Captivating Audiences Offline: Brand Activation & Field Marketing for Media and Entertainment Brands
India’s Entertainment Boom: A Golden Era of Content and Culture
India’s media and entertainment (M&E) industry is one of the fastest-growing sectors, projected to exceed ₹3 lakh crore in the coming years. With a digitally empowered population, rising regional content demand, and widespread OTT consumption, India has emerged as a creative superpower—spanning television, film, music, OTT, live events, radio, digital publishing, and more.
From cinematic releases and web series to music festivals and celebrity-led campaigns, Indian audiences are consuming content across formats—and their hunger for immersive experiences is higher than ever.
Major Trends Driving the Industry:
Rise of OTT platforms offering multilingual content to urban and rural users
Regional content growth across Tamil, Telugu, Marathi, Bengali, Bhojpuri, and more
Live entertainment & events revival post-pandemic with high footfall concerts, festivals, and theater performances
Cross-platform promotions, combining film, music, gaming, and brand sponsorships
Influencer-led media consumption, driven by Instagram reels, YouTube shorts, and creators
Yet, with rising digital clutter, the most powerful media engagement still happens offline—through experiences that spark emotion, social sharing, and real-world word of mouth.
Where We Come In
At Fulcrum, we bring your media content, IP, or entertainment brand to life on the ground. Whether it’s a movie launch, music release, festival promotion, or content channel expansion, our offline marketing and brand activation services help you captivate audiences in the real world.
We blend strategic field marketing with creative consumer experiences to create buzz, increase reach, and maximize return on content investment. From citywide street campaigns to rural cinema activations, we are your on-ground entertainment engagement experts.
Our Offline Marketing Services for Media & Entertainment
Make Noise Where It Matters: On-Ground Promotion & Field Marketing for M&E
Your content deserves an audience beyond the screen. Our offline marketing services are tailored for the unique needs of entertainment brands, media houses, OTT platforms, music labels, and production studios.
Whether you’re promoting a new web series, building anticipation for a concert, or growing a regional fanbase for a TV show, our field execution teams deliver results where visibility matters most—markets, streets, societies, colleges, and workplaces.
🎬 Complete Offline Marketing Solutions for Media & Entertainment Brands:
🔹 On-Ground Marketing & Sales Execution
Door-to-Door & Shop-to-Shop Campaigns: Personalized show promotions, flyer distribution, and subscription drives.
Field Marketing Execution: Outreach teams with branded materials promoting new content launches.
Sales Team Deployment: Hiring and managing brand reps to promote subscriptions for OTT and DTH services.
B2B Sales Outsourcing: Promoting B2B entertainment services like licensing, event management, or regional distribution.
General & Modern Trade Marketing: Placement of posters, brochures, and branded merchandise at retail outlets.
🔹 Retail & Trade Campaigns
Retail Merchandising: Setup of POP displays in music stores, electronics showrooms, bookstores, and ticket counters.
Retail Channel Placement: Facilitating regional content DVDs, music CDs, or artist merchandise in traditional stores.
🔹 Community & Regional Outreach
Rural Market Activation: Film and music awareness drives through local community screenings, mobile vans, and fairs.
B2B Lead Generation: Targeting partners like cinema halls, cafes, schools, and cable operators.
B2B Brochure & Sampling Campaigns: Promo distribution for music events, radio contests, or TV launches.
🔹 Research, Audit & Expansion
Market Research & Retail Audits: Analyzing regional content preferences and entertainment consumption patterns.
Audience Feedback & Surveys: Collecting insights on shows, movies, or campaigns from targeted demographics.
Our nationwide network of field teams ensures deep penetration across urban, semi-urban, and rural markets, helping you maximize viewership, footfall, and fan engagement.
Brand Activation Services for Media & Entertainment
From Awareness to Applause: High-Impact Brand Activation Campaigns for M&E Brands
Brand activation transforms passive audiences into enthusiastic participants. Whether you’re launching a new show, building hype around a celebrity collaboration, or creating an on-ground buzz for a film premiere, our activation solutions turn your campaign into an experience.
We specialize in multi-sensory, interactive events that invite fans to engage with your brand in the most memorable way—creating stories, social moments, and mass impressions.
🎉 Brand Activation Services Designed for the Entertainment Industry:
🔸 Community & Hyperlocal Activation
Local Market Buzz Campaigns: High-decibel activities with van announcements, music blasting, and public engagement for film/music launches.
Society Engagement: Screening events, contests, and sampling campaigns in residential complexes.
Health & Social Tie-ins: Cause-led campaigns using entertainment to raise awareness, e.g., music for mental health, films for inclusivity.
🔸 Event-Based & Location Activation
College & Campus Activations: Pop culture quiz contests, movie nights, and dance challenges tied to OTT or music launches.
Mall Promotions: Interactive booths for selfie zones, karaoke, lucky draws, and merchandise giveaways.
Festival Tie-ins: Theme-based entertainment promos during Navratri, Diwali, Ganesh Utsav, etc.
🔸 Roadshows & Mobile Activation
Van Campaigns with LED Screens: Movie trailers, music videos, and comedy reels running through streets and marketplaces.
Live Demos & Street Plays: Nukkad nataks, flash mobs, or character-based performances in public places.
Mandi & Cluster Activations: Rural outreach through local market shows and content promotions.
🔸 Retail & In-Store Activations
Sampling Campaigns: Promo passes, merchandise giveaways, and branded tokens at retail counters.
Retail Promoter Deployment: Sales push for music subscriptions, OTT plans, or event ticketing inside electronics and general stores.
Point-of-Sale Displays: TV screens showcasing trailers or music content at high-footfall locations.
🔸 Corporate & B2B Activations
Corporate Gifting Campaigns: Branded kits or early access passes for internal corporate programs.
Distributor Engagement Programs: Reward-based activations for regional media partners or cable operators.
Trade Meetups & Screenings: Partner previews, press meets, and private showcases to boost pre-launch buzz.
💬 Final CTA: Let’s Make Your Show the Talk of the Town
Whether you’re launching a film, promoting a web series, or selling tickets for a live show, real-world brand experiences can amplify your campaign exponentially. We help media and entertainment brands move beyond screens and into lives, one memorable moment at a time.
Our Offline Marketing Services
From strategy to street-level execution — we bring your brand to life, where your customers are.
- Plan.
- Execute.
- Repeat.
On-Ground Marketing & Sales Solutions
At Fulcrum, our on-ground marketing and field sales solutions are built to deliver real, measurable impact — where it matters the most: in local markets, at the point of sale, and in direct interaction with your customers.
We specialize in creating face-to-face engagement opportunities that help brands connect with consumers, trade partners, and decision-makers across urban, semi-urban, and rural markets. Whether it’s generating demand, increasing visibility, or closing sales — our trained field teams and scalable operations ensure execution with precision.
- Retail Channel Placement
- B2B Lead Generation
- Industrial Appointment Setting
- Retail Audit Services
- Sales Team Hiring, Management & Payroll
- Product Sampling & Merchandising
- Demand generation
- Local Partnership Activations
- B2B Lead Generation
- Industrial Appointment Setting
- Retail Audit Services
- Sales Team Hiring, Management & Payroll
- Product Sampling & Merchandising
- Demand generation
Our Brand Activation Services
- Plan.
- Execute.
- Repeat.
Brand Activation Services We Offer
For industries looking to scale using hybrid and digital-first models, we provide tech-enabled outreach services to increase visibility, generate leads, and engage customers effectively.
Each activation is customized based on brand goals, target audience, and location strategy — ensuring high recall, real engagement, and measurable impact.
A strong brand strategy serves as a long-term roadmap for building a successful brand, achieving specific goals, and establishing a strong market presence. It influences all aspects of your business and connects directly to consumer needs, emotions, and the competitive landscape.
Event-Based Activation
In-Store Activation
Outdoor & On-Ground Activation
Retail & Trade Channel Activation
Built for All Sectors
At Fulcrum, we combine deep industry insight with execution strength — delivering measurable results across every campaign.
We Help You
Launch your business.
No matter your industry, we are committed to delivering innovative solutions that elevate your brand. Get in touch with us today to explore how we can help you achieve your marketing goals!