Marketing
We’re a small team with BIG ideas, and are passionate about what we do.
We focus on what matters: results – but more importantly we listen.
We’ll bring fresh ideas that will work for you, on time, and on budget.
Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between. Sampling is a great way to get your product in to the hands of new and existing customers, letting them experience your brand, place it in the front of their minds and create new loyal consumers.
We Believe that Successful Marketing Campaigns are Built on Six Major Components
Hover over each component to see what goes into our process
- Research
- Plan
- Build
- Execute
- Measure
- Iterate
Some of the field marketing services we offer include the following:
Door To Door Marketing : Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Merchandising support: Make the most of your merchandising space to stimulate consumer interest and drive sales.
Mystery shopping: Mystery shopping is a great measure of just how well your brand is doing on the ground. Fulcrum activities in the field, coupled with our instant reporting tools, provide market insights you can act on now.
Market research: With real-time reporting and feedback from the field, Fulcrum provides real market insights you can act on now to create real results.
Store audits: Fulcrum can provide the extra resources, support and technology you need to conduct a successful store audit.
Staff training: Make sure your field or store staff have the knowledge and know-how they need so that your marketing efforts take real effect. Talk to Fulcrum today about staff training.
Incentive launches: Fulcrum has the tools to put the excitement back into incentive with a perfectly placed incentive launch.
Lead generation: Fulcrum will assist with lead generation activities which generate consumer interest in order to build lists and get sales leads.
Why partner with our field marketing agency?
Sell more product.
Build a bigger brand.
Gain more market share.
Create unforgettable consumer experiences.
Real time information.
Actionable market insights.
Measurable responses and return on investment.
Unique brand ambassador rating platform.
Proprietary technologies and reporting systems.
Marketing Agency in Delhi
About Delhi
Delhi, also known as the National Capital Territory of India, is the capital of the country. It is India’s only city-state that envelops other cities such as Noida, Greater Noida, Gurgaon, Alwar, Ghaziabad, Faridabad and other nearby cities and towns. Delhi is now the world’s second most populous city and the largest Indian city in terms of area. Property in Delhi is one of the most expensive in the country.
Surrounded by the states of Haryana and Uttar Pradesh and located on the banks of the river Yamuna, Delhi is a major commercial center of the north. It has a rich and diverse history, spending most of its time as a capital under the rule of various kingdoms and empires. It has been rebuilt several times during its history and has had an altering geographical boundary. For this reason, it is called the city of cities.
Delhi real estate has witnessed rapid progress in infrastructure and development. The city has excellent and improving connectivity. Certain industries such as IT, Knowledge Process Outsourcing, and Business Process Outsourcing (BPO) have shown tremendous growth over the last few years creating new employment opportunities for the city’s growing population.
Stats and Facts
The population of Delhi, as per the Census report of 2011, stands at 1.68 crores.
According to the same report, the sex ratio in Delhi is 868 per 1000 males, which is well below the national average sex ratio of 940 per 1000 males. There is, however, a definite increase in sex ratio from the previous counting that occurred in 2001.
Delhi has a literacy rate of 86.21%, according to the Census of 2011. This number indicates an upward trend since literacy rate stood at just 81.67% during the release of the previous Census report in 2001.
Yamuna is a major river flowing right through Delhi.
Delhi is vulnerable to earthquakes as it lies in India’s seismic zone-IV.
It finds a place in the mythical tale of Mahabharata, as it was the site of ancient Indraprastha, the capital of the Pandavas.
Although Delhi is a union territory, it closely resembles a state because it has a legislature, executive council of ministers headed by a Chief Minister and a high court.
Key Projects in Delhi are Vanshi Capital Paradiso, Vertical Ripple Residency, Gemstar Home 2.
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Ghaziabad, Faridabad, Gurgaon, Noida.
The Tertiary Sector
The tertiary sector is the largest contributor to the Delhi’s gross State Domestic Product (SDP), at 70.95%, as confirmed by the Economic Survey of Delhi 2005-06.
Key service industries comprising this sector are IT and telecommunications, banking, tourism, media, and hotels. Real estate and health & community services are also important to Delhi’s economy.
The city attracts considerable foreign investment, thanks to the availability of skilled labor and the large consumer market in the city. Property in delhi has seen good chunk of this investment overtime.
Delhi’s prominence as a trade center is also noteworthy. It’s favored by being located in the trade route extending from Punjab to the Gangetic plains.
Connectivity
The domestic and international travelers can reach Delhi via air through the Indira Gandhi International Airport. IGI Terminal 3 is regarded as one of the world’s largest buildings. With 35 million passengers using the airport during 2012-13, Delhi IGI airport is among the busiest in South Asia.
Delhi is the headquarters of the Northern Railway. It’s an important junction for Indian railways. Old Delhi, New Delhi, Anand Vihar railway terminal, Nizamuddin and Sarai Rohilla are the five prominent railway stations in the city.
Delhi has excellent road connectivity through five National Highways – 1, 2, 8, 10, and 24 connecting it to all the major Indian cities. It’s connected to Gurgaon by the Delhi-Gurgaon Expressway and to the neighboring industrial town of Faridabad by The Delhi-Faridabad Skyway. The Noida-Greater Noida Expressway and the DND Flyway are the other roads connecting Delhi to the neighboring towns.
The city has a rapid transit system in the form of Delhi Metro which connects it to Noida, Gurgaon, Ghaziabad, and Faridabad. Delhi Metro was India’s first modern public transportation system and led the way for many other such projects to be unfurled.
Delhi Civic Administration
The National Capital Territory of Delhi comprises 9 districts, 3 statutory towns, the Municipal Corporation of Delhi (MCD), the New Delhi Municipal Council (NDMC), and the Delhi Cantonment Board (DCB); 59 census towns, 27 tehsils and 300 villages.
The five local municipal corporations in Delhi are NDMC, DCB, East Delhi Municipal Corporation, South Delhi Municipal Corporation and North Delhi Municipal Corporation.
The city-state hosts the Delhi High Court, the Supreme Court of India and other subordinate courts.
For administrative purposes, Delhi is divided into 9 police zones comprising 95 local police stations.
The Parliament of India, Rashtrapati Bhavan is also situated in Delhi.
Marketing Agency in Delhi
About Delhi
Marketing Agency in Delhi
All Localities in Delhi
Adarsh Nagar AIIMS Ajmeri Gate Alipur Anand Parbat Anand Vihar Arjun Nagar Ashram Asian Games Village Complex Azad Nagar Azadpur Babarpur Badli Bapa Nagar Barakhamba Road Bawana Begumpur Ber Sarai Bhagwan Das Road Bharat Nagar Bhikaji Cama Place Bhogal Bijwasan Brahmpuri Budh Vihar Burari Chaman Vihar | Chanakyapuri Chandni Chowk Chawri Bazar Chhatarpur Chirag Delhi Civil Lines Connaught Place C R Park Dabri Daryaganj Defence Colony Devli Dhaula Kuan Dilshad Garden Dwarka Dwarka Sector-1 Dwarka Sector-10 Dwarka Sector 11 Dwarka Sector 12 Dwarka Sector 13 Dwarka Sector 14 Dwarka Sector 15 Dwarka Sector 16 Dwarka Sector 17 Dwarka Sector 18 Dwarka Sector 19 Dwarka Sector 20 | Dwarka Sector 22 Dwarka Sector 23 Dwarka Sector 27 Dwarka Sector 3 Dwarka Sector 4 Dwarka Sector 5 Dwarka Sector 6 Dwarka Sector 7 Dwarka Sector 8 Dwarka Sector 9 East Of Kailash Fatehpur Beri Gagan Vihar Gautam Nagar Geeta Colony Ghazipur Ghitorni Gokalpur Golf Links Gole Market Govindpuri Govindpuri Extension Greater Kailash I Green Park GTB Enclave G T B Nagar Gujranwala Town | Gulabi Bagh Gulmohar Park Hari Nagar Hauz Khas Nizamuddin Inder Enclave Inderlok Inderpuri Indraprastha Estate Indraprastha Extension Jahangir Puri Janakpuri Jangpura Jasola Jhandewalan Johripur Jor Bagh LOCALITY Kailash Colony Kalkaji Kamla Nagar Kapashera Karkardooma Karampura Karawal Nagar Karol Bagh Kashmiri Gate | Katwaria Sarai Keshavpuram Khajoori Khas Khan Market Khanpur Khureji Lado Sarai Lajpat Nagar Lakshmi Bai Nagar Lal Kuan Lodi Colony Madangir Madanpur Khadar Maharani Bagh Mahavir Enclave Mahipalpur Maidangarhi Malviya Nagar Mandawali Mandi House Manglapuri Mangolpuri Mayapuri Mayur Vihar Mayur Vihar Phase 1 Mayur Vihar Phase 2 Mayur Vihar Phase 3 |
Mehrauli Model Town Moti Bagh Moti Nagar Mukherjee Nagar Mundka Munirka Najafgarh Nangloi Naraina Narela Navjeevan Vihar Nawada Neb Sarai Nehru Place New Ashok Nagar New Friends Colony Nirman Vihar Okhla Pahar Ganj Palam Pandav Nagar Paschim Vihar Patparganj Pira Garhi Pitampura Pragati Maidan | Preet Vihar Punjabi Bagh Pushp Vihar Rajouri Garden Ramesh Nagar Rithala R K Puram Rohini Rohini Extension Rohini Sector 1 Rohini Sector 10 Rohini Sector 11 Rohini Sector 12 Rohini Sector 13 Rohini Sector 14 Rohini Sector 15 Rohini Sector 16 Rohini Sector 17 Rohini Sector 18 Rohini Sector 19 Rohini Sector 2 Rohini Sector 20 Rohini Sector 21 Rohini Sector 22 Rohini Sector 23 Rohini Sector 24 Rohini Sector 25 | Rohini Sector 28 Rohini Sector 3 Rohini Sector 30 Rohini Sector 32 Rohini Sector 4 Rohini Sector 6 Rohini Sector 7 Rohini Sector 8 LOCALITY Rohini Sector 9 Sadar bazar Sadiq Nagar Safdarjung Enclave Saket Sarai Kale Khan Sarai Rohilla Sarita Vihar Sarojini Nagar Satbari Savita Vihar Savitri Nagar Sheikh Sarai Shadipur Shahdara Shakarpur Shakti Nagar Shalimar Bagh | Shastri Park Seemapuri Soami Nagar Sonia Vihar South Extension Part 1 South Extension Part 2 Sukhdev Vihar Sultanpuri Sundar Nagar Tagore Garden Tilak Marg Tilak nagar Timarpur Tis hazari Trilokpuri Tri Nagar Tughlakabad Uttam Nagar Vasant Kunj Vasant Vihar Vasundhara Enclave Vigyan Vihar Vikas Kunj Vikas Puri Vinod Nagar East Vinod Nagar West Vishal Enclave | Vivek Vihar Wazirabad West Enclave Yamuna Vihar Yojana Vihar Yusuf Sarai Vaishali Loknayakpuram Mayur Vihar Phase 1 Extension Rohini Sector 29 Dwarka Sector 16 B Laxmi Nagar Shastri Nagar Kirti Nagar Dwarka Sector 28 Kanjhawala Kakrola Dera Mandi Ashok Vihar Dwarka Mor Dwarka Sector 2 Yamuna Vihar Dashrath Puri Bindapur Dwarka Sector 19B Rohini Sector 27 Dwarka Sector 26 |
Panchsheel Park Seelampur Rohini Sector 35 Jharoda Majra Burari Batla house Akshar Dham Aya Nagar Dwarka Sector 21 Chhawla Rajender Nagar Chokhandi Delhi Cantoment Patel Nagar Wazirpur Subhash Nagar Bhajanpura Siri Fort Kalindi Kunj Badarpur Siraspur Ganesh Nagar Harsh Vihar Balbir Nagar Rani Bagh Mukundpur Krishna Nagar | Sangam Vihar Malka Ganj Lawrence Road Jamia Nagar Sainik Farm Vijay Vihar Gandhi Nagar Fateh Nagar Khirki Extension Pulpahladpur Roop Nagar Sant Nagar Bali Nagar Raja Garden Jhilmil Colony Matiala Rohini Sector 34 Raj Nagar Razapur Khurd Tilangpur Kotla Bhalswa Vishnu Garden Qutub Vihar Prem Nagar Dwarka Sector 16 A Nilothi Kalyan Vihar | Sultanpur Bakhtawarpur Chittaranjan Park Sidhartha Nagar Kidwai Nagar Adchini Karala Ashok Nagar Bahapur Bakkar Wala Hastsal Mustafabad Sri Niwaspuri Sunlight Colony Freedom Fighter Enclave Vijay Nagar Greater Kailash II Greater Kailash III Alaknanda Kalu Sarai Panchsheel Enclave Goyla Village Mansarover Garden Dakshinpuri Sagar Pur Shakurpur Kondli | Jaitpur Rohini Sector-36 Deenpur Rohini Sector-37 Daya Basti Gopalpur Village Rangpuri Khera Kalan Nangal Raya Singhu Mithapur Dwarka Sector 24 Ranhola Rohini Sector 38 Kair Sawda L Zone Ranjeet Nagar Dummy Village Mandoli Mohan Garden Neeti Bagh Shanti Niketan Safdarjung Development Area Green Park Extension Hauz Khas Enclave Uday Park | L Zone Ranjeet Nagar Dummy Village Mandoli Mohan Garden Neeti Bagh Shanti Niketan Safdarjung Development Area Green Park Extension Hauz Khas Enclave Uday Park Mandi Hills Ranaji Enclave Central Secretariat Swasthya Vihar IP Estate Akbarpur Majra Ansari Nagar East Chittaranjan India Gate Lodi Road New Mustafabad Qutabgarh Shakur Basti Tagore Garden Extension Jhuljhuli West End Colony |