 13 talukas and 1874 villages. There are 13 panchayat samitis, 778 gram panchayats, 10 nagar parishads and 1 katak mandal.
The city is divided into 10 zones comprising 145 wards. A corporator heads each ward.
Nagpur has 59 police stations and 121 police outposts.
Nagpur Infrastructure
Although Nagpur is a Tier II city, its urban infrastructure is comparable to many of the Tier I cities. The excellent IT infrastructure in Nagpur, besides its convenient geographic location, has made it one of the favorable IT destinations in the country. Recognizing this, the city’s development plans indicate a shift in focus to the creation of ICT infrastructure. There is a lot of potential, therefore, in terms of IT, ITES and healthcare services.
The water supply system in Nagpur is robust. The per-capita availability of water in Nagpur is high as well, at 200 lpcd. The city is moving towards 100% availability of water on every day of the week. A water and energy audit process has been planned for this purpose. Plans for the reuse of water in Nagpur are underway.
Defining measures are being taken to manage solid wastes. An NGO initiative called Swatchata Doot Aplya Dari – translates in English as ‘sanitation worker at your doorstep’ – is a door-to-door scheme for solid waste management. Approximately 75% of all waste is collected through this scheme.
| RPTS Road Shivaji Nagar New Mankapur Saroj Nagar Umred Road Hingna Koradi Road Wakeshwar Wardha Road Mihan Godhni Katol Road Wanadongri Vaishali Nagar Dharampeth Manish Nagar Besa Bharat Nagar Ring Road RUI Panjri Lodhi Amravati Road Ramdaspeth Shubhash Road Pande Layout Somalwada Jafar Nagar Anant Nagar | Dhantoli Khasarmari Degma Nandanvan Khadka Buti Bori Panjari Hardoli Ghogali Chandan Nagar Sitabuldi Narendra Nagar Ram Nagar Abhyankar Nagar Bhilgaon Gorewada Omkar Nagar Borgaon Narsala Gayatri Nagar Trimurti Nagar Sneha Nagar Takli New Colony Raj Nagar Temple Road Prashant Nagar | Parsodi Zari Gokulpeth Rajendra Nagar LOCALITY Kamptee Road laxmi Nagar Ganeshpeth Colony Vayusena Nagar Jamtha Wardha Road Jaripatka Hudkeshwar Road Subhash Nagar Civil Lines Surendra Nagar Gopal Nagar Rahate Colony Beltarodi Wadi Pratap Nagar Sonegaon Godhni road Tamaswadi Hingna Road Khapari Resham Bag Ayodhya Nagar | Mhalgi Nagar Umred Kaldongri Ambazari Balaji Nagar Wathoda Lonara Kanholi Jamtha Peotha Sahakar Nagar Unthkhana Khamla Dabha Chikna Bhansoli Khadki Ajni Mohan Nagar Byramji Town Banwadi Dhamna Phukeshwar Ashirwad Nagar Tulsibag Road KT Nagar Mangli | Gandhi Nagar Shankar Nagar Wanjari Nagar Dindayal Nagar Bajaj Nagar Hanuman Nagar N.I.T. Layout Samarth nagar Vishwakarma Nagar Shanti Nagar Colony LOCALITY Prem nagar Shilpa Society Kalameshwar Alagondi Ladgaon Belpeth Pipla Isasani Shivmadka Wagdara Kotewada Telecom Nagar Jaiprakash Nagar Deoli Gujar Bhiwapur Chargaon |
| Surabardi Sindivihiri Tambekhani Kachimet Wadadh Pusagondi Poonam Vihar Itwari Jaitala Azamshah Layout Pawangaon Bezonbagh Dongargaon Clark Town Mangalwari Empress City New Sneh Nagar Narbada Colony | Duttawadi Wardhaman Nagar Colony Dighori Savner Mauda Kalmana Rameshwari Kharbi Raghuji Nagar Pardi Chandrapur Zingabai Takli Vivekanand Nagar Besa Road Mansar Chandrakiran Nagar Mominpura | Mahal Tandapeth Bagadganj Nari Kuhi Lakadganj Radhakishanpura Siddharth Nagar Uday Nagar LOCALITY Kondhali Bela Khapa New Indora Teka Naka Marajghat Ramtek Ansar Nagar Chatrapati Nagar Narkhed | Dixit Nagar Bhartwada Sadar Shambhu Nagar Police LineTakli Hansapuri Badil Kheda Gorepeth Manewada Takalghat Bajeria S R P Camp Gandhibagh Bhokara Patansaongi Surve Nagar Manav Seva Nagar Bhagwan Nagar Madhav Nagar Surya Nagar Seminary Hills Angulimal Nagar Shankarpur | Narsala Road Bhandewadi Besa-Pipla Road Pipla Road Kanhalgaon Reshimbagh Main Road Gotal Pajri New Khapri Borkhedi Hudkeshwar Bk Digdoh Chinchbhawan Katol Khaperkheda Turkmari Dangarpura |
Marketing ServicesFeet On Street | Brand PromotionsBrand StrategyBrand Activation | Events | Market Research |