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Dedicated Marketing Team Agency in Chennai

    Dedicated Marketing Team

    Dedicated Marketing Team

    For manufacturers that require their own fieldmarketing team to represent their brand/s, our dedicated structures provide the benefits of outsourcing and the advantages of total focus.
    Synergised
    Our syndicated team provides a commercially viable solution many of India’s best loved brands.
    And with our large footprint across Mumbai and Maharashtra, we’re able to maximise our brands’ availability in a substantial number of outlets, ensuring that you showcase a consistent brand presence across hundreds of locations.
    Customised
    Our customised solutions deliver highly customised, strategic field marketing solutions that suit each client’s unique set of business circumstances.
    With a depth and breadth of expertise and experience across a range of channels, categories and related services, ourr Customised Field Marketing team offers tailor made field marketing applications.”

    Field Marketing

    Optimise shelf health. Increase Sales. Grow Market Share.
    Our route-to-market teams are tasked with the efficient implementation of point of purchase strategy, partnering with our clients to sell more and increase market share. From aggressively increasing sales, to building, activating and energising brands, we’re there to make certain that our clients stand out from the crowds; that their products are in stock, on shelf, all the time.

    Our route-to-market solutions include:

    Dedicated, synergised and customised sales & merchandising services across all channels and categories
    Trade marketing
    Promotional implementation and off-shelf displays
    Planogram implementation & resets
    Product recall and returns
    Management of out of stocks
    Retails systems enabling field intelligence
    Order placement and queries
    Category-specific fieldmarketing solutions
    Channel-specific fieldmarketing solutions
    Channel advisory services
    Strategic fieldmarketing consulting
    Training, development and knowledge transfer
    To match our clients’ unique needs, we have three route-to-market options:”

    Marketing Services for Customer Acquisition

    We know from experience that one size does not fit all and therefore, we take a flexible marketing approach.In many cases, customized solutions are best and our propriety tools are used to complement the customized marketing.We are not just an outsourced consulting firm. We cultivate lasting relationships with our clients, immersing ourselves in your business  becoming your extended marketing arm and strategically partnering with you in all marketing strategy, graphic design, btl marketing and event management activities.

     

    Fulcrum supplies high-quality marketing and promotion services to consumer markets, advertising and sales agencies and management consultants with a need for a seamless international service in business-to-business and consumer markets.

    Whether you’re looking to build awareness, drive calls or convert leads to customers, our 10+ combined years of direct marketing expertise will help you get better results. Our best direct marketing campaigns use data modeling, data insights, compelling offers and high-quality  fieldwork, telemarketing and sales team to help increase response for your customer acquisition campaigns. We deliver the results.

    Dedicated Marketing Team Agency in Chennai

    About Chennai

    Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

    Demographics:

    The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

    Connectivity:

    Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

    Administration:

    Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

    Economy:

    Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

     

    Marketing Services

    Feet On Street
    Door To Door Marketing
    Face to Face Marketing
    Street Marketing
    Field Marketing
    Direct To Retailer Sales
    Strategic Field Marketing
    Marketing Strategy
    Trade Marketing
    Marketing Team
    Sales & merchandising
    Shopper  & Retail Marketing
    Direct sales
    Sales promotion
    Trade sales promotions
    Promotions team
    Leaflet distribution
    Telemarketing

    Brand Promotions

    Brand Strategy

    Brand Activation
    BTL Activation
    In-Shop Activation
    Product launches
    Rural Area Activities
    Free Sampling Activities
    Demonstration Activities

    Events

    Market Research
    Field Research
    Advertising Market Research
    Compensation Survey
    Tele Research
    Test Marketing
    Brand Market Research
    Market Feedback
    Survey Data Collection
    Customer Satisfaction Studies
    Industrial Market Research
    Mystery Shopping
    Retail Audit
    Customer Acquisition

    Merchant Acquiring

    Telemarketing

    Telesales Person
    Telemarketing
    Telesales
    Telesales Account Manager
    Inbound/outbound lead generation
    Post-sale follow-up services
    Surveys
    Appointment setting
    Dealers Appointment making
    Welcome/impact calls
    Account activation
    Building a Database of Sales Leads
    Business Development Manager
    Client acquisition
    Cold calling
    Customer acquisition
    Lead Generation

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