PPC Optimisation
PPC Optimisation
ExcelForce research experts perform in-depth analysis to develop a comprehensive list of keywords that’ll bring relevant and engaged traffic to your website.
Pay-Per-Click (PPC), or web-based advertising, is a fantastic way to drive traffic to your website. By displaying your ads on relevant platforms to targeted audiences, you can drive traffic with an accuracy and ROI that’s unmatched in any other digital marketing method.
Why PPC is Important to Your Business
PPC is unique among advertising methods because you’re only charged when someone clicks on your ads. Imagine a world where ads placed in newspapers that are never read are free- that’s the world you’re stepping into with PPC. It’s a key marketing model, and is used by hundreds of thousands of websites to drive traffic while an organic visitor base is built up. (Learn more about building organic traffic through our SEO offering.
Continued PPC Optimisation
The key to the ongoing success of your pay-per-click efforts is continued optimisation. At ExcelForce, we’ve built our reputation around constantly increasing the effectiveness of our clients’ marketing campaigns.
Why does PPC Optimisation Matter?
When you add pay-per-click to your marketing strategy, you’re stepping into the ring with your competitors to fight for visibility and traffic on very direct terms. When we develop a PPC strategy, we account for market conditions, user behaviour, and competitive landscape. All of those things change over time, and your strategy has to change with it. Otherwise, the competition will out-bid, out-focus, and out-earn you.
Bid/ROI Management: We drive towards a maximum return on your investment by constantly reviewing and adjusting your cost per click on high and low performing keywords. This allows us to reduce wastage and improve conversion rates by allocating your budget towards those keywords that are performing best for you.
Keyword Optimisation: We review keyword performance and use the information we gather to remove or add keywords to your pay-per-click campaign on a regular basis. This process allows us to keep your campaign focused on keywords that your target audience are using regularly.
Ad Copy Creation & A/B Split Testing: We constantly review the performance of our clients’ ads and develop new ones based on performance. By constantly testing new copy we can increase click-through and drive revenue increases for our clients.
Geographical Targeting: By focusing on a targeted geographic area, you can create a highly specialised campaign that boosts your ROI through extremely targeted keywords and limited competition. We use geographic targeting to keep you in front of your local audience on a regular basis.
Landing Page Optimisation: Over time, your best performing designs can lose their edge against competitors desperate for your business. We constantly track how visitors interact with your landing pages, test new designs, and shift your traffic to lead page designs that drive conversions.
Since 2006, ExcelForce has worked with clients around the world to develop leading pay-per-click campaigns. Our clients have successfully leveraged PPC as part of a larger marketing strategy with the support of ExcelForce specialised team. When you go up against the competition, you need a partner with experience, expertise, and dedication. You need ExcelForce.
PPC Optimisation Agency in Chennai
About Chennai
Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.
Demographics:
The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.
Connectivity:
Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.
Administration:
Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.
Economy:
Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.
PPC Optimisation Agency in Andheri
About Chennai