Market Research
Market Research
Work with Clients Who Believe Research Strengthens Decision-making.
We offer a full suite of state-of-the-art quantitative and qualitative research techniques, as well as custom-designed methodologies.
We offer both B2B and B2C research to our clients with quality assurance practices that exceed industry standards while maintaining a competitive pricing structure.
Fulcrum has grown to be one of the largest research companies in India, supporting multiple methodologies for small organizations to large corporations all over the India.
our purpose is to find hidden insights and market opportunities for our clients. We do this through a unique combination of research and psychology – using statistics and emotion to explain human behaviour.
-Clearly defining and understanding our clients’ research needs
-Using the most innovative and powerful research techniques
-Employing precise, powerful, and often unique analytical techniques
-Providing interactive tools so the client can manage the results themselves
-Presenting accessible results in a highly visual and engaging manner
-Providing superior, actionable insights
Step 1
Review your specific goals and design a customized approach.
Step 2
Prepare the necessary research instruments and materials.
Step 3
Execute the research and manage all aspects of fielding or data collection.
Step 4
Prepare a comprehensive report that summarizes and analyzes the results.
Step 5
Present our findings and recommendations to all key stakeholders.
Methodologies that analyze attitudes and behaviour across all modes of decision-making.
MARKET RESEARCH
Opportunities start with facts. That’s why we use quantitative market research and advanced statistics to understand market trends and consumer behaviour.
DESIGNING MARKET RESEARCH
Getting an accurate understanding of human behaviour is critical to decision-making. To ensure our market research studies are accurate we design them with construct, predictive, and discriminant validity in mind, drawing upon validated measures for factual accuracy and making sure that findings correspond with real-world behaviours.
We also like to consider the user experience in our market research, paying careful attention to design features and aesthetics that make participating in our studies is easy, intuitive, and in line with how information is processed on a neurocognitive level
We provide quantitative and qualitative research that includes project design, data collection and reporting using telephone surveys (with our multilingual call centre staff), online surveys, focus groups (on-site and online), mail surveys, personal interviews, mall intercept and exit surveys.
Our primary quantitative data collection methods include Web survey interviewing (CAWI), and person-to-person interviews (CAPI). Our firm specializes in the person-to-person live telephone interview method (CATI) using multi-lingual callers. In addition, our team of researchers has completed hundreds of qualitative studies in traditional focus group settings, town hall forums and using the online interactive session approach.
QUALITATIVE
When the research is exploratory in nature and intended to gain an in-depth understanding of individual experiences or perceptions.
In-depth interviews
Shop-alongs
Ethnography
Mystery shopping
In-person focus groups
In-store focus groups
Virtual focus groups
Online communities
QUANTITATIVE
When the research has clearly defined parameters and is intended to quantify opinons and behaviours among a large sample size.
Online surveys
Phone surveys
Mobile surveys
In-person or on-site surveys
Surveys among client databases
We believe that data should be used to tell a story,
We also know that storytelling can help facilitate understanding
Consumer Research
Our consumer studies are fully customized according to our clients’ needs and industries. We are responsible for every stage in the process, but actively seek client feedback and approvals throughout.
Consumer research is the primary focus of our company, and it accounts for the majority of the studies that we have done to date.
We are familiar with the intricacies of more than twenty different consumer-facing industries, and we have used our expertise in consumer behaviour to help a wide range of clients refine their business strategies and grow their sales.
UNDERSTAND
– Customer journey
– Usage and shopping habits
– Key buying criteria
– Brand perceptions
– Psychographic segments
– Optimal target markets
– Drivers/barriers of purchase
– Ideas for improvement
EVALUATE
– Advertising campaigns
– Brand positionings
– Packaging designs
– Slogans and logos
– Optimal price points
– New products or services
MONITOR
– Brand equity
– Loyalty & satisfaction
– Market share
– Performance of an ad campaign
B2B Research
Our B2B research studies are fully customized according to our clients’ needs and the specifics of their target markets. We are responsible for every stage in the process, but actively seek client feedback and approvals throughout.
In B2B research, a small sample of high-margin clients are usually included in the study. We have conducted studies of this nature for many years, and are familiar with the sensitive and specific steps that should be followed.
When working on behalf of B2B or professional services companies, our studies typically focus on monitoring their clients’ satisfaction levels and better understanding the bidding and selection processes.
– Clients’ selection processes
– Clients’ key decision criteria
– Clients’ brand perceptions
– Optimal target markets
– Opportunities for process improvement
– Drivers/barriers of recommendation
– Best practices and competitive actions
AD AGENCY SOLUTIONS
Our Advertising studies are fully customized according to our clients’ needs and the nature of the industry they are working in. We are responsible for every stage in the process, but actively seek agency and client feedback throughout.
We regularly partner with advertising agencies in order to conduct research on behalf of their clients, and we have helped many agencies develop campaigns that stand out and generate positive ROI.
Our advertising research can be conducted at every stage in the process, from early insight gathering to concept evaluations to post-testing a campaign once it has launched.
– Shopping habits and brand perceptions
– Customer journey map
– Key buying criteria
– Competitive positioning
– Drivers/barriers of purchase
– Psychographic segments in the market
Market Research Agency in Hyderabad
About Hyderabad
Hyderabad lies in the south-west part of the South Indian state of Andhra Pradesh. It is the capital and the largest city in Andhra Pradesh. It is the fourth most populour city and the sixth most populous urban agglomeration in India. Hyderabad can be classified into five zones – North, South, East, West and Central.
Sultan Muhammad Quli who belonged to the Qutub Shahi dynasty was the founder of the city. He named the city Bhagyanagar after his beloved wife, Bhagyamati, in 1590. However, after entering the royal household, she embraced Islam and was rechristened Hydermahal. Consequently, the city got its second name, Hyderabad.
Hyderabad is also known as Cyberabad (Cyber city) considering that it is a renowned global center for Information Technology. City of Pearls is another sobriquet by which the city is known by as it has a flourishing industry engaged in the pearl trade. Besides, it was also the only global trade center of diamonds, until the 18th century.
Hyderabad has contributed substantially to the growth of the Indian economy. The city houses the largest number of Special Economic Zones (SEZs) in the country. Some of the major industrial sectors of Hyderabad are the traditional manufacturing sector, the Knowledge sector that includes the IT sector, and the Tourism sector. The Service sector is also an important contributor to the economy of the state.
Compared to most other cities, the real estate sector of Hyderabad has remained stable over a period of time. Hence it is considered an important realty destination for affordable housing. About 80% of the realty demand of the city is end-user driven. Some of the important public sector companies in Hyderabad are Bharat Heavy Electricals Limited (BHEL), National Mineral Development Corporation (NMDC), Hindustan Machine Tools Limited (HMT), Bharat Electronics Limited (BEL), Indian Drugs and Pharmaceuticals Limited (IDPL), Electronics Corporation of India Limited (ECIL), Defence Research and Development Organisation (DRDO) and Hindustan Aeronautics Limited (HAL). Besides, the pharmaceutical and electronic indusries, established in the city in the 1970s are also booming industries, lending the city the nickname ‘Gateway to South-central India’ due to their strategic location.
Top builders in Hyderabad are Lodha Group, Prestige Group, DLF Group, Brigade Group, Emaar MGF Land Limited, Mantri Group, Salarpuria Sattva Group, Indiabulls Distribution, Jain Housing, Aparna Constructions.
Popular property searches in Hyderabad are flats in hyderabad, house for sale in hyderabad, 1 bhk flat in hyderabad, plots in hyderabad, 2 bhk flat in hyderabad, flats for rent in hyderabad, 3 bhk flats in hyderabad.
Demographics:
The population of Hyderabad was pegged to be 6,809,970 as per the 2011 census, which makes it the fourth most populous city in India. It is expected that the population of the Hyderabad Metropolitan area would be approximately 10 million by the end of 2013.
The population of the Hyderabad Urban Agglomeration is around 7,749,334, which makes it the sixth most populous urban agglomeration in the country.
The population density is around 18,480/square km.
A majority of the population consists of migrants from other parts of the country, which is approximately about 24% of the total population.
Information Technology:
Hyderabad comes immediately after Bangalore with regards to the number of IT companies that have been established here. Emphasis has been given to development of the IT sector in the city since the 1990s. Many software companies, Business Process Outsourcing (BPO) firms and firms providing technological and knowledge services have been set up in the city.
Currently, there
The city connects other parts of Andhra Pradesh as well as neighbouring states through important roads like AH-43, NH-9, NH-7 and NH-202.
The Hyderabad In are more than 1300 IT/ITeS companies established in the city, contributing 15% of India’s and 98% of Andhra Pradesh’s exports in the IT/ITeS sectors. Some of the major IT companies that have been established in Hyderabad include Tata Consultancy Services (TCS), Infosys, Accenture, Oracle, IBM, Verizon, Google, Hewlett-Packard (HP), Microsoft, Amazon, Capgemini, Cognizant, Genpact, Dell etc.
Large-scale investments have been made by constructing various IT campuses across the city to facilitate the growth and development of companies investing in the growth of the IT sector of the city. The HITEC City (Hyderabad Information Technology Engineering Consultancy City) is a major technology township that has been developed as the center of the information technology industry in the city. It consists of various campuses and phases, as well as residential areas for IT professionals, convention centers and malls. Besides, there are other areas like Gachibowli and Kondapur, which focus on the IT sector.
Connectivity:
ternational Airport, also known as the Rajiv Gandhi International Airport, is located at Shamshabad, about 25 km south of the city.
The Hyderabad Deccan Railway Station, also called the Nampally Railway Station, is located at Nampally, just about 3 km from the city center. The Secunderabad Railway Station, located 7 km north of the city center at Secunderabad, is another important railway station in the city. Besides there is also the Lingampally Railway Station located at Serilingampally, about 25 km west of the city center.
The city is also well connected through the sub-urban rail system or Multi-Modal Transit System (MMTS), providing first-class commuter travel. It has been developed as a joint venture between the Government of Andhra Pradesh and the South-Central railway.
The Andhra Pradesh State Road Transport Corporation (APSRTC) operates a fleet of bus services covering the length and breadth of the city. It is the state owned road transport corporation of Andhra Pradesh which maintains its autonomy with regards to the road transport service of the city.
The proposed Hyderabad Metro Rail is coming up in two phases. Phase I, being developed along three corridors, covering a total distance of 71 km, is expected to be operational by March, 2015.
Hyderabad Civic Administration:
The Greater Hyderabad Municipal Corporation (GHMC) manages the civic administration and infrastructure of the city, across 18 circles, covering 150 municipal wards. The GHMC was formed in 2007 by the merger of the Municipal Corporation of Hyderabad (MCH) with 12 municipalities of Hyderabad, Medak and Ranga Reddy districts, together covering a total area of 650 sq km.
The Hyderabad Metropolitan Development Authority (HMDA) is the urban planning authority of Hyderabad. It was formed in 2008 by expanding the Hyderabad Urban Development Authority (HUDA). The entire area of the GHMC as well as its suburbs comes under the purview of the HMDA. It extends to 54 Mandals across 5 districts, covering a total area of about 7,100 sq km. It is the second largest civic urban development area in India, after Bangalore Metropolitan Region Development Authority (BMRDA). Besides coordinating the development activities of the GHMC and the suburban municipalities, it also manages the administration of the Hyderabad Metropolitan Water Supply and Sewage Board (HMWSSB), the Andhra Pradesh Transmission Corporation (APTC) and the Andhra Pradesh State Road Transport Corporation (APSRTC).A
Market Research Agency in Hyderabad
About Hyderabad
Market Research Agency in Hyderabad
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