OUR PROCESS
OUR PROCESS
We focus on you, your business, your audience and your market…By getting a clear understanding of what you do, your business objectives, the market you are operating in and who you need to reach out to, we can develop a highly informed communications strategy linked to your business objectives.
Our Three-Phase Process Encompasses Concept, Planning and Execution.
It ensures a focus on results and returns, and creates connected, impactful and measurable brand experiences.
PHASE CONCEPT
Brief
Idea
Pricing/Budget
PHASE TWO PLANNING
Recruit
Train
Procure
PHASE THREE EXECUTION
Activate
measure
Evaluate
Planning & Management
Schedules and budgets and deadlines, oh my! No need to worry, we’ve got it covered. We’ll draw up a marketing plan that puts your strategy into action and custom-build the perfect team to make it sing. And since we offer balanced and unbiased marketing, you’ll get the right mix of tactics—seamlessly integrated and designed to get the response you want from your target markets.
We’ll build the infrastructure you need to get your marketing done too, filling the gaps in your team and marketing programs—all without adding overhead. Finally, we’ll evaluate effectiveness and make the appropriate adjustments so you can get the best return on your marketing investment.
Creative Execution
Our creative work is bold and brave. Executed seamlessly. And a whole lot of fun. It has to be to break through the clutter and get your brand noticed. Take a look at the list of services available to you
UNDERSTAND
This first phase allows us to go back to basics and get a full understanding of your business, your audience, your objectives, your market and your competitors.
PLAN
This is one of the fundamental areas of the process and is informed by the ‘understanding’ stage. Here we define the strategy, what success will look like and deliver a plan of action to support your business objectives.
DELIVER
After the understanding and planning phases have taken place, we then start to deliver the marketing activity. Either alongside your team or on behalf of your business depending upon how you choose to work with us.
LEARN
One of the key phases throughout the process is learning. Not only about the outcomes generated from the marketing activity but any changes in the business environment you are operating in and the behaviours of your target audiences. This allows us to modify or adapt the strategy and various tactics to ensure we are continuously improving the marketing activity and getting the right results to help improve your business performance.
WORKING WITH A RANGE OF BUSINESSES
Our experience has been developed via in-house marketing roles, integrated communications agencies and independent consultancy work. This has led us to work with a wide range of business both large and small across a variety of sectors.
We like a good challenge and would love to hear more about what you would like to achieve.
Startups
If you’re a start-up that wants to save time and money by starting the right way, we’re for you. Since we work with organizations of all sizes, you’re in good company and our work will help you level the playing field with larger, more established players. We’ll be your plug-and-play, pay-as-you-go marketing department so you can focus on all those other things startups need to focus on. Like, everything.
Mid-Sized Companies
If you’re a mid-sized organization that needs to formalize its marketing function but doesn’t want to add overhead, we’re for you. Most companies your size have a smaller, hard-working marketing staff that’s doing all it can to keep up. Strategic marketing planning often gets back-burnered when time-sensitive (but tactical) priorities take precedent. Just say giddyup and we’ll provide all the creative and strategic horsepower your organization needs to deploy strategic, seamless and sustainable marketing–and attain responsible results.
Larger Companies
If you have an established marketing department but are having a difficult time pursuing new niche or seizing opportunities, we’re for you. We know your type. You’re a visionary leader that sees opportunities everywhere, and if you had your druthers, you’d purse ’em all. But your marketing department is buried (probably pursuing other opportunities you’ve uncovered in the past) and there’s simply no bandwidth to take on any new work streams. We can help. We’ll pursue niches and opportunities up the ting-yang. Well, first we’ll help you prioritize the best, most profitable niches and opportunities and then we’ll pursue them up the ring-yang.
Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.
OUR PROCESS Agency in Ahmedabad
About Ahmedabad
Once known as the Manchester of the East for its flourishing textile industry, Ahmedabad is a rapidly growing metropolitan city. Its located to the West of India, in the state of Gujarat. Lying on the banks of the historic river Sabarmati, its the seventh largest metropolitan area and the fifth largest city in India.
Ahmedabad real estate, as a sector, is an investors market. Among the several real estate projects lined up in the near future, Ahmedabad will see the towering presence of 22-storeyed residential skyscrapers in the coming year.
Despite the significant number of modern infrastructure projects approved for the city, Ahmedabad still retains the old world charm. Thanks to its rich historical heritage, the city still hosts traditional Persian architecture. The Ahmedabad real estate landscape, therefore, is a melting pot of the old and new.
Stats And Facts
Going by the provisional reports of Census India 2011, the population of Ahmedabad, as of 2011, stands at 5,570,585. The urban/metropolitan population, on the other hand, is 6,352,254.
The sex ratio for Ahmedabad is 897 per 1000 males. Child sex ratio is 853 per 1000 boys. In comparison, the sex ratio of the country is 940 per 1000 males and the child sex ratio is 914 per 1000 boys, according to the Population Census of 2011.
The average literacy rate is 89.62%. The male and female literacy rates are 93.96% and 84.81% respectively.
Of all the cities that have a population exceeding 1 million, Ahmedabad has the lowest crime rate. For that reason among others, the Times of India ranked Ahmedabad as the best city to live, in 2012. In the same year, the market research firm IMRB called it the best mega-city. Ahmedabad was rated as the fastest growing city in India, by the Forbes magazine. In the year 2010, Forbes magazine featured an article that ranked Ahmedabad third in the list of next decades fastest growing cities in the world.
With the river Sabarmati having played such a crucial role in molding the city past and present, the Amdavad Municipal Corporation (AMC) has initiated the Sabarmati Riverfront Development Project. Its aimed at improving the environment conditions in the region and providing slum rehabilitation for the slum dwellers living at the river bank.
The Industrial Sector
Ahmedabad is a strong industrial base for sectors like textiles, chemicals, pharmaceuticals and drugs, and agro and food processing industries.
The district of Ahmedabad contributes up to 60% of the total industrial productivity.
Arvind Mills, the world-famous company that processes denim for jeans globally, and Ashima Group, Indias leading 100% cotton fabric manufacturers, are situated in the city.
Besides the textile industry, Ahmedabad has a thriving pharmaceuticals and chemicals industry. Torrent Pharmaceuticals and Zydus Cadila, two of the biggest Indian pharmaceutical companies, are situated here.
The corporate headquarters of the detergent and chemical manufacturer, Nirma Group and the leading export trading company in India, Adani Group are situated in the city.
Connectivity
The Sardar Vallabhbhai Patel International Airport is situated only 15 km from the city center. From the railway station, the airport is situated just 8 km away.
One of the six operating divisions of the Western Railway, Ahmedabad connects to other major cities and all towns in Gujarat. The city main terminus is the Ahmedabad Railway Station, locally called the Kalupur Station.
The National Highway 8 connects Ahmedabad to Mumbai, Ahmedabad and Gandhinagar. National Expressway 1, which is a part of the Golden Quadrilateral project, connects Ahmedabad to Vadodara.
The AMTS (Ahmedabad Municipal Transport Service) and the BRTS (Bus Rapid Transit System) buses form the network of public transport in Ahmedabad. The bus service is in operation from 6am to 11pm every day.
Presently, AMTS has 750 buses in operation.
The Institute for Transportation and Development Policy awarded BRTC with the Sustainable Transport Award in 2010 for reducing carbon emissions and making the service more accessible to the residents.
Ahmedabad Civic Administration
Administrative headquarters of the Ahmedabad district, Ahmedabad is administered by the Ahmedabad Municipal Corporation (AMC). The AMC was established under the Bombay Provincial Corporation Act, 1949, in the year 1950. The corporation is headed by the Mayor.
The elected wing of the AMC comprises 4 statutory authorities, namely the Standing Committee, General Body, School Board Committee and Transport Committee. The other committees include the Water Supply and Sewerage Committee, Town Planning Committee and Tax Committee.
The residents of the city elect 192 municipal councilors through a popular vote. The elected councilors then elect the Mayor and Deputy Mayor of the city.
The city contains 64 wards in 5 zones.
The sub-urban areas of the city are administered by the Ahmedabad Urban Development Authority (AUDA).
Two Members of Parliament represent Ahmedabad in the Lok Sabha, and 19 members of the Legislative Assembly for the Gujarat Vidhan Sabha.
Ahmedabad Infrastructure
It is common knowledge, even in international circles, that Ahmedabad pays special attention to the development of infrastructure. It was, in fact, the first city in India to execute the Public Private Partnership (PPP) model in development projects.
Ahmedabad has a strong foundation in basic infrastructure, especially the water supply system. The city has had a system of organized water supply, right from the 19th century days. Even today, the two sources of water surface and ground are being managed effectively. Commissioning of water sources has taken place as recently as 2004.
The power sector in Ahmedabad is also on solid ground. Its one of the few cities that have a privatized power sector. Torrent Power Ltd. is the company that generates and distributes power in the city. And for electricity, Ahmedabad banks on one of the oldest and well operated power stations in the country, Torrent Power thermal power station.
The focus of the city development authority, Ahmedabad Urban Development Authority has now shifted towards facilitating social infrastructure projects.
OUR PROCESS Agency in Ahmedabad
About Ahmedabad
OUR PROCESS Agency in Ahmedabad
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