Print & Outdoor Media

Flyers work when they are hyper-targeted and trackable. We map catchments—societies, markets, offices—and design a bold headline, a single offer, and a scannable QR/short URL. Distribution runs are planned for peak footfall, avoiding littering by using hand-to-hand or door-hanger formats with society permissions. Versions enable A/B tests on price points or creatives. Each batch carries unique codes by location and date, so redemptions are attributable. Our supervisors maintain count sheets and geo-tagged photos for proof of delivery. For launches, limited-period coupons create urgency; for services, call-centre numbers capture immediate interest with time-slot booking.

Inserts ride on morning attention. We select editions by pin code and readership profile, choose grammage that feels premium, and use a punchy front panel with offer and CTA. Placement schedules align with weekends or salary cycles to lift response. Unique QR codes and vanity numbers help measure each city, edition, and date. We combine inserts with nearby retailer displays to convert same-day interest. For real estate and high-ticket categories, we include a mini-map and visit-window options. Audit slips from distributors and post-campaign redemption analysis ensure accountability and learning for the next burst.

City and neighborhood magazines deliver context-rich discovery. We negotiate placements near relevant editorial—home décor, education, wellness—so the message feels native. A clean visual, testimonial quote, and clear locator (store pins, WhatsApp link) raise response. For B2B, we prefer trade magazines with decision-maker circulation and insert a one-page case study. Copies are archived for show-and-tell by sales teams. We measure by unique URLs and coupon lines and augment with letters to the editor or small advertorials to add depth without hard sell. The aim is credibility plus steady lead flow over multiple issues.

Classifieds are about precision and frequency. We craft compact, benefit-first copy with a strong hook—price, deadline, or exclusive availability—and add a short code for WhatsApp replies. For recruitment or services, we book consecutive-day runs and rotate wording to avoid banner blindness. City zoning lets us target hyperlocal demand at low cost. Response management is organized: missed-call numbers, pre-set WhatsApp menus, and appointment calendars turn interest into booked visits. Post-campaign reports link call volume, conversion, and cost per lead by day and edition, guiding future spend with confidence.

Street posters deliver repetition at eye level. We identify legal, high-visibility stretches near schools, markets, and bus stops and secure permissions where required. Designs privilege readability: five words, big price or promise, and one CTA. Formats include lamppost straps, shop shutters, and society boards, each logged with photographs and coordinates. Maintenance sweeps replace torn pieces so the message stays sharp. Coupling posters with promoter hours or sampling windows multiplies response. For seasonality, quick reprints allow weekly creative refresh to stay current and engaging.

Large-format OOH builds reach fast. We shortlist sites by traffic counts, dwell time, and sightline clarity, then craft minimalist creatives—brand, benefit, bold visual, and memorable CTA. For performance tracking, we use location-wise vanity URLs, QR codes at pedestrian-heavy sites, and store code mentions. Flighting is synchronized with launches, radio bursts, or retail events for compounded effect. Illumination checks, printing quality audits, and mid-campaign photography maintain standards. Post-flight, we deliver a visibility and uplift report correlating site clusters with store footfall and search spikes.

Bus shelters offer captive audiences with predictable dwell time. We pick shelters near shopping corridors, colleges, or hospitals and use clean, high-contrast artwork legible from 10–20 meters. Side panels carry QR codes and short offers; top panels emphasize brand recall. Timed promoter presence during rush hours distributes flyers and captures leads. Municipal permissions and upkeep are managed rigorously. For route-level testing, we rotate artwork by neighborhood and compare store uplift. Shelter ads pair especially well with app-based ride coupons or first-trip discounts in the same locality.

Bus wraps create moving billboards that touch multiple pin codes daily. We select high-frequency routes and ensure artwork respects panel seams and door breaks. Bold iconography, two-color palettes, and short taglines maintain impact in motion. For product launches, we run convoys during peak hours for a “takeover” feel. Drivers and conductors receive information cards to answer basic queries. Periodic cleaning and damage checks keep the media looking fresh. QR codes near entry points channel interested commuters to promos without causing crowding or safety issues.

Autos deliver hyperlocal frequency at low cost. We use back-panel prints and side stickers with big typography and neighborhood-relevant offers. Fleets are chosen by stand locations near markets and stations. For added engagement, we include seat-back cards with QR codes or mini coupons. Drivers receive small incentives for neatness and compliance, and we audit weekly for wear and tear. This format is excellent for food delivery, salons, tuition, and clinics where decisions are made within a few kilometers of travel routes.

Top-hood fabric branding maximizes vertical visibility in traffic. We design simple, high-contrast messages that read clearly from flyovers and buses. Contracts include fabric quality, stitching, and colorfastness to withstand sun and rain. We map clusters around campuses, tech parks, and malls for audience fit. A micro-incentive program keeps hoods clean and intact through the campaign. Since the surface is curved, we pre-test mockups to avoid distortion. Perfect for short bursts tied to festivals or weekend sales where quick, repeated impressions matter.

Inside-coach media reaches seated commuters with time to notice details. We place overhead panels, door stickers, and grab-handle tags with succinct copy and strong CTAs. On long routes, a sequence tells a mini-story across panels. Compliance with railways’ guidelines is non-negotiable. QR codes and missed-call lines enable discreet response inside crowded coaches. For city locals or metro rails, we synchronize with station posters so commuters meet the brand multiple times in one journey. Cleanliness and replacement SLAs keep visibility high throughout the tenure.

Toll plazas provide unavoidable, high dwell visibility for motorists. We brand fascia, boom barriers, and lane dividers following authority norms. Messaging focuses on top-of-funnel recall—short, bold, and relevant to road users—insurance, service centers, fuel loyalty. Promoters can distribute windshield coupons during non-peak slots without slowing traffic. Campaigns are geo-fenced to track lift in nearby outlets or service stations. Night illumination checks and reflective materials ensure readability after dark. Ideal for highway-focused categories and weekend travel offers.

Fuel stations offer extended dwell at payment points. We brand nozzles, canopy columns, and kiosk counters with clean visuals and concise benefits. Promoters conduct quick demos—glass-cleaner wipes, fragrance testers, insurance QR sign-ups—while attendants gently prompt. Permission agreements set hygiene and safety protocols. POS flyers carry lane-specific codes for attribution. For subscription services, we offer refuel-linked discounts that redeem via app or WhatsApp. This channel converts because the audience is adult, mobile, and frequently returning to the same location.

Hand-painted walls deliver durable rural and small-town presence. We scout legal, high-visibility walls near markets, schools, and junctions and sign agreements with owners. Designs use bold icons and minimal text for long-range legibility. Paint quality and primer layers ensure a year-plus lifespan. Geo-tagged photos before/after and measurements document each site. For seasonal drives, we refresh palette or add offer overlays. Wall art feels native and trusted, making it powerful for agri inputs, hygiene, and telecom in developing clusters.

In-shop posters influence decisions right at the counter. We provide ready-to-hang, laminated pieces sized for kirana, medical, and electronics stores. Visual hierarchy highlights benefit first, price second, and CTA last. Retailers receive a small incentive or scheme tie-in for visible placement. Monthly audits log visibility and condition; replacements keep displays fresh. Pairing posters with shelf talkers, danglers, or QR stands creates a cohesive POS story. The result is better recall and faster hand-raises when customers ask for recommendations.

Cinema screens deliver premium attention with sound and scale. We buy spots against genres that match audience profiles and schedule near intervals. Creative should land the promise in the first three seconds and finish with an unmistakable CTA. For attribution, we run hall-specific QR codes and weekend-only offers. When combined with lobby stalls, the path from awareness to trial becomes immediate. Technical compliance—audio levels, aspect ratios, censor certificates—is handled end-to-end. A post-campaign brief correlates showtimes with redemptions to optimize future media.

Lobbies host relaxed audiences with time to explore before shows. Our compact stalls offer quick demos, sampling, and sign-ups while keeping aisles clear. Staff are trained for polite, high-throughput conversations. We use show-based spikes—just before entry and during interval—to maximize reach. Combo vouchers with nearby outlets or movie tie-in merchandise boost conversions. Permission, housekeeping, and queue management are integral. A daily log tracks interactions, leads, and unit sales, giving a clear view of ROI beyond screen impressions.

Transit hubs deliver affluent, time-aware audiences. At airports, we prefer premium sampling counters near security or baggage belts with neat, minimal branding. At metros, concourse kiosks and gate-side standees work best. Staff prioritize speed, clarity, and hygiene; materials are compliant with security norms. Digital touchpoints—NFC taps, QR codes—enable frictionless sign-ups. Messages focus on convenience, travel use-cases, or compact packs. We report by terminal/station, peak hours, and redemption trails to city stores or e-commerce, ensuring performance accountability.

ATMs offer quiet, one-on-one visibility. We place neat toppers, side panels, and floor stickers with simple value statements and safety-first design. Messaging avoids crowding the screen area and never obstructs cameras or pathways. For BFSI and telecom, QR-led journeys trigger instant offers or SIM/e-wallet activations. Cleaning and replenishment SLAs keep materials presentable. Because the audience is transaction-focused, we keep CTAs crisp—scan, call, or visit nearby partner stores. Site-wise reporting shows impressions by footfall estimates and redemption proximity.

Charging points in malls, colleges, and offices create natural dwell. We brand the kiosk fascia and tray surfaces and add small info cards while devices charge. A short explainer—thirty seconds max—runs on an embedded screen or tabletop standee. Staff, where allowed, help with QR sign-ups and distribute samples. Hygiene, cable integrity, and queue order are maintained with venue partners. Charging stations foster goodwill and attention, making them ideal for apps, fintech, accessories, and snacks. Performance is measured via QR scans and nearby outlet redemptions during the same visit.