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Performance & Retail Data Analytics Agency in Bangalore

    Performance & Retail Data Analytics

    At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients.

    Field Marketing Data Capture

    Thanks to our award-winning tablet deployment and our central system (our mobile data capture system), our field teams update our records in real time, to ensure that our data is constantly being revised and updated during every store visit and walk-in, regardless of the task at hand.

    Integrated with Client Data

    We often work so closely with our clients that members of our team are based out of our client’s offices.  We plug data from our clients into our MERVE system to give us detailed insight into the effectiveness of merchandising and promotional campaigns.

    We can compare sales data or ePOS data by store – are the Floor Standing Display Unit (FSDU) displays and promotions or merchandising campaigns driving sales effectively?  We can uncover, diagnose and address issues around:

    • Identifying problem stores & locations
    • Anomalous sales penetration for key products,
    • Measuring trends
    • Comparing base sales between stores
    • Cluster analysis
    • Improving Availability
    • Improving ROI
    • Which cardboard should be invested in further
    • Which SKUs to focus on to ensure 100% sales penetration

     

    Ensuring Representative Field Marketing Auditing and Compliance Checks

    Our analytics team can add value to an auditing and compliance checking exercise by identifying key stores to visit based on historical sales and compliance data, or identifying other areas of uncertainty, such as changing the timing of checks to historically compliant stores to ensure that the checks best represent the on the shop floor on a day to day basis.

      Measuring the Effectiveness and ROI of Field Marketing

      Our reporting can help validate the effectiveness of our client’s field marketing spend and measure the ROI of every penny spent against sales performance figures, to ensure that money is reinvested in the optimal areas.

      Bespoke Reporting & Consultancy

      Our reporting and analytics team can also work as consultants for businesses of any size and sector to identify inefficiencies and propose and implement solutions. We use our years of experience to:

      • Create automation solutions for manual tasks
      • Design efficient processes
      • Custom dashboard and report development for measuring client’s own compliance in store
      • Developing dynamic models for workforce planning or territory planning
      • Geocode/postcode analysis
      • Demand planning and forecasting
      • Creating seasonal profiles by product, location and store

      Performance & Retail Data Analytics Agency in Bangalore

      About Bangalore

      Bangalore lies in the southeast of the South Indian state of Karnataka. After Mumbai and Delhi, Bangalore is India’s third most populated city with fastest growth in Real estate. Bangalore can be classified into five zones-North, East, West, South and Central.
      Bangalore, capital city of Karnataka got its name from Kannada word “benda kaalu ooru” which means “boiled beans.” The story behind the name was once the king Veera Ballala of the Vijayanagara kingdom lost his way when returning from hunting and stopped at a lonely cottage. The old woman, who stayed in the cottage, offered boiled beans. King loved the hospitality of old women and grateful to her, King named the city “bende kaalu ooru” which later known Bengaluru and then to Bangalore.
      The city got many nicknames for its outstanding lifestyles such as “garden city” for well-planned open spaces and “pensioner’s paradise” for good climate. Bangalore was titled “Silicon Valley” after the IT/ITeS industries mushroomed. However, with the boom in Bangalore real estate, the city may be losing its green cover.
      Bangalore is one of the most sought after city with the rapid growth of Industrial sector and Service Sectors in India leading to high demand for property in Bangalore. Bangalore real estate is one of the prime real estate destinations and demand is driven by the end user. The five pillars of Bangalor’s economy are Information Technology (IT), Biotechnology, Telecom, small and medium scale industrial parks such as Peenya and Jigani, large establishments by public sector companies such as Hindustan Aeronautics Limited (HAL), National Aerospace Laboratories (NAL), Bharat Heavy Electricals Limited (BHEL), Bharat Electronics Limited, Bharat Earth Movers Limited (BEML) and Hindustan Machine Tools (HMT). Bangalore is India’s fourth largest fast moving consumer goods (FMCG) market.
      Key Projects in Bangalore are Sobha Habitech, Sobha City, Sobha Landscape Phase I & II, Sobha Indraprastha, Sobha Halcyon, Sobha Forest View, Sobha Marvella, Sobha Eternia, Sobha Dewflower, Sobha Lifestyle Legacy, Sobha The Park, Salarpuria Celesta, Salarpuria Greenage Phase II, Salarpuria Sattva Divinity, Salarpuria Sattva Cadenza, Salarpuria Greenage, Salarpuria Sattva East Crest, Brigade Northridge, Brigade Omega, Brigade Lakefront, Brigade Caladium, Brigade Golden Triangle, Brigade Orchards Parkside, Brigade Orchards Deodar, Brigade Meadows, Brigade Orchards Cedar Block, Brigade Wisteria, Brigade Crescent, Brigade Panorama, Brigade Exotica, Brigade Altamont, Bren Palms, Bren Edgewaters, Bren Woods, Bren Imperia, Bren Trillium, Bren Starlight, Bhartiya City Nikoo Homes II, Embassy Springs, Artha Neo Midas, Prestige Song Of The South, Unishire Verzure, Unishire Palazzo, Unishire Terraza, Bren Palms, Shriram Chirping Woods, Shapoorji Pallonji Parkwest Phase 2, RJ Lake Gardenia.
      Most searched properties in Bangalore are 1 bhk flats in bangalore, plots in bangalore, villas in bangalore, 2 bhk flats in bangalore, 3 bhk flats in bangalore, house in bangalore, plots for sale in bangalore, 1 bhk flats for sale in Whitefield.

      Demographics:

      The city represents the true cosmopolitan outlook with migration from all over the country that has been driving growth of population as the city witnessed highest growth of population compared to all other metro cities in India. This has led to explosive growth of property in Bangalore. Demand for Bangalore Real estate has been fueled by this large number of migrant population.
      When compared with Bangalore’s population 2001, in 2011, the city’s population growth is 47.18%, growth of about 30 lakh. Density of Bangalore district for 2011 is 4,381 people per sq. km which was at 2,985 people per sq. km. in previous decade.
      New job opportunities and cosmopolitan culture of the city leads to growth of population. Bangalore witnessed migration of 2.09 million people in 2001.
      Information Technology

      After US cities like San Francisco, Boston and British capital London, Bangalore stands as 4th largest technology cluster. IT/ITeS sector generates more than two third jobs In Bangalore with presence of leading IT companies of the world, including Infosys, Wipro, Tata Consultancy Services, Oracle, Dell, IBM, Microsoft, Accenture, Cognizant, etc.
      Electronics City and Whitefield are two main cluster for Bangalore’s IT industry. Besides, the city has 27 Special Economic Zones. Due to these clusters, the pressure on Central Business District (CBD) like MG Road is reduced. The emergence of outer ring road has taken office space market to another level. The outer ring road stretch from Marathalli to Silk Board accounts for more than a 70% of grade-A office supply.

      Connectivity

      The city connects other parts of Karnataka and neighboring states via important roads like NH-4, NH-7 & NH-209.
      Bangalore International Airport, 4th busiest airport in the country, is situated in Devanahalli.
      South Western Railways, one of the 17 railway zones in India, covers most of the railway lines in the state of Karnataka. Bangalore City Railway station (station code SBC) and Yeswantpur Junction (station code YPR) are two important stations for long distance and local trains.
      Bangalore has a large city bus service and KSRTC (Karnataka State Road Transport Corporation) operates numerous intercity city bus services. Private buses are also available to other parts of Karnataka and neighboring states.
      Namma Metro, rapid transit system, part of East west corridor Phase 1, Reach 1 began its journey on October 20, 2011 between Byappanahalli and Mahatma Gandhi Road.

      Bangalore civic administration

      Bruhat Bengaluru Mahanagara Palike (BBMP) manages the civic administration of the city. BBMP Bangalore formed in the year 2007 by merging 100 wards of the erstwhile Bangalore Mahanagara Palike (BMP), with seven neighboring City Municipal Councils, one Town Municipal Council and 110 villages around Bangalore.
      Bangalore Development Authority (BDA) is designated as the Planning Authority under the Karnataka Town and Country Planning Act, 1961 and came into existence in 1976 as a successor to the erstwhile City Improvement Trust Board. The authority oversees Bangalore Real Estate and property in Bangalore.
      Bangalore Metropolitan Region Development Authority (BMRDA), an autonomous body created by the Government of Karnataka under the BMRDA Act 1985, is responsible for the development of the city. Bangalore Metropolitan region is one of the largest in India measuring more than 8000 sq.km. It’s an assemblage of Hoskote, Anekal, Kanakpura, BMICPA, Magadi, Nelamangala and BIAAPA.

       

      About Bangalore

       

       

      All Localities in Bangalore

      Marathahalli-Sarjapur Outer Ring Road
      Bellandur Outer Ring Road
      Marathahalli
      HSR Layout
      Madiwala
      Cunningham Road
      MG Road
      Haralur Road
      Kundalahalli
      Bannerghatta Road
      Brookefield
      Defence Colony Bagalagunte
      Bannerghatta
      Hosur Road
      Abbigere
      Old Airport Road
      Amrutha Halli
      Anekal
      Anjanapura
      Attibele
      Azad Nagar
      Banashankari
      Banaswadi
      Bapuji Nagar
      Basavanagar
      Basavanagudi
      Basaveshwara Nagar
      Begur
      Benson Town
      Bhuvaneshwari Nagar
      Bidadi
      Bommasandra
      BTM Layout
      Cambridge Layout
      Chandapura
      Chandra Layout
      Chickpet
      Commercial Street
      Cooke Town
      Cox Town
      Dasarahalli Hebbal
      Doddaballapur Road
      Dollars Colony
      Domlur
      Ejipura
      Electronic City Phase I
      Frazer Town
      Ganga Nagar
      GM Palya
      HAL Layout2
      Haudin Road
      HBR Layout
      Hebbal
      Hegde Nagar
      Hennur
      Hombegowda Nagar
      Hoodi
      Horamavu
      Hoskote
      HRBR Layout
      Hulimavu
      Indira Nagar
      ITPL Road
      Jagajeevanram Nagar
      Jakkur
      Jayanagar
      Jayamahal
      Jeevanbheema Nagar
      Jigani
      Kadugodi
      Kaggadasapura
      Kalyan Nagar
      Kammanahalli
      Kanakapura
      Hebbal Kempapura
      Kengeri
      Kodichikkanahalli
      Koramangala
      Kothanur
      Kumaraswamy Layout
      LB Shastri Nagar
      Lavelle Road
      Lingarajapuram
      Magadi Road
      Mahadevpura
      Mahalakshmi Layout
      Malleshpalya
      Malleshwaram
      Maruthi Nagar
      Maruthi Sevanagar
      Mathikere
      Millers Road
      Mysore Road
      Nelamangala
      New BEL Road
      New Thippasandra
      Old Madras Road
      OMBR Layout
      Outer Ring Road
      Padmanabha Nagar
      Pai Layout
      Palace Road
      Panduranga Nagar
      Peenya
      Race Course Road
      Rajaji Nagar
      Rajanukunte
      Richmond Road
      Sadashiva Nagar
      Sahakara Nagar
      Sarjapur
      Seshadripuram
      Shanthi Nagar
      Shivaji Nagar
      Singasandra
      Srinivasa Nagar
      St. Johns Road
      Tavarekere-BTM
      Thanisandra
      Thippasandra
      Ulsoor
      Uttarahalli
      Varthur
      Vasanth Nagar
      Vidyaranyapura
      Vignana Nagar
      Vittal Mallya Road
      Wheeler Road
      Whitefield
      Williams Town
      Wilson Garden
      Wind Tunnel Road
      Yelachena Halli
      Yelahanka
      Yeshwanthpur
      Langford Town
      Richmond Town
      Chikkaballapur
      Kasavanahalli
      Richards Town
      Rest House Road
      AECS Layout
      ISRO Layout
      Kasturi Nagar
      Panathur
      Kanakapura Road
      Bilekahalli
      Gottigere
      HAL Layout
      Yelahanka New Town
      lal bagh
      Jangamakote
      LOCALITY
      Bagaluru
      Budigere
      Babusa Palya
      RMV 2nd Stage
      Nagarbhavi Circle
      Thubarahalli
      Nagavara
      Basavanna Nagar
      Doddenakundi
      Gunjur
      Arekere
      Begur Road
      Harlur
      Kammasandra Agrahara
      Koppa
      Silk Board
      Chikkanahalli
      Bellary Road
      BEML Layout
      Chansandra
      Devanahalli Road
      Dayananda Nagar
      Dodda Banasvadi
      Doddaballapur
      Raja Rajeshwari Nagar
      Ramamurthy Nagar
      RMV Extension
      RT Nagar
      Sanjay Nagar
      Shettihalli
      Hennur Road
      Kodigehalli
      Kodihalli
      Kolar Road
      Tumkur Road
      Devanahalli
      Sampangi Rama Nagar
      Varthur Road
      Bikkanahalli
      Sarjapur Road
      TC Palya Road
      International Airport Road
      K R Puram
      Vijayanagar
      Nandi Hills
      CV Raman Nagar
      Chamarajpet
      Kudlu Gate
      Mico Layout
      JP Nagar
      Vittal Nagar
      National Highway 207
      Kempegowda Nagar
      Jalahalli East
      RMV
      Bellandur
      Nagarbhavi
      Murugeshpalya
      Kaval Byrasandra
      Chandapura Anekal Road
      Whitefield Road
      Prashanth Nagar
      Bommanahalli
      Gauribidanur
      Venkatapura
      Sarjapur Bagalur Road
      Dasarahalli Main Road
      Thanisandra Main Road
      Richard’s Park
      Thurahalli
      Kadugondanahalli
      Chikbanavara
      Jalahalli West
      Brigade Road
      Konanakunte
      Infantry Road
      Residency Road
      Langford Road
      Kalkere
      Subramanyapura
      Hongasandra
      SMV Layout
      Victoria Layout
      Bennigana Halli
      Adugodi
      Sudhama Nagar
      Dommasandra
      Ashok Nagar
      Narasapura
      BEML Layout Raja Rajeshwari Nagar
      Hesaraghatta
      MS Palya
      Devarachikkanahalli
      Marathahalli ORR
      Basapura
      Annapurneshwari Nagar
      Ullal
      Vishweshwaraiah Layout
      Attiguppe
      Mallathahalli
      Doddabommasandra
      Kattigenahalli
      Bettahalasur
      Sidlaghatta
      Laggere
      Jnana Ganga Nagar
      Ragavendra Nagar
      Bidrahalli
      Chikka Tirupathi
      Malur-Hosur Road
      kaikondrahalli
      Choodasandra
      Majestic
      Sunkadakatte
      Kengeri Satellite Town
      IVC Road
      Vijaypura
      Dodda Aalada Mara Road
      Kolar Chikkaballapur Road
      Hosa Road
      Bagepalli
      Nagasandra
      Dabaspete
      Chikkajala
      Singanahalli
      Sarjapur Attibele Road
      Kadusonnappanahalli
      Nandini Layout
      Jalahalli Cross
      Solur
      Chintamani
      Electronic City Phase II
      Hosakerehalli
      T Dasarahalli
      Off Sarjapur road
      Akshayanagar
      Kamala Nagar
      Rayasandra
      Baiyyappanahalli
      Neelasandra
      Jagadish Nagar
      Haragadde
      Bagalakunte
      Yemalur
      Hoskote Malur Road
      NRI Layout
      Gandhi Nagar
      Belathur
      Kalena Agrahara
      Kadabagere
      Sadduguntepalya
      Kammasandra
      LOCALITY
      Jaya Chamarajendra Nagar
      Kannamangala
      Battarahalli
      Huskur
      Bommenahalli
      Srinagar
      Ramohalli
      Viveka Nagar
      Andrahalli
      Thavarekere-Magadi Road
      Chikkaballapur-Gauribidanur Road
      Kamanahalli
      Soundarya Layout
      Kogilu
      Guttahalli
      Kodipur
      Chikkabidarakallu
      R.K. Hegde Nagar
      Margondanahalli
      Doddenahalli
      Weavers Colony
      Cottonpete
      Huttanahalli
      Anagalapura
      Chikkalasandra
      Hanumantha Nagar
      Devinagar
      JP Nagar Phase 1
      JP Nagar Phase 2
      JP Nagar Phase 3
      JP Nagar Phase 4
      JP Nagar Phase 5
      JP Nagar Phase 6
      JP Nagar Phase 7
      JP Nagar Phase 8
      JP Nagar Phase 9
      Shigehalli
      Hancharahalli
      Gollahalli
      Kadubeesanahalli
      Nallurhalli
      Dodsworth Layout
      Pattandur Agrahara
      Siddapura
      Ramagondanahalli
      Immadihalli
      Doddakammanahalli
      Vinayaka Layout
      Doddakannalli
      Carmelaram
      Kodathi
      Chikkabellandur
      Girinagar
      Kathriguppe
      Sompura
      Doddathoguru
      Karuna Nagar
      Neeladri Nagar
      K Channasandra
      Devasthanagalu
      Munnekollal
      Silver Springs Layout
      Harohalli
      Chikkabasavanapura
      Tharabanahalli
      Belatur
      Seegehalli
      Jakkuru Layout
      Chikkakannalli
      Nayanda Halli
      Cholanayakanahalli
      Kanaka Nagar
      Chamundi Nagar
      Srirampura
      Ashirvad Colony
      Horamavu Agara
      Munireddy Layout
      Kallumantapa
      Budihal
      Garvebhavi Palya
      Byrathi
      Binny Pete
      Maruthi Nagar (Yelahanka)
      Kalasipalayam
      Sonnenahalli
      Virupakshapura
      Chinnapanna Halli
      HSR Layout Sector 1
      HSR Layout Sector 2
      Garden Layout
      HSR Layout Sector 3
      HSR Layout Sector 4
      HSR Layout Sector 5
      HSR Layout Sector 6
      HSR Layout Sector 7
      Jakkasandra
      B Narayanapura
      Garudachar Palya
      Roopena Agrahara
      Seenappa Layout
      Lake City
      Doddakallasandra
      Kaggalipura
      HMT Layout
      Doddabele
      Balagere
      Kudlu
      Byatarayanapura
      CQAL Layout
      Rajiv Gandhi Nagar
      Gattahalli
      Shanthi Pura
      Bhovi Palya
      Ananth Nagar
      Chikka Banaswadi
      Lakshmamma Layout
      Vijaya Bank Colony
      Chelekare
      Craig Park Layout
      Shanthala Nagar
      Chinnapa Garden
      Raghavendra Colony
      Madhava Nagar
      Munireddypalya
      Nobo Nagar
      Bhoopasandra
      Kartik Nagar
      Adakamaranahalli
      Donnenahalli
      Suryanagar
      Dooravani Nagar
      Hosapalaya
      Kithiganur
      Budigere Road
      Sankey Road
      Bikasipura
      Vasanthapura
      Kempapura
      Uttarahalli Main Road
      Rachenahalli
      Kuthaganahalli
      Kamaksipalya
      Attibele – Anekal Road
      Gubalala
      Hullahalli
      Chokkanahalli
      Kacharakanahalli
      Tharaballi
      Talaghattapura
      Soukya Road
      Nelamangala – Chikkaballapura Road
      Kumbalgodu
      LOCALITY
      Ganapathihalli
      Bhoganhalli
      Tippenahalli
      Banashankari 3rd Stage
      Banashankari 5th Stage
      Bhaktharahalli
      Sampigehalli
      Boyalahalli
      Chikkathoguru
      Ballur
      Chikka Tirupathi Road
      Chadalapura
      Venkatagiri Kote
      Kothanoor
      Gunjur Mugalur Road
      Arasanakunte
      Kunigal Road
      Koralur
      Essel Gardens
      Bileshivale
      Meenakunte
      Kodigehalli – KR Puram
      S.Medihalli
      Yelanahalli
      Nagondanahalli
      Koti Hosahalli
      Lingadheeranahalli
      Nehru Nagar
      Medihalli
      Shankarapura
      Bannerghatta Jigani Road
      Somashetti Halli
      Nagadevanahalli
      Tilak Nagar
      Chikkagubbi Village
      Venkateshpuram
      Kommaghatta
      Aavalahalli
      Vaderahalli
      Judicial Layout
      Kalkunte
      Sulikere
      Chandapura-Sarjapura Road
      Kurudusonnenahalli
      Chikkasagarahalli
      Mayaghanahalli
      Chikkanagamangala
      Pattegarhpalya
      Masti – Malur Road
      Yarandahalli
      Kambalipura
      Doddagubbi
      Narayanapura
      Kambipura
      Sathanur
      Bylkonehalli
      Guddahatti
      Kallahalli
      Hemmigepura
      Veerannapalya
      Raghuvanahalli
      Jigini Anekal Road
      Konena Agrahara
      Bangalore- Hyderabad Highway road
      Shettigere
      Kadarenahalli
      Kuduragere
      Naganathapura
      Nellukunte
      Subramanyanagar
      Chikkabettahalli
      Lakshmipura
      Hessarghatta Road
      Basavanapura
      Thindlu
      Thammenahalli
      Konadasapura
      Peddanapalya
      TC Palya
      Bheemanakuppe
      Yekadantha Layout
      Muddenahalli
      Junnasandra
      Thirumalashettyhally
      Kyalasanahalli
      Kodipalya
      Vibhutipura
      Yerappanahalli
      Hunasamaranahalli
      Chikkahullur
      Ittangur
      Nagenahalli
      Madanayakahalli
      Dodderi
      Vagata
      Valepura
      Kallugopahalli
      Chikkavadagere
      Maligondanahalli
      Mavalli
      Jogapalya
      Dasanapura
      Yerthiganahalli
      Electronic City
      Carmelaram Road
      Attur Layout
      Off Hennur Road
      Guguttahalli
      Ambedkar Veedhi
      Dodda Aalada Mara
      Doddajala
      Hennur Bagalur Road
      Koppa Begur Road
      Pulikeshi Nagar
      Banashankari 6th Stage
      Bagalur Road
      Mullur
      Chandapura Dommasandra Road
      Banashankari 2nd Stage
      Sadahalli
      Mariyappana Palya
      Gnana Bharathi
      Ayyappa Nagar
      ITPL
      Budigere Cross
      Ajjagondahalli
      Hagadur Main Road
      Narasapura Industrial Road
      Billamaranahalli
      Anjanapura Twp
      Bagalur Main Road
      Kogilu Main Road
      Thavarekere
      Jalahalli
      Judicial Layout 2nd Phase
      Bommasandra Jigani Link Road
      Hulimangala
      Sarakariguttahalli
      Kukkanahalli
      Muthanallur
      BEL Layout 2nd Phase
      Belathur Main Road
      Bashettihalli
      Marasandra
      Hennur Main Road
      Hoskote Chintamani Road
      Vijinapura
      Singanayakanahalli
      Medahalli
      Mylasandra

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